Martech Series

JULY 14, 2022

More than half of advertisers using CTV/OTT will increase spending, with an average increase of 22%, according to a new 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion , the leading premium CTV/OTT advertising solution for regional and local advertisers.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Ad Rants

JUNE 2, 2022

Having your business listed can help drive more traffic to your site and improve brand awareness, but it can be difficult to know where to start. For example, if your target audience is a repair shop in Springfield, you will need to mention it clearly in the content description of the listings.

SEO 218

SEO Conversion Rate Brand Awareness Audience 218

Digiday

JUNE 28, 2022

The partnership formed in May 2022, making Packed Bowls meals available for delivery via Uber Eats, DoorDash and Grubhub in all 50 states via the alliance with Nextbite, which taps into Wiz Khalifa’s vision and personality to create a one-of-a-kind menu that goes a long way in support of helping redefine late-night dining.

Brand Awareness 59

Brand Awareness Pop-Up Food Media 59

Digiday

APRIL 3, 2023

BodyArmor, the fitness drink brand founded in 2011, wants to capture the attention of a broader audience through the use of celebrity studded , digital out-of-home ads in Los Angeles, Miami and New York City. billion in revenue in 2022, an increase of 20.7% OOH ads generated $8.6 By contrast, DOOH revenues increased 24.2%

Brand Awareness 55

Brand Awareness Audience Advertising Media 55

Ad Rants

NOVEMBER 14, 2022

Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. In 2022, there are many social media platforms to choose from, and you are bound to find your audience using one of them, considering that around 4.7 Lead Magnet and Audience Research.

Marketing 196

Marketing SEO Brand Awareness Audience 196

Martech Series

NOVEMBER 8, 2022

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. Calix , Inc.

Audience 90

Audience Marketing Brand Awareness Communications 90

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Valued at USD$198.4

Audience 90

Audience Advertising Rich Media Entertainment 90

NewProgrammatic

APRIL 28, 2022

In 2022, fintech solutions are much more welcome and will only keep on changing the retail industry as we know it today. How can a brand benefit from BNPL advertising? An insightful marketer should understand how to use the characteristics of the BNPL audience in order to elevate sales, and earnings, accordingly.

Advertising 94

Advertising Brand Awareness Audience Conversion 94

illumin

NOVEMBER 29, 2023

A great ad makes it easy to reach new audiences, increase engagement, and gain new customers. This eye catching addition to the ad campaign is a conversation starter that places the brand onside with customer interest and privacy. By connecting with audiences through topical content, Skittles builds ongoing, meaningful engagement.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

Martech Series

DECEMBER 20, 2022

These brand ambassadors use DemandScience-branded yardage books during play as they determine their best competitive moves. Three DemandScience Brand Ambassadors won tournaments on three different continents in 2022 showcasing how talented the DemandScience team is. The PGA TOUR audience is the most valuable in sports.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. Key trends for programmatic advertising in 2022. Cookieless-based approach.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

InMobi

DECEMBER 14, 2022

2022 has seen Mobile reign supreme as the device that can drive real connections between brands and their consumers. InMobi has been instrumental in empowering brands to leverage the power of mobile in achieving full-funnel marketing objectives. To know more about our India wins, read our blog on Smarties 2022 India.

Ad Tech 52

Ad Tech Brand Awareness Communications AutoMobile 52

Basis

MAY 24, 2022

Skai Quarterly Trends Report: Q1 2022 [:09]. This year’s first report from Skai (formerly Kenshoo) discusses how year-over-year spending in retail media, paid search, and social have accelerated in Q1 2022. TikTok Launches Audience Insights Platform [:02]. Report: The Benefits of an Integrated Strategy on TikTok [:03].

Brand Awareness 52

Brand Awareness Entertainment Audience Retail 52

InMobi

NOVEMBER 7, 2022

In our report on mobile game advertising in India, 2022 , we found that 98% gaming advertisers increased their spends on mobile game apps last year because they were so impressed by the results that advertising on gaming apps got them. Blended in-game ads are what brands are most looking forward to. Is your brand safe?

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Digiday

JUNE 9, 2022

and Europe to increasingly market to mainstream audiences. High with hype, top crypto companies are looking to reach the masses with the same tricks used before by a wave of DTC brands that used billboards and subway ads to legitimize new categories of products and services. Using OOH for more than brand awareness.

Brand Awareness 50

Brand Awareness Ad Inventory Marketing Food 50

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 64

Audience Entertainment Media Brand Awareness 64

PubMatic

JANUARY 15, 2024

The most captive mobile audiences come from mobile-first countries, such as Singapore, South Korea and Japan, where people spend roughly 5 hours daily on mobile apps. In 2022, consumers across the globe spent $110 billion on mobile apps, which is more than 4 times higher than the global cinema box office.

Audience 84

Audience Brand Awareness Fashion Entertainment 84

Digiday

DECEMBER 26, 2022

This year ended up looking quite different from what was predicted by Digiday’s editors at the beginning of 2022, but it made for a fascinating saga to follow. At the same time, they are still trying to make sure that brand awareness and brand advertising goals are folded into this.

Media 64

Media Retail Brand Awareness Agency 64

Basis

DECEMBER 1, 2023

billion in sales in 2028, representing an 88% increase from 2022’s $27 billion. Here are some trends and tips for making the most of cannabis ad spend in 2024: Trend #1: Prioritizing Targeted Brand Awareness There are a lot of consumers out there who are new to cannabis. The cannabis market is forecast to reach a whopping $50.7

Marketing 58

Marketing Brand Awareness Education Audience 58

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. TV advertising expenditure, attributed mainly to fewer car companies buying high-priced ads for the Big Game than in the previous year, 2022.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

MNTN

JULY 25, 2022

The 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions reveals that 30% of respondents say that these increases will come from an overall increase in their ad budgets, while 66% are shifting their budgets from channels like digital, social, and linear.

Media 98

Media Advertising Brand Awareness Audience 98

Martech Series

SEPTEMBER 16, 2022

In 2021, there were more than 800 unicorn startups globally, the number has increased in 2022. It leveraged various marketing channels and mediums to engage their audience. The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Digital Turbine

OCTOBER 30, 2023

Newer brands can work on building brand awareness through mobile ads. Established brands, on the other hand, should aim to enhance their mobile and app presence. Whether a brand shells out for a TV spot or sticks to digital campaigns, creative storytelling can ensure you keep the audience’s attention.

Brand Awareness 52

Brand Awareness Conversion Video Ads Banner 52

MNTN

DECEMBER 19, 2023

Since B2B advertisers need targeting, measurement, and other digital elements, linear television was only available to reach brand awareness goals. With their digital roots, leading platforms can give teams the data they need to reach their audience and make informed marketing decisions. What was holding them back?

Marketing 59

Marketing Brand Awareness Audience ROI 59

MNTN

AUGUST 19, 2022

This sentiment also applies to the wider world of streaming, where 57% of American audiences feel the ads shown on streaming services and apps are more relevant than those on linear TV. Advertisers are no longer approaching CTV as an additional or supplemental way to boost brand awareness and complement traditional advertising channels.

Brand Awareness 97

Brand Awareness Retail Advertising MarTech 97

Clearcode

MARCH 17, 2023

billion annually in 2025 , growing from $197 billion USD in 2022. Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. The global gaming market is predicted to reach US$286.8

Advertising 52

Advertising Brand Awareness Audience Banner 52

Digiday

APRIL 12, 2023

So for us, we’re all about that top-of-funnel brand awareness and building that story slowly, and we’re not immediately hitting them in the face with, ‘Hey, purchase, purchase, purchase,'” said Ellsworth. Anand said the effort increased brand awareness, and also significantly increased sales in the city.

Marketing 69

Marketing Brand Awareness Media Communications 69

PubMatic

DECEMBER 22, 2022

“Therefore, an in-game format that appears as a virtual billboard within a gaming session becomes interesting, especially for brand buyers, because not only do you have exclusive attention from the user within the gaming session, you have that explicit engagement with the user specifically to drive brand awareness,” she said.

Advertising 90

Advertising Brand Awareness Cookies Audience 90

MNTN

JULY 8, 2022

Not to mention, on linear TV it’s tough to get hyper-targeted with audiences, and brands often don’t have control over when their ads will play. So what should you do if your brand wants to advertise on TV but also ensure that your ads reach an audience that will convert, all while getting a high return on investment?

Advertising 98

Advertising Audience Banner Brand Awareness 98

Banner Flow

APRIL 28, 2022

billion social media users in January 2022 – equating to 58.4% Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures. Better brand awareness . Audience targeting . Better brand awareness. Audience targeting.

Advertising 52

Advertising Media ROI Brand Awareness 52

VideoWeek

JUNE 8, 2022

Publicis Media-owned agency Zenith has reduced its forecast for global ad spend in 2022, with the war in Ukraine causing sharp regional decline. percent in 2022; a drop from the 9.1 The company published its Advertising Expenditure Forecasts report this morning. It predicts global advertising expenditure to grow by 8.0 billion in 2024.

Brand Awareness 59

Brand Awareness Video Ads Media Agency 59

Lemonads

AUGUST 12, 2021

Facebook ads are paid content from businesses that are written in their voice and help reach the people in their target audience who have a Facebook account. With Facebook, you can reach your target audience in the 3 different stages of consumer acquisition: Awareness, Consideration, and Conversion. Facebook ads formats?

Impressions 52

Impressions Affiliates Conversion Brand Awareness 52

Digiday

NOVEMBER 22, 2022

The key hits: CTV ad spending increased year over year in Q3 2022, while traditional TV ad spending dipped. The third quarter of 2022 wasn’t a great period for the TV advertising business. audiences’ TV watch time in October, but so did streaming services. Spanish-language rights to air the 2022 World Cup.

Impressions 60

Impressions Demand Side Platform Advertising Entertainment 60

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Martech Series

FEBRUARY 17, 2023

With recessions still a risk across the western world and growth in US ad spend likely to decrease from 8% in 2022 to 3.7% But in fact, this is probably the worst thing brands can do right now. Do more with less Of course it’s not as black-and-white as sticking to your guns and waiting for audiences to engage.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Digital Remedy

NOVEMBER 1, 2022

According to RIS news , annual holiday retail sales will increase between 4% and 6% during the 2022 holiday season, with sales projected to total between $1.45t and $1.47t. Equipped with research on 2022 holiday shopping trends and insights, you can beat economic challenges this season and optimize your holiday media buying strategy.

Shipping 52

Shipping Brand Awareness Retargeting Retail 52

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. With ~230 million users in the U.S. But viewership numbers aren’t the only draw.

Advertising 95

Advertising Ad Server Manufacturing Brand Awareness 95