Ad Rants

AUGUST 2, 2022

Whether you're an established company or just starting, a well-optimized GMB profile can drive relevant traffic to your business and help build brand awareness and boost customer loyalty. Learn about some local SEO services tips that can help you optimize your GMB profile as part of your digital marketing strategy in 2022.

SEO 179

SEO Brand Awareness Audience Marketing 179

Digiday

JUNE 28, 2022

The partnership formed in May 2022, making Packed Bowls meals available for delivery via Uber Eats, DoorDash and Grubhub in all 50 states via the alliance with Nextbite, which taps into Wiz Khalifa’s vision and personality to create a one-of-a-kind menu that goes a long way in support of helping redefine late-night dining.

Brand Awareness 59

Brand Awareness Pop-Up Food Media 59

Digiday

APRIL 3, 2023

Digital OOH ads have taken off this year across brands of varying categories, including women’s health care brand Tia, productivity app Notion , and Joah Beauty , all of which plan to incorporate outdoor advertising into their media mix this year. billion in revenue in 2022, an increase of 20.7% OOH ads generated $8.6

Brand Awareness 55

Brand Awareness Audience Advertising Media 55

Martech Series

DECEMBER 7, 2022

In 2022, impact.com welcomed more than 500 new clients including Tesco, Klarna and Lovehoney, alongside 67 new agency partners. Our continued growth is proof that the Partnership Economy is resonating with brands around the world. Yovanno, CEO at impact.com. CEO David A. The company also made Inc.’s

Agency 91

Agency Brand Awareness MarTech Affiliates 91

Ad Rants

JUNE 2, 2022

Having your business listed can help drive more traffic to your site and improve brand awareness, but it can be difficult to know where to start. If you're in the process of building a website, you've probably considered how to get it listed on Google Maps.

SEO 216

SEO Conversion Rate Brand Awareness Audience 216

Martech Series

JULY 14, 2022

More than half of advertisers using CTV/OTT will increase spending, with an average increase of 22%, according to a new 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion , the leading premium CTV/OTT advertising solution for regional and local advertisers. The study fielded in March 2022.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Ad Espresso

MAY 20, 2022

Social media marketing is an excellent way to increase brand awareness and build a solid reputation. But as you market on social media, you need to pay attention to how people think and speak about your product or service, your customer support, and other things that can affect the reputation and credibility of your brand.

Brand Awareness 93

Brand Awareness Media Marketing 93

Martech Series

DECEMBER 20, 2022

These brand ambassadors use DemandScience-branded yardage books during play as they determine their best competitive moves. Three DemandScience Brand Ambassadors won tournaments on three different continents in 2022 showcasing how talented the DemandScience team is. We look forward to a great 2023 together.”.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

Ad Rants

NOVEMBER 14, 2022

Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. In 2022, there are many social media platforms to choose from, and you are bound to find your audience using one of them, considering that around 4.7 Email Marketing. Use Social Media. Create Online Content.

Marketing 194

Marketing SEO Brand Awareness Audience 194

InMobi

DECEMBER 14, 2022

2022 has seen Mobile reign supreme as the device that can drive real connections between brands and their consumers. InMobi has been instrumental in empowering brands to leverage the power of mobile in achieving full-funnel marketing objectives. To know more about our India wins, read our blog on Smarties 2022 India.

Ad Tech 52

Ad Tech Brand Awareness Communications AutoMobile 52

NewProgrammatic

APRIL 28, 2022

In 2022, fintech solutions are much more welcome and will only keep on changing the retail industry as we know it today. How can a brand benefit from BNPL advertising? On the other hand, building brand awareness becomes harder if users tend to focus on familiar names. And in most cases, interests, too.

Advertising 94

Advertising Brand Awareness Audience Conversion 94

Martech Series

JULY 22, 2022

The Optimove 2022 Retail Marketing Survey was designed by Optimove and fielded by Survey Monkey in the second quarter of 2022. In addition, respondents noted that budgets for acquisition and retention were up in 2022, with about 60% saying they were up, 15% saying they decreased, and 25% remaining the same versus 2021.

Retail 92

Retail Marketing Manufacturing Brand Awareness 92

AdExchanger

AUGUST 31, 2022

For much of 2022, business leaders have been bracing for a downturn. In times of recession, marketers typically zero in on driving performance rather than brand awareness, said. Continue reading » The post Why A Recession Won’t Change What Matters To Marketers appeared first on AdExchanger.

Brand Awareness 121

Brand Awareness Marketing Media Advertising 121

Digiday

JUNE 9, 2022

The company’s analysis of Kantar data found that both spent around $4 million between January 2021 and February 2022, followed by KOK at $2.75 Out-of-home media tends to favor brands that nobody knows about,” said Sam Mallikarjunan, CEO and co-founder of OnScreen.AI. Using OOH for more than brand awareness.

Brand Awareness 50

Brand Awareness Ad Inventory Marketing Food 50

NewProgrammatic

MARCH 29, 2022

Everybody involved in the marketing business has already had a chance to witness the capabilities of programmatic campaigns to open a new door for streamlining user acquisition or increasing brand awareness. Key trends for programmatic advertising in 2022. UX-centric approach.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

InMobi

JANUARY 30, 2022

As advertisers increasingly pivot towards mobile-first strategies in 2022, InMobi enables brands to truly connect with their consumers on their smartphones. As a nod to the outstanding digital campaigns that we brought to life, InMobi brought home 3 prestigious awards from the India Digital Awards 2022.

CPL 52

CPL Click Through Rate Brand Awareness Advertising 52

Basis

MAY 24, 2022

Skai Quarterly Trends Report: Q1 2022 [:09]. This year’s first report from Skai (formerly Kenshoo) discusses how year-over-year spending in retail media, paid search, and social have accelerated in Q1 2022. Report: The Benefits of an Integrated Strategy on TikTok [:03]. Meta’s New Ads and Messaging Tools for Small Businesses [:03].

Brand Awareness 52

Brand Awareness Entertainment Audience Retail 52

InMobi

NOVEMBER 7, 2022

While there’s a huge appetite for mobile game apps, do brands stand a chance to meet their objectives while reaching people who simply want to play? Some great metrics to capture while advertising on mobile games are brand awareness, completion rates, attention time, viewability, and reach and frequency.

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Digiday

DECEMBER 26, 2022

This year ended up looking quite different from what was predicted by Digiday’s editors at the beginning of 2022, but it made for a fascinating saga to follow. At the same time, they are still trying to make sure that brand awareness and brand advertising goals are folded into this.

Media 64

Media Retail Brand Awareness Agency 64

illumin

NOVEMBER 29, 2023

Purpose-based ads can be effective at drawing in new audiences, not only do they draw attention to brand values, but they engage audiences in conversations – expanding brand awareness beyond the run-time. One 2022 study from Oracle found that 90% of audience members are more likely to remember an ad if it was funny.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

Martech Series

OCTOBER 27, 2022

Louisnord will be responsible for driving the company’s product marketing strategy and global marketing initiatives as it looks to increase product and brand awareness. MANTA, the data lineage platform, announced that Nancy Louisnord has joined the company as Chief Marketing Officer. Million in Series A Funding.

Brand Awareness 81

Brand Awareness Marketing Entertainment MarTech 81

Digiday

NOVEMBER 14, 2022

The debut of Netflix’s ad tier in November 2022 and Disney+’s announced upcoming launch have further ignited the ad-supported streaming boom. The 2022 CTV/OTT survey conducted by Advertiser Perceptions found that advertisers are already shifting budgets toward CTV advertising. BY John Vilade, head of sales, Premion.

Audience 58

Audience Brand Awareness Marketing Brand Lift 58

Martech Series

JULY 20, 2022

This new report was created in partnership with top B2B brand marketers and influencers from LinkedIn, SAP, Dell Technologies, AT&T Business, IBM, MarketingProfs and others. 95% of brands using B2B influencer marketing report that it has helped increase brand reputation and brand awareness.

Marketing 88

Marketing Brand Awareness MarTech Agency 88

Basis

DECEMBER 1, 2023

billion in sales in 2028, representing an 88% increase from 2022’s $27 billion. Here are some trends and tips for making the most of cannabis ad spend in 2024: Trend #1: Prioritizing Targeted Brand Awareness There are a lot of consumers out there who are new to cannabis. The cannabis market is forecast to reach a whopping $50.7

Marketing 58

Marketing Brand Awareness Education Audience 58

Digiday

MARCH 30, 2023

In a quest to boost brand awareness, small businesses and startups that were once focused predominantly on direct response marketing are increasingly adding digital out-of-home advertising to their media mixes. “A Many are pivoting to brand awareness tactics, and rethinking their advertising on Facebook and Instagram.

Brand Awareness 66

Brand Awareness Marketing Media Social Advertising 66

Digiday

APRIL 12, 2023

So for us, we’re all about that top-of-funnel brand awareness and building that story slowly, and we’re not immediately hitting them in the face with, ‘Hey, purchase, purchase, purchase,'” said Ellsworth. Anand said the effort increased brand awareness, and also significantly increased sales in the city.

Marketing 71

Marketing Brand Awareness Media Communications 71

Digital Turbine

AUGUST 1, 2022

Hally Hair is just the latest beauty brand to realize the potential of advertising in mobile games, as this channel activates an audience that is engaged, in a good mood, and community-focused, allowing for more conversation on brands and products advertised in gaming. billion gamers worldwide in 2022 expected to help generate $196.8

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

Digiday

NOVEMBER 22, 2022

The key hits: CTV ad spending increased year over year in Q3 2022, while traditional TV ad spending dipped. The third quarter of 2022 wasn’t a great period for the TV advertising business. Spanish-language rights to air the 2022 World Cup. The fertility brand is prioritizing reach to boost brand awareness.

Impressions 59

Impressions Demand Side Platform Advertising Entertainment 59

Lemonads

AUGUST 12, 2021

Awareness Exactly as it sounds, is bringing awareness to the company that is advertising. Is the stage where brands push content with the objective of getting potential customers to acknowledge the brand, products, or services. Types of awareness ads: Brand Awareness - Encourage potential customers to discover a brand.

Impressions 52

Impressions Affiliates Conversion Brand Awareness 52

Digital Turbine

OCTOBER 30, 2023

Newer brands can work on building brand awareness through mobile ads. Established brands, on the other hand, should aim to enhance their mobile and app presence. Instead, they focused on gaining installs and loyalty before their commercials aired to build stronger brand relationships.

Brand Awareness 52

Brand Awareness Conversion Video Ads Banner 52

PubMatic

JANUARY 15, 2024

In 2022, consumers across the globe spent $110 billion on mobile apps, which is more than 4 times higher than the global cinema box office. In Japan alone, the revenue from mobile games in 2022 was 8 times higher than the domestic cinema box office. Across APAC, 87 percent of digital ad spending goes into mobile channels.

Audience 84

Audience Brand Awareness Fashion Entertainment 84

MNTN

AUGUST 19, 2022

How Leading Brands and Agencies Are Approaching CTV Measurement, Media, and Creative in 2022 MNTN Research Over the past year, CTV has solidified its position as a go-to option in the omnichannel marketing mix.

Brand Awareness 97

Brand Awareness Retail Advertising MarTech 97

Martech

AUGUST 4, 2022

What is surprising is that increasing brand awareness came in at No. Source: Wpromote’s 2022 State of B2B Digital Marketing report. Nearly two-thirds expect a moderate increase. Top five objectives. To no one’s surprise, increasing revenue remains the No. 1 priority among most (51%) for those surveyed. 2 with 37%.

Marketing 114

Marketing Conversion Rate Brand Awareness Display Advertising 114

VideoWeek

JUNE 8, 2022

Publicis Media-owned agency Zenith has reduced its forecast for global ad spend in 2022, with the war in Ukraine causing sharp regional decline. percent in 2022; a drop from the 9.1 The company published its Advertising Expenditure Forecasts report this morning. It predicts global advertising expenditure to grow by 8.0 billion in 2024.

Brand Awareness 59

Brand Awareness Video Ads Media Agency 59

Martech Series

SEPTEMBER 16, 2022

In 2021, there were more than 800 unicorn startups globally, the number has increased in 2022. The taxi service company uses the latest marketing tools and technologies to grow its business, attract riders and customers, and increase its brand awareness. The company attributes its success to its paid marketing efforts.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

MNTN

JULY 25, 2022

The 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions reveals that 30% of respondents say that these increases will come from an overall increase in their ad budgets, while 66% are shifting their budgets from channels like digital, social, and linear.

Media 98

Media Advertising Brand Awareness Audience 98

PubMatic

DECEMBER 22, 2022

“Therefore, an in-game format that appears as a virtual billboard within a gaming session becomes interesting, especially for brand buyers, because not only do you have exclusive attention from the user within the gaming session, you have that explicit engagement with the user specifically to drive brand awareness,” she said.

Advertising 90

Advertising Brand Awareness Cookies Audience 90