VideoWeek

JUNE 8, 2022

Publicis Media-owned agency Zenith has reduced its forecast for global ad spend in 2022, with the war in Ukraine causing sharp regional decline. percent in 2022; a drop from the 9.1 As a result online video ad spend will climb from $62 billion in 2021 to $95 billion in 2024, according to the report.

Brand Awareness 59

Brand Awareness Video Ads Media Agency 59

Brid.tv

SEPTEMBER 26, 2022

Aside from ad supply and demand quality and the robustness of the network, one of Google ADX’s main selling points is its versatility. In other words, Google supports all kinds of ad formats for different purposes. also specializes in ad-based monetization of video content. Google Ad Manager 360. Start Monetizing.

Ad network 52

Ad network CPC CPM CPA 52

Digital Remedy

OCTOBER 2, 2023

TV advertising expenditure, attributed mainly to fewer car companies buying high-priced ads for the Big Game than in the previous year, 2022. The Benefits of Local Marketing There’s no one-size-fits-all approach to regional advertising, but the perks apply to just about any industry and brand—startup shop or national corporation.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Lemonads

AUGUST 12, 2021

Awareness Exactly as it sounds, is bringing awareness to the company that is advertising. Is the stage where brands push content with the objective of getting potential customers to acknowledge the brand, products, or services. Types of awareness ads: Brand Awareness - Encourage potential customers to discover a brand.

Impressions 52

Impressions Affiliates Conversion Brand Awareness 52

Digiday

NOVEMBER 22, 2022

The key hits: CTV ad spending increased year over year in Q3 2022, while traditional TV ad spending dipped. The number of advertisers buying CTV ads also increased year over year. The third quarter of 2022 wasn’t a great period for the TV advertising business. Spanish-language rights to air the 2022 World Cup.

Impressions 60

Impressions Demand Side Platform Advertising Entertainment 60

Digiday

DECEMBER 23, 2022

While publishers have invested heavily in video to varying success in the past, short-form video is especially important for publishers and advertisers looking to attract younger audiences. Per research from Wyzowl , 92% of marketers believe that video will play an essential role in marketing over the coming years.

Advertising 66

Advertising Audience Video Ads Brand Awareness 66

Digiday

NOVEMBER 8, 2022

TikTok has become Ocean Spray’s go-to social media platform as the cranberry juice brand looks to organically boost brand awareness with Gen Z. To do so, the 110-year-old beverage brand is investing in influencer marketing — specifically YouTube star JoJo Siwa. million so far on advertising in 2022.

Brand Awareness 65

Brand Awareness Electronics Video Ads Media 65

InMobi

MARCH 25, 2022

The rise of e-commerce led the way for explosive growth in retail media ad spending. Since 2019, ad spending has grown from $12.50 billion to over $41 billion in predicted spending for 2022. More than any other advertising medium, video ad experiences help people connect with what they see on screen.

Retail 52

Retail Media Video Ads Education 52

Digiday

SEPTEMBER 1, 2022

“Microsoft has this window of time to convince Netflix that they are the right ad serving platform. That to me was very revealing in these ad hires — the fact that… you didn’t see Microsoft hire a head video ad sales, Netflix did.”. Here’s what we know: The ad-supported tier will launch Nov.

CPM 80

CPM Ad Server Video Ads Brand Awareness 80

Lemonads

JULY 17, 2020

The 2 ways to advertise on Instagram: from the application or using Facebook Ads Manager Using The Instagram Application Create an ad directly from the application is the easiest way to start advertising on Instagram. You will need to choose your campaign objective between the different possibilities that Facebook Ads Manager offers.

Audience 52

Audience Video Ads Conversion Brand Awareness 52

Brid.tv

FEBRUARY 16, 2023

Video ad monetization is one of the most profitable solutions for generating revenue from video content. As a result, many publishers are looking for ways to incorporate video into their business strategies. Videos increase website traffic , convey a clear message, and create new leads. Discover Brid.TV

Video Ads 52

Video Ads Entertainment Audience Brand Awareness 52

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Here are a few key figures to know: CTV is among the fastest-growing sectors in the US digital ad spending market. Ad spend on the channel is projected to hit $29.5 Why the explosion?

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Basis

FEBRUARY 28, 2023

Against all the disruption and recalibration across the digital marketing industry right now, native advertising shines through as a reliable and trusted way for brands to communicate their story. For example, B2B brands looking to tell a story around a campaign to drive leads can create a click-to-watch video ad with an embedded CTA.

Native Advertising 78

Native Advertising Advertising Demand Side Platform Video Ads 78

Martech

APRIL 19, 2024

They can choose from brand awareness, driving traffic and collecting leads. year-over-year growth for lead ad submissions in 2023 compared to 2022. billion lead ad submissions globally during 2023, marking the first time Meta surpassed 1 billion lead ad submissions in a year. Meta saw 16.6%

Media 107

Media Marketing Machine Learning MarTech 107

Digiday

APRIL 6, 2023

While digital video, which incorporates everything from video on social to streaming (namely connected TV), has a more captive audience than ever, fragmentation and murky measurement makes it shaky ground on which to build the bulk of a video ad strategy, said agency execs. Read more on CTV’s awkward path to success here.

Advertising 66

Advertising Agency Video Ads Brand Awareness 66

Clearcode

AUGUST 13, 2023

According to data.ai’s research , time spent on Android phones per day has reached 5 hours in the top mobile-first markets, along with the number of app downloads hitting 255 billion in 2022, with global consumers downloading more than 485,000 apps per minute. How Are In-App Ads Served?

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

MNTN

AUGUST 19, 2022

If You Want to Navigate the New TV Landscape, Start by Shifting Your Mindset – The ability to target, measure and assess campaign ROI with Connected TV (CTV) is raising the bar for all video ad campaigns, driving advertisers to invest heavily in the platform. .

Marketing 98

Marketing GDPR Brand Awareness ROI 98

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

FEBRUARY 20, 2024

million in 2022, and 253.3 Advertisers are able to tap into this vast target market, significantly increasing brand awareness and generating leads for their business. On the other hand, some users find these types of ads annoying and ineffective since they are intrusive to the user experience. million in 2023.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Brid.tv

SEPTEMBER 23, 2022

TechJury estimates that, by the end of 2022, 55.1% This also means that linear advertising is becoming less profitable , as fewer people will see these ads. According to Insider Intelligence , linear TV advertising made up 71% of all video ad spending in the US in 2020, and 62% in 2021. Launch an OTT App.

Advertising 52

Advertising Video Ads Non-Profit Audience 52

SODP

JUNE 8, 2023

With CPM marketing, advertisers can attract the attention of a large target audience through a single display ad. This is why the CPM pricing method suits companies looking to create brand awareness or increase brand recognition. This allows marketers to determine the total ad spend for every 1,000 impressions.

CPM 52

CPM CPA CPC Real Estate 52

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements. Meanwhile, Warner Bros.

Audience 60

Audience Agency Advertising Ad Exchange 60

Smart-Hub

APRIL 29, 2024

It was originally scheduled to end support in the second quarter of 2022, then moved to 2023, and now it’s been pushed again to 2024. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. So, you still have some time to decide how to proceed.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Monetize More

NOVEMBER 24, 2022

mobile interstitial ad sizes) have been proven to be better at capturing the user’s attention and paying the best CPM rates, but publishers should be careful with intrusive ad formats in 2022 on both mobile and desktop versions of their sites. Pros: More attention, brand awareness and engagement. Interstitial Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

AUGUST 18, 2022

This post was most recently updated on August 25th, 2022 Using ad placements that maximize your ad revenue without crushing the overall user experience is considered the holy grail for many publishers. Your user base may benefit from video ads or native ads. Where’s the user’s attention going?

Header Bidding 52

Header Bidding Viewability Video Ads Banner 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Kevel

MARCH 23, 2022

Ad Units: Google provides 5 main ad units : display, in-feed, in-article, multiplex ads, and search engine ads (alongside their YouTube video ads). Their offering allows advertisers to target users with a variety of ads through one self-serve platform, which is especially enticing to smaller advertisers.

Banner 52

Banner Audience Video Ads Brand Awareness 52

Digiday

DECEMBER 5, 2022

This year, we launched a series called Perspectives Unleashed 2022. See below for more key findings: At over six and a half hours of mobile screen time per day, Gen Z in 2022 was 81% above the global screen time average. WTF is the difference between in-stream and out-stream video ads? We’ve done them in Washington, D.C.,

Agency 39

Agency Marketing Brand Awareness Video Ads 39

Smart-Hub

JULY 18, 2023

rise in 2022 , programmatic TV ads buying is expected to grow tremendously in the near future. As we see in the eMarketer stats, by 2023, US programmatic video ad spending will hit the bar of $74.88 Coca-Cola dynamically adjusted its ad placements to optimize reach and frequency.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Digiday

MAY 1, 2023

Ad spend in the U.S. Ads on Shorts will soon be available to all marketers on the platforms, YouTube announced during its presentation, but did not share when that feature will go live. billion people each month,and racking up 50 billion views daily, O’Hara added. Eighty-five percent of U.S. Shorts are being watched by 1.5

Audience 64

Audience Entertainment Media Brand Awareness 64

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. In 2022, pDOOH ad spend saw a 133.2%

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Clearcode

MARCH 23, 2023

Retail media: Retail media involves a brand displaying ads for their products and services on a retailer’s websites, apps and platforms. Advertisements are shown to consumers to build brand awareness and influence the customer at the point of purchase. Email ads — displayed inside a retailer’s or company’s newsletters.

Retail 59

Retail Media eCommerce Audience 59

Monetize More

JANUARY 18, 2023

This action could be to make a purchase, build brand awareness, promote an event, etc. Video programmatic advertising has become increasingly popular, and with the rise of streaming platforms and connected TV, it’s expected to continue to grow in the coming years.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Impressions 58

Impressions Ad Targeting Audience Agency 58

Single Grain

JULY 29, 2021

As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Therefore, unlike other video advertising platforms such as YouTube, you can be sure that your ads will be heard by the user.

Video Ads 59

Video Ads Impressions Audience Advertising 59

Digiday

JUNE 7, 2022

A compounding factor is the fact that advertisers and their agencies have already been trying to keep the costs of advertising in check, especially as newer costs like ad tech fees and data fees have been added to the broader TV, streaming and digital video ad mix. We’ve started adding thresholds.

Agency 65

Agency Ad Tech Impressions Media 65