Basis

AUGUST 19, 2022

Google Report: July 2022 Monthly Audience Insights Briefing [:06]. Earlier this month, Microsoft announced automotive ads, an audience network expansion and new ad formats for dynamic remarketing, expanded customer match capabilities, and a variety of other ad targeting and campaign types expanding to new markets outside of the US.

Education 61

Education Audience Entertainment Ad Targeting 61

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52

Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. Unlike other platforms, GO Digital offers the best of both worlds in a single offering: GO Data custom audience creation comes bundled with advanced advertising options for display, video, or audio advertising channels.

Demand Side Platform 94

Demand Side Platform CPM Click Through Rate Ad Exchange 94

Monetize More

JUNE 17, 2022

What are the best alternatives to third party cookies in 2022? a part of the Google Chrome cohort aims to replace & block third party cookies with an API system via cohorts like: FLEDGE: In-browser API that helps in retargeting known audiences. Contextual Advertising limitations; Limited targeting options. First party data.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52

AdvertiseMint

JANUARY 27, 2022

This article gives a full overview of the Banning Surveillance Targeting Act of 2022, covering the most important bits of legislation, key points, and the surrounding discussion. What Do They Define as “Targeted Advertising” or “Surveillance Advertising? To What Extent Would Targeted Advertising Be Banned? .

Advertising 52

Advertising Cookies GDPR Ad Targeting 52

Kevel

JUNE 14, 2022

Contextual targeting is a great way for publishers to obtain or retain advertisers, who are constantly looking for ways to reach their target audience at the right times. And if the ad slot has more value, they will pay more to buy it, allowing you to charge higher rates for such targeting options.

Banner 52

Banner Cookies GDPR Ad Targeting 52

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Self-Serve Ad Platforms 6.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Martech

AUGUST 23, 2022

Consumers don’t mind ad-supported streaming. A May 2022 Gartner survey of over 300 U.S. consumers found the majority are receptive to the idea of lower-cost, ad-supported streaming TV services. Media planners must also take into account: Skews in audience characteristics (such as age or geography).

Marketing 99

Marketing Audience Media Ad Targeting 99

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements. Streaming claimed the largest share of U.S.

Audience 60

Audience Agency Advertising Ad Exchange 60

MNTN

MARCH 24, 2023

Users were unperturbed when subscription prices were raised by 38% in December 2022—the vast majority of subscribers (94%) kept the service despite the price increase of $3 per month. At this point in major streaming networks’ ad evolution however, some are still working out the kinks when it comes to targeted advertising.

Viewability 98

Viewability Ad Targeting Ad Tech Advertising 98

Digiday

SEPTEMBER 20, 2022

The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Since then, Privacy Sandbox and any number of aviary-themed phrases have been etched indelibly into the collective mindset.

Cookies 66

Cookies Ad Tech Conversion Retail 66

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 114

Advertising Marketing Ad Exchange Retail 114

TechCrunch Ads

JUNE 21, 2022

Outside investigations have provided evidence in support of the Justice Department’s claims, including a 2020 paper from Carnegie Mellon that showed that biases in Facebook’s ad tools exacerbated socioeconomic inequalities. officials have long accused Meta of discriminatory ad targeting practices.

Ad Targeting 98

Ad Targeting Ad Audience Advertising Audience 98

Smart-Hub

APRIL 29, 2024

Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. It was originally scheduled to end support in the second quarter of 2022, then moved to 2023, and now it’s been pushed again to 2024. Of all the trends in the programmatic landscape, this one is the most fickle.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Martech

SEPTEMBER 6, 2022

While it’s difficult to conjure any sympathy for these social media giants, marketers and smaller app developers are seeing their entire businesses being upended by these changes, as Facebook is often a primary channel for audience targeting. iOS still dominates ad spend market share — here’s why.

Advertising 112

Advertising Conversion Audience Mobile Ads 112

Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Impressions 59

Impressions Ad Targeting Audience Agency 59

Digiday

OCTOBER 5, 2022

Square also is using Meta’s native ad-targeting features on Facebook and Instagram to target Spanish speakers. The strategy is a reflection of changing times: using social media to reach audiences based on criteria like race or ethnicity is no longer an option. It’s not about re-inventing the wheel,” he said.

Marketing 65

Marketing Ad Targeting CPM Audience 65

Martech Series

JUNE 20, 2022

Ericsson Emodo Launches Industry First Accuracy-Verified Audience Solutions with Three UK to Improve Ad Efficacy and Audience Accuracy. AdQuick.com and LiveRamp Partner To Enhance Outdoor Ad Targeting and Analytics. Five Trends and Predictions for Events in 2022. Magnite and Primis Launch Sustainable Stream.

Marketing 88

Marketing GDPR MarTech Affiliates 88

Lemonads

FEBRUARY 1, 2021

However, this also means that it’s the first platform that affiliates and other marketers turn to when trying to establish a connection with their audiences. At lemonads, we work with leading affiliates that generate a significant part of their revenue through Facebook ads.

Affiliates 52

Affiliates Audience ROI CPA 52

Clearcode

MARCH 23, 2023

According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. Retail media ads can also come in many forms, with the main ones being sponsored products, onsite advertising, and offsite advertising. million people.

Retail 59

Retail Media eCommerce Audience 59

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. TikTok responded that the feature is not available to under 18s.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Martech

JUNE 8, 2022

Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution. Probabilistic/inferred: A small truth-set of data used to build audiences with a probability of being accurate. Get acquainted with clean rooms.

Audience 111

Audience Cookies Retargeting Marketing 111

Digiday

OCTOBER 10, 2022

Automated content recommendation was expected to be the most important use of AI in newsrooms in 2022, according to Statista. Publishers have increased their prioritization of data-driven personalization in the last five years, with 62% of respondents saying it is a priority in 2022, versus 56% in 2017. Key findings.

Machine Learning 67

Machine Learning Audience Ad Targeting Media 67

Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). An example of integration between a DSP and a DMP is to gain audience extension.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Martech

MARCH 7, 2022

“Typically, in marketing, you look at how banner ads or display ads perform in other locations,” Pierangeli said. You take into account personas and the demographics for your audience. I have an understanding of target personas and what’s important to them. The new blue website launched on February 14, 2022.

A/B Testing 88

A/B Testing Ad Targeting Audience Conversion Rate 88

Clearcode

MARCH 17, 2023

billion annually in 2025 , growing from $197 billion USD in 2022. Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. The global gaming market is predicted to reach US$286.8

Advertising 52

Advertising Brand Awareness Audience Banner 52

SODP

JULY 25, 2023

Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 Global programmatic ad spend as a whole , meanwhile, is projected to climb from $418.4 billion in 2021 to $493 billion in 2022. Advertisers: Advertisers create and design their ads, specify their target audience and set their budgets.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Digiday

OCTOBER 25, 2022

In 2022 and going into 2023, retailers are launching captivating TV ads targeting customers most likely to convert. Not only are marketers better able to track ad effectiveness and return on ad spend, but learnings from CTV can be applied across retailers’ marketing mix. ” .

Retail 55

Retail A/B Testing Shipping Audience 55

MNTN

NOVEMBER 16, 2023

As of 2022, Hulu was the third-most popular streaming service in the United States. It’s also the top ad-supported streaming platform. With a broad reach and a variety of targeting options available, Hulu can connect your brand with more people who are likely to buy your products or services. What Is Performance TV?

Advertising 52

Advertising Marketing Audience Ad Targeting 52

MNTN

NOVEMBER 16, 2023

As of 2022, Hulu was the third-most popular streaming service in the United States. It’s also the top ad-supported streaming platform. With a broad reach and a variety of targeting options available, Hulu can connect your brand with more people who are likely to buy your products or services. What Is Performance TV?

Advertising 52

Advertising Marketing Audience Ad Targeting 52

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. The components of adtech. This speed cannot be achieved manually.

First-Party Cookies 118

First-Party Cookies Cookies Impressions Ad Exchange 118

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Scale : what’s the match rate with my audience?

Cookies 64

Cookies GDPR Audience Media 64

Mediavine

JULY 29, 2021

One component of Google’s vision for a post-cookie world is its Privacy Sandbox initiative, which aims to build technologies that protect user privacy while still allowing for effective ad targeting. As an industry, we can and should do hard things. What Do Mediavine Publishers Need to Do? How do you do that? What is Grow?

Cookies 52

Cookies Ad Targeting Audience Advertising 52

Ad Monsters

JANUARY 3, 2024

According to the FBI, American consumers lost $10 billion to online scammers in 2022, and 2023 promises to be an even worse year for consumers. Programmatic advertising burst onto the scene in the mid-2000s promising better monetization opportunities for publishers and better access to audiences for brands. billion worldwide.

Ad Ops 52

Ad Ops Cookies Audience Advertising 52

Ad Monsters

APRIL 20, 2023

As advertisers pivoted away from traditional advertising to microtargeted programmatic campaigns, revenue for global newsletters fell from $107 billion in 2000 to nearly $32 billion in 2022, according to GroupM. And it’s not good for advertisers, as all brands lose when poor quality ads proliferate, leading journalists to warn consumers.

Advertising 84

Advertising Ad Targeting Audience Marketing 84

Martech

FEBRUARY 15, 2023

” Released in September 2022, it is an excellent read and I highly recommend it. In the past, the platform allowed landlords to target or exclude people from seeing their housing ads based on sensitive characteristics including race, gender and religion. ” So, don’t act like it.

MarTech 100

MarTech Conversion Rate Conversion Ad Targeting 100