Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. 5) The Development of New Ad Technologies.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Clearcode

OCTOBER 9, 2022

Examples include the ePrivacy directive and General Data Protection Regulation (GDPR). The DMA and DSA will take effect 20 days after the text is published in the Official Journal of the EU, which is expected to happen in 2022. Ban on certain types of targeted adverts on online platforms. Table Of Contents.

GDPR 52

GDPR Advertising Marketing Communications 52

Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% However, it has been dubbed as unreliable and a misleading gesture aimed at GDPR. .

Cookies 52

Cookies GDPR Ad Tech Advertising 52

Single Grain

MAY 16, 2023

They can decide where their ads are placed and track demographics to ensure that they appear in front of the right audience. Better User Experience There’s a reason why consumers view native ads 53% more than other forms of online advertising: Native ads come with a better user experience.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Self-Serve Ad Platforms 6.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 68

Marketing Retail Ad Targeting Conversion 68

AdvertiseMint

JANUARY 27, 2022

This article gives a full overview of the Banning Surveillance Targeting Act of 2022, covering the most important bits of legislation, key points, and the surrounding discussion. What Do They Define as “Targeted Advertising” or “Surveillance Advertising? To What Extent Would Targeted Advertising Be Banned? .

Advertising 52

Advertising Cookies GDPR Ad Targeting 52