2022 Ad Inventory Ad Targeting Audience 
Basis
MARCH 22, 2023
Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.
Monetize More
JUNE 22, 2022
Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads. Instant setup process
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SODP
JULY 25, 2023
Global programmatic ad spend as a whole , meanwhile, is projected to climb from $418.4 billion in 2021 to $493 billion in 2022. Supply-side platforms (SSPs) leverage publishers’ first-party data to market and sell ad inventory to demand partners at the best possible price. What Is a Supply-Side Platform (SSP)?
Martech
OCTOBER 19, 2022
It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.
Automatad Inc.
APRIL 7, 2024
Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.
Digiday
JANUARY 31, 2023
Ocean Media quadrupled audio ad spend year over year from 2021 to 2022, Coseo said. “I But as those large deals that were signed during the pandemic taper off, ads on shows with lesser-known talent — even those with smaller audiences — have “more appealing” prices for advertisers, Coseo said. million last year to 5.5
VideoWeek
APRIL 5, 2024
The combined entity will provide omnichannel audience activation platforms for buyers and sellers of advertising, according to the companies, with a focus on providing performance advertising solutions that cater to both digital and traditional TV markets.
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