Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. CIENCE GO Digital combines the industry-leading GO Data custom audience creation platform and Bidder-as-a-Service (BaaS) demand-side platform (DSP) functionality to give marketers precise and programmatic ad targeting for custom audiences.

Demand Side Platform 94

Demand Side Platform CPM Click Through Rate Ad Exchange 94

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. Display advertising. They are marked as ads to avoid any confusion.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Monetize More

DECEMBER 25, 2022

This post was most recently updated on December 29th, 2022 Gaming is one of the strongest verticals out there when it comes to site monetization. These two metrics alone are very attractive to premium-quality advertisers who are willing to spend a lot of money for ad inventory, which is why gaming sites typically have high CPMs.

Affiliates 52

Affiliates SEO Display Advertising Ad Exchange 52

Digiday

JULY 29, 2022

As advertisers plan their connected TV strategies and campaigns for 2023, several developments across a burgeoning year of CTV advances are shedding light on what’s next for the industry’s evolving — and inarguably buzzy — performance channel. How CTV tactics differ from display advertising strategies.

Marketing 63

Marketing Display Advertising Audience Video Ads 63

Martech Series

NOVEMBER 21, 2022

This announcement follows Azerion’s contribution to IAB Australia’s ‘Ad Attention Measurement Landscape Report 2022.’. The survey reveals that Azerion formats generate up to 20x more attention than standard display.

Advertising 88

Advertising Viewability Display Advertising Audience 88

Digiday

JANUARY 10, 2023

“Yes, more brands are leveraging CTV because they can reach the right audience and take a more consumer-centric approach,” Bianca Reed, vp of account management global tracking for Material+, a marketing services company, said in an emailed statement to Digiday. “Slowly, we shifted away from those things that we lost. .”

Display Advertising 64

Display Advertising Audience Media Impressions 64

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

MAY 25, 2022

Commerce businesses are also taking a hit as audiences change shopping habits from online to in-person. After the first quarter of 2022, publishers have a lot to consider when it comes to maintaining the health of their businesses. million in Q1 2022 compared to the first quarter of 2021. million) in H1 2022 from £272.6m ($342.8

Media 64

Media Affiliates Audience Display Advertising 64

Digiday

FEBRUARY 13, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify A reckoning that most media companies contend with, Blavity Inc has started the revenue diversification efforts of moving from a display advertising-first business model to include more reader revenue options, like commerce. But video definitely is king for us.

Affiliates 63

Affiliates Audience Display Advertising Conversion 63

Clearcode

FEBRUARY 21, 2023

In this article, we recap the main trends, challenges and opportunities from 2022 and outline what’s in store for 2023. Below are the key events in the programmatic advertising and AdTech industries in 2022: Google and Facebook’s share of digital advertising spend dropped to below 50% in the US for the first time since 2014.

Cookies 89

Cookies GDPR Advertising Display Advertising 89

VideoWeek

DECEMBER 16, 2022

Display advertising revenues were up by 13.9 “The sustained growth of display advertising and subscriptions […] represents the fierce appetite for digital content. . “The sustained growth of display advertising and subscriptions […] represents the fierce appetite for digital content.

Media 98

Media Audience Retail Display Advertising 98

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Ad Beat

MARCH 28, 2024

Image source With the global VoD market expected to be worth $108+ billion in 2024 , streaming providers are prepared to spend millions of dollars every year promoting their services via display advertising. Of course, Amazon has fingers in a lot of pies. Not even one.

Pop-Up 59

Pop-Up Video Ads Display Advertising Entertainment 59

Digiday

MARCH 30, 2023

subscribe to cable or satellite, and fewer than half of the households watched linear TV daily in the second half of 2022. Advertisers want to follow the eyeballs, and CTV ad spending is expected to grow by 14.4% The sheer volume of potential inventory partners means old display advertising issues are creeping into the CTV ecosystem.

Audience 56

Audience Display Advertising ROI Advertising 56

Clearcode

MARCH 23, 2023

Commerce media is an extension of retail media as it allows both retailers and their brand partners to reach audiences across the open web, not just on a retailer’s digital properties. Retail media ads can also come in many forms, with the main ones being sponsored products, onsite advertising, and offsite advertising.

Retail 59

Retail Media eCommerce Audience 59

Digiday

JULY 26, 2022

Everything it takes to get a message out — paper, postage, transportation and ad space — has become more expensive in 2022. Instead, an informed, measured approach empowers brands to identify how audiences are changing, along with new media consumption patterns, and how those audiences are holding onto older, comfortable habits.

Marketing 61

Marketing Display Advertising Audience Ad Space 61

illumin

JUNE 7, 2018

This impacted all digital display advertising formats and gave new guidelines for building display ads so that creative adjusts to a variety of screen sizes and resolution capabilities. The full document is worth reviewing if you’re in the business of creating display advertisements, you can take a look at it here.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

SODP

JULY 25, 2023

Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 billion in 2021 to $493 billion in 2022. To understand this better, consider a popular news website looking to monetize its space through display advertising. billion in 2012 to an estimated $147.1 billion in 2021.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. In 2022, it is estimated that there will be 221.5m In 2022, the number of U.S. The Rise of Digital Audio.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Kevel

MARCH 23, 2022

While traffic volume is a key factor, it’s not the only reason that advertisers love working with these publishers. In another article, “ 5 Ways to Differentiate Your Ad Platform ,” we touch upon five ways to make your ad platform stand out: traffic, audience, targeting, ad units, and performance.

Banner 52

Banner Audience Video Ads Brand Awareness 52

Ad Monsters

JUNE 29, 2022

Reminder that @criterio rejected @saltyworld for advertising as we didn’t “adhere to their community guidelines”. Salty (@Saltyworldbabes) June 17, 2022. But the ad tech companies they depend on are notorious gatekeepers, making it difficult for advertisers to connect with these quality communities.

Ad Tech 78

Ad Tech Media Advertising Ad network 78

Smart-Hub

OCTOBER 5, 2022

makes the top advertising formats even more attractive. When our partners migrated from SmartHub v1 to SmartHub v2 (April-July 2022), their average ad revenue growth was 102.65%, and their average daily revenue growth was 98.45%. marketers consider CTV advertising a must-buy format for the near future. 76% of U.S. Banner in-app.

Banner 40

Banner Advertising Video Ads Rich Media 40

Digiday

MAY 3, 2023

But shortly into 2022, the false spring refroze and publishers faced a “rapid deceleration in growth rates” between Q1 and Q4 2022, according to Patrick O’Leary, CEO and founder of Boostr. “It’s Downward spiral So how did 2022 net out for digital media company’s advertising businesses?

Media 63

Media Non-Profit Advertising Display Advertising 63

VideoWeek

OCTOBER 21, 2022

The Competition and Markets Authority (CMA) has ordered Meta to sell Giphy, following a tribunal into the takeover’s impact on the display advertising market. The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition. a digital advertising framework designed to improve supply chain transparency.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

VideoWeek

MAY 20, 2022

The survey analysed 286 billion video and display advertising impressions across Innovid’s platform throughout 2021. Advertisers have had to keep pace with these changes while managing a roster of marketing tools, analysing more data than ever before, and creating relevant, personalised experiences for their audiences.”.

Impressions 52

Impressions Ad Tech Media Agency 52

VideoWeek

MARCH 10, 2023

Display advertising revenues were fairly static, up by 0.1 Twitter Revenues Fell 40 Percent in December Twitter revenues dropped 40 percent YoY in December 2022, according to the Wall Street Journal. billion for 2022, mainly due to the deconsolidation of its Telecom Italia stake. percent year on year. million visitors.

GDPR 52

GDPR Ad Tech Media Finance 52

VideoWeek

SEPTEMBER 23, 2022

Advertising revenues as a whole were strong in Q2, as display advertising revenues grew 28.6 These accounts will automatically be prevented from accessing advertising features, thereby prohibiting them from soliciting donations, gifts and digital payments. Streaming Services Among Top NFL Advertisers.

eCommerce 59

eCommerce Media Ad Tech Entertainment 59

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? I’m sure you must have heard about the Display Luma. It has become extremely popular recently and is now in high demand by various companies in the advertising space. Measurement & Analytics.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Clearcode

APRIL 26, 2022

The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Smart-Hub

JANUARY 4, 2023

For example, in the spring of 2022, we released a new version of our platform, SmartHub 2.0. Our clients switched to this version in May 2022, and by the end of July, you could see the impact the switch to the new platform had on their business. The data in this chart is anonymous to protect our customers’ privacy.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

VideoWeek

JUNE 17, 2022

— Jay Shah (@JayShah) June 14, 2022. The companies found that a brand’s optimal media mix should include 30 to 40 percent OTT impressions, and brands ought to be buying at least 20 percent of their impressions against OTT, particularly if they want to reach younger audiences. Disney+ Lands in 42 New Countries.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Brid.tv

DECEMBER 20, 2022

Benefits of In-App Advertising. Advertising is one of the most popular app monetization strategies. As such, it certainly has a lot of benefits, both for publishers and advertisers: It Attracts a Larger Audience — Not everyone is prepared to spend money to be able to download or use an app. Australia $11 $6.5 Banner Ads.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars from search advertising.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JUNE 30, 2022

Ready to Hire a Programmatic Advertising Agency? What Is Programmatic Advertising? Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2022.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

JULY 22, 2022

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. They determine the best keywords to target to bring a highly relevant audience for maximum conversions. Professional Guidance. Top Clients: JPEGaault.

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Agency Marketing SEO Media 64

Single Grain

MAY 16, 2023

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 greater than display advertising, making a native advertising strategy a very smart investment. Companies also have control of their native advertising strategy.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52