SODP

JULY 25, 2023

Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 billion in 2021 to $493 billion in 2022. To understand this better, consider a popular news website looking to monetize its space through display advertising. billion in 2012 to an estimated $147.1 billion in 2021.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Brid.tv

DECEMBER 20, 2022

Benefits of In-App Advertising. Advertising is one of the most popular app monetization strategies. As such, it certainly has a lot of benefits, both for publishers and advertisers: It Attracts a Larger Audience — Not everyone is prepared to spend money to be able to download or use an app. Australia $11 $6.5 Banner Ads.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Brid.tv

SEPTEMBER 26, 2022

Display advertising is, undeniably, one of the most popular types of online advertising. If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. Here’s how to pick the right display advertising partner for your publishing business. Table of Contents.

Ad network 52

Ad network CPC CPM CPA 52

Single Grain

AUGUST 8, 2023

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. Marketing Approach : Single Grain recognized the need to revitalize advertising efforts and explored programmatic ads using StackAdapt’s platform.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Smart-Hub

JANUARY 4, 2023

For example, in the spring of 2022, we released a new version of our platform, SmartHub 2.0. Our clients switched to this version in May 2022, and by the end of July, you could see the impact the switch to the new platform had on their business. Among them: Fill Rate%, Render Rate%, Bid Rate%, SSP and DSP RCPM, Avg.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40