What Is a Supply Side Platform (SSP)? A Guide for Publishers
SODP
JULY 25, 2023
Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 Global programmatic ad spend as a whole , meanwhile, is projected to climb from $418.4 billion in 2021 to $493 billion in 2022. Instead of manually negotiating with multiple advertisers, the website can use an SSP.
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