2022 Ad Inventory Audience Display Advertising 
Basis
MARCH 22, 2023
Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.
SODP
JULY 25, 2023
Global programmatic ad spend as a whole , meanwhile, is projected to climb from $418.4 billion in 2021 to $493 billion in 2022. To understand this better, consider a popular news website looking to monetize its space through display advertising. Publishers: Publishers provide the digital real estate where ads will appear.
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illumin
JUNE 7, 2018
This impacted all digital display advertising formats and gave new guidelines for building display ads so that creative adjusts to a variety of screen sizes and resolution capabilities. The full document is worth reviewing if you’re in the business of creating display advertisements, you can take a look at it here.
Brid.tv
DECEMBER 20, 2022
What Is In-App Advertising? In-app advertising is a type of digital advertising that takes place within apps , usually for mobile devices. App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. Benefits of In-App Advertising. Banner Ads.
Monetize More
JANUARY 18, 2023
In this article, we will explore the various aspects of programmatic advertising and provide a comprehensive understanding of this important topic. Programmatic advertising definition: what is it? It also represents most types of ad spaces on all screens including video, mobile, native and display ads.
Monetize More
DECEMBER 25, 2022
This post was most recently updated on December 29th, 2022 Gaming is one of the strongest verticals out there when it comes to site monetization. These two metrics alone are very attractive to premium-quality advertisers who are willing to spend a lot of money for ad inventory, which is why gaming sites typically have high CPMs.
Clearcode
APRIL 21, 2023
Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.
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