Martech

JULY 24, 2023

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. If FIFA does hit its income and audience goals, it will be despite many of its own actions. In the U.S., In the U.S., In the U.K., That’s up 3.3 million from 2021.

Audience 74

Audience Marketing Impressions MarTech 74

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.

Advertising 74

Advertising Impressions CPM Cookies 74

Martech Series

DECEMBER 19, 2022

In addition, Prisma Media, extended its partnership with TripleLift in France to its entity, Groupe Cerise, after native programmatic revenue share exceeded 40% in 2022 with TripleLift’s platform, up 8.2% Prisma Media also credits TripleLift’s native formats with a nearly one billion incremental impression growth.

Native Advertising 92

Native Advertising Brand Lift Audience Ad Tech 92

Digiday

APRIL 11, 2023

While pandemic supply chain issues made it difficult for automakers to fulfill demand, the sector is revving back up to its former efficiency — with car production and sales expected to recover by up 5% in the first quarter of 2023 from Q1 2022. Addressable TV helps auto marketers ensure their ads reach viewers with high purchase intent.

Audience 52

Audience Brand Lift Impressions Manufacturing 52

Martech Series

JULY 14, 2022

More than half of advertisers using CTV/OTT will increase spending, with an average increase of 22%, according to a new 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion , the leading premium CTV/OTT advertising solution for regional and local advertisers.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Digiday

OCTOBER 26, 2022

In 2022, being familiar with how a business or brand appears in search results is only the first step in managing online reputation, which is quickly becoming a defining — if not the defining — aspect of managing the overall reputation of a business or brand. SEO targets keywords related to a brand or business to increase audience and reach.

Impressions 71

Impressions SEO Media Conversion 71

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.

Audience 84

Audience Ad Server MarTech ROI 84

Martech Series

JULY 22, 2022

Adding background music is a great way to match your audiences’ mood, have your brand’s content blend with what’s trending, and deliver ads that are less invasive for your viewers’ eyes and ears. Yet, a great way to improve the performance of your videos is to expand how you engage with your audience through all senses, not just sight.

Audience 94

Audience ROI Impressions MarTech 94

NewProgrammatic

APRIL 28, 2022

In 2022, fintech solutions are much more welcome and will only keep on changing the retail industry as we know it today. An insightful marketer should understand how to use the characteristics of the BNPL audience in order to elevate sales, and earnings, accordingly. No steps include a major financial institution or a bank.

Advertising 94

Advertising Brand Awareness Audience Conversion 94

Ad Monsters

DECEMBER 16, 2022

Do you need a refresher on Seller Defined Audiences? In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. Privacy-centric audience targeting and data collection is the law of the land now. What Is a Data Clean Room?

Cookies 73

Cookies Pop-Up Ad Tech Retail 73

Martech

MAY 10, 2024

The carbon cost of clicks In 2022, fifty-five published a study (registration required) showing that the average media campaign generates 70 tons of CO2 emissions, or the equivalent of seven people’s carbon outputs in an average year. The natural first step is to: Assess how often your audience is exposed to your activity.

ROI 117

ROI Machine Learning Marketing Audience 117

Martech Series

DECEMBER 20, 2022

Three DemandScience Brand Ambassadors won tournaments on three different continents in 2022 showcasing how talented the DemandScience team is. Also of note is that Brand Ambassador Cameron Young was overwhelmingly voted 2022 PGA TOUR Rookie of the Year by the TOUR’s membership. The PGA TOUR audience is the most valuable in sports.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

Digiday

FEBRUARY 10, 2023

Rémy Martin is using its first national ad for the Super Bowl as a bid to attract younger audiences to its products. Beckers said that Rémy Martin built out a robust marketing strategy that allows the brand to reach, recruit and engage a broader audience through new consumption and celebratory moments like the Super Bowl.

Audience 57

Audience Impressions Advertising Media 57

InMobi

DECEMBER 14, 2022

2022 has seen Mobile reign supreme as the device that can drive real connections between brands and their consumers. With some stellar campaigns that stood out in 2022, we have been able to bag 67 industry awards throughout the year, which speaks volumes about our continued focus on mobile excellence.

Ad Tech 52

Ad Tech Brand Awareness Communications AutoMobile 52

Clearcode

DECEMBER 6, 2022

One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. The SDA leverages other IAB Tech Lab standards, notably Audience Taxonomy, IAB Tech Lab Data Transparency Standard, and IAB Tech Lab’s Transparency Center. What Are Seller Defined Audiences (SDA)?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Ad Monsters

DECEMBER 22, 2022

Digital media gave publishers access to global audiences. Here’s a look back at the top Wrappers of 2022. . Ad Spend to Skyrocket in 2022 . For the past two years, consecutively, Group M predicted the global ad industry to see a surplus of growth in 2022, despite inflation and recession worries. . Recession where?

Ad Tech 52

Ad Tech Retail Audience Media 52

Adtelligent

FEBRUARY 2, 2022

2021 has been the most successful year in total online ad spending , and 2022 is predicted to be even bigger. Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% The industry keeps growing, so are the new demands and requirements.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

InMobi

NOVEMBER 7, 2022

In our report on mobile game advertising in India, 2022 , we found that 98% gaming advertisers increased their spends on mobile game apps last year because they were so impressed by the results that advertising on gaming apps got them. Mobile game advertising when done right can achieve wonders – possibly even your highest score!

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Martech Series

SEPTEMBER 13, 2022

. “As an industry-wide effort to advance security through broader adoption of strong email authentication, BIMI gives brands a tangible benefit by giving them control of the logo associated with their messages, driving new impressions and a better experience for their customers.”

Entertainment 76

Entertainment Impressions MarTech Marketing 76

NewProgrammatic

MAY 10, 2022

As Buy Now Pay Later market continues its impressive growth in 2022, entering the BNPL industry advertising opportunities is a much-recommended practice for all companies. Bidding for BNPL industry traffic is something that should be present on every Digital Marketer’s agenda in 2022. Who are BNPL users? Growing user-base.

Marketing 52

Marketing Impressions Audience Advertising 52

Martech Series

NOVEMBER 23, 2022

VSBLTY Groupe Technologies Corp, a leading software provider of security and retail analytics technology, announced that the company has been named “Most Promising Data Analytics Solutions Provider 2022” by CIOReview magazine. These solutions help improve the guest experience and leave a lasting brand impression on customers.

Impressions 81

Impressions Retail Machine Learning Audience 81

Martech Series

NOVEMBER 1, 2022

-Effectv’s analysis of nearly 20 million impressions shows that over half of “frequent voter” households reached with streaming were incremental to traditional TV. Effectv’s research illuminates the value of streaming to reach those in “light news viewing” households, finding that streaming impressions were 1.7x

Advertising 88

Advertising Impressions Audience MarTech 88

Smart-Hub

DECEMBER 10, 2021

In a reported survey aggregating the current trends in advertising, this same question was posed to an audience, and 72 percent of respondents preferred a video ad over other forms of advertisement. According to a Harvard Business Review publication advertising content needs to engage and persuade its audience before converting.

Advertising 52

Advertising Video Ads Ad Server Communications 52

Monetize More

JUNE 22, 2022

Following are the best mobile ad networks for serving interstitial ads in 2022: 1. AdMob maximizes impression value for more ad revenue. Its interstitial ad technology platform optimizes ads depending on the app or site’s niche to retain and grow audience engagement. Meta Audience Network for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52

Monetize More

SEPTEMBER 22, 2022

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. billion impressions daily and work with over 1,000 clients worldwide.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. This has been well received by viewers, allowing our analysts to recognize a 170% year-over-year uplift in the consumption of these programs between Q1 2021 and Q1 2022.

Advertising 96

Advertising Manufacturing Impressions Audience 96

illumin

NOVEMBER 29, 2023

A great ad makes it easy to reach new audiences, increase engagement, and gain new customers. Topical subjects garner engagement This ad easily garners audience engagement with its subject matter and catchy visuals. By connecting with audiences through topical content, Skittles builds ongoing, meaningful engagement.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

Martech Series

FEBRUARY 14, 2023

Brands will engage effectively with an evolving audience through billboard ads in the Metaverse. Brands can now create a dual experience for audiences in the virtual and physical worlds through Lemma, doubling the overall impact. Maxamtech is a prominent player in the market, with a growing audience in gaming and virtual worlds.

Advertising 94

Advertising Audience Impressions MarTech 94

YieldBird

NOVEMBER 10, 2023

Black Friday 2022 boosted retailers, with shoppers eagerly hunting for deals. Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Yet, without a sound targeting framework, delivering excellent ad exposure, encompassing viewability, impressions, and clicks, becomes challenging.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

VideoWeek

MARCH 9, 2023

However Alex Hole, vice president and general manager of Samsung Electronics Europe, argues that Netflix and other SVOD services may want to take note of the cultural shifts which are driving audiences towards FAST, and move FAST up their own agendasTV. Kantar observed that streaming subscriptions across the UK fell by more than 2m in 2022.

Audience 116

Audience Electronics Impressions Advertising 116

Martech Series

FEBRUARY 17, 2023

With recessions still a risk across the western world and growth in US ad spend likely to decrease from 8% in 2022 to 3.7% Do more with less Of course it’s not as black-and-white as sticking to your guns and waiting for audiences to engage. But in fact, this is probably the worst thing brands can do right now.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers.

Advertising 107

Advertising Marketing Ad Exchange Retail 107

Digiday

DECEMBER 29, 2022

As 2022 is coming to an end, Digiday takes a look back on some of the strangest product launches and brand collaborations of the year. The stunts could help brands connect to a new audience, said Damian Areyan, vice president of lifestyle marketing and partnerships at the ad agency Team One. Old Spice x Arby’s.

Food 72

Food Impressions Media Agency 72

Monetize More

FEBRUARY 16, 2023

Ad exchanges are more transparent than ad networks since they enable advertisers to view the exact price at which publishers’ impressions are being sold. Under impressions, comes the video, display, mobile & in-app ad inventories. Here are the 25 best ad networks for publishers in 2022 : [link] How do Ad Networks work?

Ad Exchange 98

Ad Exchange Ad network Ad Inventory Impressions 98

MNTN

JANUARY 11, 2024

Connected TV in the News Brands Like Francesca’s & Care/of Are Betting on Connected TV in 2024 Modern Retail Apparel brand Francesca’s first started experimenting with Connected TV ads in late 2022. One year later, the brand’s campaigns had yielded 12 million impressions, reached 4.6 million households and delivered a 3.2

Shipping 98

Shipping Impressions Retail Audience 98

illumin

JANUARY 4, 2024

While e-commerce saw impressive growth, brick-and-mortar sales only grew by a measly 1.1%. million, planned to shop Black Friday sales in 2023, up from 69% in 2022. million, planned to shop Black Friday sales in 2023, up from 69% in 2022. Its boon represents a 22% increase from 2022. increase from 2022.

Retail 101

Retail Ad Tech Impressions Advertising 101

Martech Series

FEBRUARY 22, 2023

As of 2022, 92% of US households were reachable via programmatic CTV advertising , demonstrating the incredible reach that these platforms provide. Experiment with different ad formats to see what works best for you Different audiences will resonate with different types of ads.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90