MNTN

FEBRUARY 10, 2023

In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform). Despite the economic uncertainty during the last few months hanging like a cloud over marketers everywhere, one channel in particular seems to be weathering the storm.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

MNTN

MARCH 29, 2024

As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom! Prospecting was essential during this period to grow their retargeting pool ahead of the shopping season.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

InMobi

MARCH 18, 2022

After a muted 2021, the willingness to spend had increased a year later in 2022, with a significant rise observed amongst those who plan to spend between IDR 2m and IDR 3m this year. Brands must leverage deterministic audiences to drive immersive and personalized experiences at scale.

Retargeting 52

Retargeting Audience Marketing Advertising 52

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. At MNTN, you can target different audiences in different ways. Now, you can leave those concerns behind.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

Basis

JUNE 24, 2022

Its 2021 bounce-back was punctured by the Delta and Omicron variants, while its 2022 rejuvenation has been marred by record inflation caused by lingering supply chain issues and a surge in gasoline prices tied to Russia’s invasion of Ukraine. The Rise of Loyalty Programs. Sustainability Credentials Are Top of Consumers’ Minds.

Marketing 78

Marketing Retargeting Affiliates Finance 78

MNTN

JULY 21, 2022

Brands See Success With Both Prospecting and Retargeting Campaigns. Not only are they using CTV as an awareness channel to create demand, they’re also creating lower funnel campaigns (like retargeting).” – Tim Edmundson, Director of Content & Research at MNTN. Retargeting Campaigns on CTV.

Retargeting 52

Retargeting Marketing Real Estate CPA 52

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. TV advertising expenditure, attributed mainly to fewer car companies buying high-priced ads for the Big Game than in the previous year, 2022.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Digiday

FEBRUARY 6, 2023

These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending. from 2022, according to eMarketer. Marketers are increasingly drawn to connected TV because of its growing popularity among audiences and the channel’s performance capabilities. CTV ad spend in the U.S.

Retargeting 62

Retargeting Media Conversion Rate Retail 62

Basis

DECEMBER 5, 2022

Combined US medical and recreational marijuana sales are projected to top $33 billion in 2022, which represents a 32% increase year-over-year. billion in 2023—and that growth comes against the backdrop of a 2022 executive order that may have far-reaching consequences for the industry and its financing. 2) Lookalike audiences.

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Basis

DECEMBER 5, 2022

Combined US medical and recreational marijuana sales are projected to top $33 billion in 2022, which represents a 32% increase year-over-year. billion in 2023—and that growth comes against the backdrop of a 2022 executive order that may have far-reaching consequences for the industry and its financing. 2) Lookalike audiences.

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Martech Series

JUNE 30, 2022

Suzy, integrates quantitative and qualitative research tools, along with a high-quality, proprietary audience network in one connected research cloud. Tap into Suzy’s proprietary audience of screened and verified consumers. Create a feedback loop with audience retargeting and interview the same participants over and over.

Machine Learning 52

Machine Learning Retargeting Audience MarTech 52

Smart-Hub

OCTOBER 20, 2023

They include this channel in their marketing strategy because CTV allows for reaching solvent audiences with improved targeting solutions and delivers better campaign results than linear TV advertising. Thanks to a data-driven approach and real-time bidding, your ads are automatically served to the right audience.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Digiday

SEPTEMBER 20, 2022

An additional consideration in these conversations is seller-defined audiences, a targeting specification that arguably, places more power into the hands of publishers — those looking to brush up on the cohort-based targeting method led by IAB Tech Lab can do so here.

Cookies 66

Cookies Ad Tech Conversion Retail 66

Basis

NOVEMBER 18, 2022

Since the invention of the cookie in 1994, digital advertisers have grown dependent on third-party cookies for techniques like audience targeting, retargeting, geo-based retargeting, cross-device targeting and tracking, frequency capping, and attribution. Why should sourcing consumer data be any different? How does it work?

Machine Learning 80

Machine Learning Cookies Retargeting Audience 80

Basis

JANUARY 10, 2023

Undergraduate enrollment had declined for eight consecutive years even before the arrival of the pandemic, and that trend has continued on through 2022. In a 2022 survey , U.S. A 2022 poll found that only 49 percent of Americans think the economic benefits of a college education outweigh the costs. Enrollment Declines.

Education 83

Education Marketing Audience Cookies 83

Martech Series

SEPTEMBER 16, 2022

In 2021, there were more than 800 unicorn startups globally, the number has increased in 2022. It leveraged various marketing channels and mediums to engage their audience. The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

AdvertiseMint

MARCH 7, 2024

Facebook’s New Strategy for Streamlined Advertising (ODAX) In 2022, Facebook rolled out a new framework for ad campaigns called ODAX, or Outcome-Driven Ad Experiences. By creating compelling content that narrates your brand’s story or piques interest, these campaigns collect valuable data to create custom audiences.

Conversion 52

Conversion Impressions Retargeting Audience 52

Basis

NOVEMBER 14, 2022

Easily target and optimize your ads to reach the right audience. We’ve discussed how CTV advertising is a great way to connect with audiences where they’re watching video, and that there’s a lot of inventory to choose from. This means that marketers running CTV campaigns can use data to target audiences based on a variety of factors.

Advertising 87

Advertising Retargeting Finance Banner 87

Lemonads

AUGUST 18, 2020

As you can imagine, with their i mpressive massive scale, unique content consumption data, and world-class AI technology , they’ve helped and are helping thousands of advertisers and publishers reach their audiences with compelling native ads and in a “ brand-safe” environment ! All thanks to their brilliant algorithm !

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Adtaxi

JUNE 1, 2022

Email marketing is alive and well in 2022. Other challenges facing email marketing include finding the right delivery frequency for your target audience (it’s not the same for everyone) and strengthening customer interest and intent through quality content. contact us. Want to Run Successful Email Campaigns? Learn more.

Clickbait 87

Clickbait eCommerce Shipping Retargeting 87

Basis

OCTOBER 18, 2022

How will Economic Uncertainty Impact 2022 Holiday Shopping? These channels are always good ways of meeting this audience when and where they are, but even more so over the holidays. These audiences are not the typical cannabis customers, so competitors will be less likely to target them, allowing your brand to own the space.

Advertising 65

Advertising Retargeting Education Retail 65

Basis

JULY 14, 2023

But brick-and-mortar is still very much in the game—in fact, in 2022, in-store holiday spending rose above $1 trillion for the first time ever. These channels are always good ways of meeting this audience when and where they are, but even more so over the holidays.

Advertising 52

Advertising Shipping Retargeting Education 52

Basis

OCTOBER 14, 2022

Algorithmic and machine learning optimizations, which automatically improve campaigns by finding and optimizing audiences and placements that are most likely to convert. In digital advertising, timing is especially important when it comes to retargeting. All no-brainers, right? You probably know where I’m going with this one, right?

Retargeting 65

Retargeting Cookies Pop-Up Conversion 65

Basis

FEBRUARY 13, 2023

While some may be tempted to think it’s a coincidence (or even a sign that they’re meant to buy those new shoes), this is an example of ad retargeting at play. Retargeting: What Is It? marketers can re-engage them through retargeting advertising. How Do Retargeting Ads Work? How Can Marketers Use Retargeting Effectively?

Retargeting 72

Retargeting Brand Awareness Audience Conversion 72

Digital Remedy

NOVEMBER 1, 2022

According to RIS news , annual holiday retail sales will increase between 4% and 6% during the 2022 holiday season, with sales projected to total between $1.45t and $1.47t. Equipped with research on 2022 holiday shopping trends and insights, you can beat economic challenges this season and optimize your holiday media buying strategy.

Shipping 52

Shipping Brand Awareness Retargeting Retail 52

MNTN

NOVEMBER 14, 2023

There is no time to waste marketing to this valuable pool of customers — Q5 is the perfect opportunity to reach this new audience, especially since many gift cards go unspent. As we’ve seen from our first party research , those who maintain an evergreen campaign of both prospecting and retargeting see the fastest path to profitable spend.

Audience 52

Audience Shipping Retargeting Advertising 52

PrograMetrix

AUGUST 3, 2022

ad spending is on pace to increase by over 13% year over year in 2022, but U.S. But while some brands may go silent, other brands see a pathway to make more of an impression on their target audience. Coca-Cola increased its consumer facing marketing investments by 5% in the second quarter of 2022. Convert Customers at All Costs.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Basis

SEPTEMBER 12, 2023

A 2022 poll found that only 49 percent of Americans think the economic benefits of a college education outweigh the costs. Virtual events are a great way to show key audiences that your higher education brand knows how to do digital. First-party data also presents a big opportunity for higher education advertising.

Education 68

Education Marketing Audience Retargeting 68

Lemonads

NOVEMBER 3, 2020

This is because, as you might know, push Advertising delivers ads to users’ desktop or mobile devices by offering a non-intrusive, user-friendly, and highly engaging way - resembling usual push notifications - for advertisers to reconnect and expand their audiences. Retargeting users. Anti-fraud systems. User-friendly reporting system.

Native Advertising 52

Native Advertising Advertising Banner Affiliates 52

Martech Series

JANUARY 25, 2023

Once one has nailed the demographics of the audience they want in their area, Mailbox Power will build them a list of the exact audience for only 10¢ per qualified lead. They have opened signups for Funnel Hacking Live 2022, with plans to exceed 17,000 attendees to date at their annual events. Pay only for qualified leads.

Marketing 94

Marketing Pop-Up Non-Profit Retargeting 94

Martech

JUNE 8, 2022

Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution. Probabilistic/inferred: A small truth-set of data used to build audiences with a probability of being accurate. Get acquainted with clean rooms.

Audience 106

Audience Cookies Retargeting Marketing 106

Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. Behavioral targeting and retargeting to show personalized ads. Audience activation via DMPs to create audiences and run the cookie syncing process.

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Martech

APRIL 20, 2023

RMN revenue in 2022 was estimated at $37.5 At The Home Depot, a supplier approached the retailer about retargeting customers on social media. Retail media networks (RMNs) are a rapidly growing channel for advertisers. billion by the IAB in their Internet Advertising Revenue Report. This was back in 2018.

Retail 101

Retail Retargeting Ad Inventory Media 101

Martech Series

FEBRUARY 5, 2023

Once one has nailed the demographics of the audience they want in their area, Mailbox Power will build them a list of the exact audience for only 10¢ per qualified lead. They have opened signups for Funnel Hacking Live 2022, with plans to exceed 17,000 attendees to date at their annual events. Pay only for qualified leads.

Marketing 80

Marketing Pop-Up Non-Profit Retargeting 80

Digital Remedy

JANUARY 11, 2023

In April 2022, Netflix executives announced what they had in store for the OTT provider’s near future: new, low-priced ad-supported tiers. But sooner came faster than expected, with Netflix officially rolling out its new business model in partnership with Microsoft in November 2022. Netflix Announces Its Plan to Win Advertisers.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

MNTN

JULY 21, 2022

Douglas’ suggestion about advertiser interest is already coming to fruition—after years of being kept away from Netflix’s sizable and diverse audience, many advertisers are eager to see what this new ad platform could offer. Not to mention that retargeting via paid social can be used to bolster CTV advertising campaigns.

Entertainment 98

Entertainment Retargeting Finance Advertising 98

Basis

NOVEMBER 2, 2022

Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense. CTV advertising refers to placing ads for audiences to view specifically on CTV devices.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81