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OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. Video as spend has already crossed over $50 billion as of 2022 and this will only go up. Why not cash in on the trend by adding video ads to your ad stack in 2022? Pre-Roll Video Bumper Ads.

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MAY 10, 2022

In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. More Ad Revenue. Spam-free ads.

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NOVEMBER 24, 2022

mobile interstitial ad sizes) have been proven to be better at capturing the user’s attention and paying the best CPM rates, but publishers should be careful with intrusive ad formats in 2022 on both mobile and desktop versions of their sites. Unaffected by ad blockers. Maximize Revenue with Mobile Video Ads.

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JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

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AUGUST 18, 2022

This post was most recently updated on August 25th, 2022 Using ad placements that maximize your ad revenue without crushing the overall user experience is considered the holy grail for many publishers. The many variables with Ad Placements. Header bidding. Heat and Click Maps.

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Automatad Inc.

MARCH 8, 2022

IAB Tech Lab released its seller-defined audiences specifications that theoretically explains how publishers can monetize their first-party data on the open web. As third-party cookies become obsolete, anonymized IDs (tokenization) and monetization of first-party data are expected to trend in 2022. Last Week’s Highlights.

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Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. They negotiate all the terms with buyers, including audience targets and cost per impression. These networks do the work for you.

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Automatad Inc.

FEBRUARY 9, 2023

While announcing Q1 2022 earnings , Mark Zuckerberg, CEO of Meta, highlighted that videos account for 50% of total time spent on Facebook, and Reels have become the fastest-growing content format on both Facebook and Instagram. Publishers can also explore alternative ways to reach and monetize their audience.

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DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. I’m sure you must have heard about the Display Luma.

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Brid.tv

SEPTEMBER 5, 2022

Things to Look for in a Professional Video Streaming Platform Engagement Features Content Safety Global Content Delivery Lag-Free Streaming Monetization Options Performance Tracking Branding and Customization Options Cost Top 12 Video Streaming Platforms in 2022 (Free & Paid) 1. Brid.TV (Paid) 2. YouTube (Free) 3. Vimeo (Paid) 4.

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Clearcode

APRIL 26, 2022

Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022. A publisher can be defined as any company that produces content that attracts an audience.

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Brid.tv

SEPTEMBER 26, 2022

hide ] What Is a Display Ad Network? What to Look for in a Display Ad Network? Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Display ad networks make display advertising possible. What to Look for in a Display Ad Network?

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Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal.

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JUNE 17, 2022

What are the best alternatives to third party cookies in 2022? PubGuru Header Bidding. Pubguru Header Bidding utilizes the biggest ID systems in-market. Since Q4 of 2021, Google’s new functionality enables publishers to share PPIDs with DSPs via Google Ad Manager. Distributed ID Systems. First party data.

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Brid.tv

NOVEMBER 8, 2022

The end user sees the ad on the publisher’s website or video player. The most common auctioning method used in programmatic video advertising is video header bidding , which allows demand sources to place bids at the same time. Monetize your video ad inventory with a reliable video ad provider.

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