Digital Turbine

JULY 28, 2022

Having established its presence in India 70 years ago, Johnson & Johnson (J&J) has always maintained a strong level of brand trust among Indian consumers across a wide range of product segments. However, in 2019, random tests conducted by a state drug authority stirred controversy around its baby shampoo brand, Johnson’s Baby.

Education 40

Education Click Through Rate Pharmaceuticals Banner 40

Martech

MARCH 6, 2023

It can also be streamed through smart TVs, Blu-ray players and game consoles like PlayStation and Xbox (there were 1 billion in 2019 ). Step 1: Understand your target audience CTV advertising lets you connect with almost any segment and helps you broaden your reach. Consequently, ad placement/timing affects audience retention.

Viewability 75

Viewability Conversion Rate Impressions Conversion 75

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. billion monthly active users in Q4, 2021, up from 381 million in 2019.

Advertising 102

Advertising Cookies Audience Machine Learning 102

Adtelligent

JULY 19, 2022

Considering that people are searching for everything via search engines, there is a potential for big audiences. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Display advertising. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech

MAY 18, 2022

YouTube focuses on simple engagement metrics like watch time, audience retention, and demographics. This means that for YouTube video ads, you need to tailor content that: Keeps the audience engaged throughout the video. Keeps the audience coming back to your account for more content. Unique metrics to keep in mind.

Advertising 93

Advertising Video Ads CPM Viewability 93

InMobi

DECEMBER 21, 2020

Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness. In Q4 2018 and Q1 2019, video ad spending in the U.S. that had interactive end cards went from 10% in 2018 to 60% in 2019. between 2017 and 2018.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Martech

OCTOBER 13, 2023

“Programmatic DOOH isn’t just good for building awareness, but it’s also very good in meeting campaign performance objectives,” said JC Conti, VIOOH’s CEO. Now, these big screens in city centers are not just used for brand awareness, but they can be used to drive response.” A campaign in the U.K.

Demand Side Platform 116

Demand Side Platform Retail Media Retargeting 116

Digiday

SEPTEMBER 14, 2022

Truly, a direct-to-consumer skincare brand created in 2019, has invested in TikTok to increase brand awareness among its target consumers, Gen Z and millennials, who are spending more and more time on the app. The platform can back that up: most of its users are ages 18 to 34, according to TikTok. “We

Brand Awareness 55

Brand Awareness Media Marketing Audience 55

Digiday

MAY 30, 2022

Holidays have long been an economic engine for brands to take part in cultural moments as a means to boost brand awareness. Those are real, authentic moments that have real feelings behind them,” said David Tann, founder and CEO of Atlanta-based creative consultancy and brand agency. By the numbers. Quote of the week.

Marketing 62

Marketing Brand Awareness Agency Retail 62

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. In-game advertising has existed for decades but very few marketers realize its potential or the value it can bring both brands and consumers.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. In-game advertising has existed for decades but very few marketers realize its potential or the value it can bring both brands and consumers.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Digiday

JANUARY 3, 2023

billion in 2019 to $815.4 For others, efforts drove back up the funnel, increasing investments in things digital tv for brand awareness. While the pandemic did devastate many, those in the digital advertising space stood to see major dividends as online shopping took off for the last two years.

Advertising 62

Advertising Marketing Impressions Brand Awareness 62

Lemonads

JUNE 12, 2020

Choose your targeting based on Facebook’s options , including interests and brands, life events, age and gender, specific location, specific language, or lookalike audiences. Let’s start to take a look at your funnel , from awareness to consideration to transaction. Traffic , Conversions, or Brand awareness ?

Audience 52

Audience Brand Awareness CPC Conversion 52

AdvertiseMint

JULY 4, 2023

Besides, approximately 800 million users have joined the platform since 2019, more than the monthly users that Instagram gained in any quarter of that year. However, she quickly became a star in 2019 by posting dance videos to popular songs on social media. Young people on TikTok are good at connecting with their audience.

Marketing 52

Marketing Fashion Media Brand Awareness 52

Ad Beat

NOVEMBER 20, 2019

These aforementioned statistics about video advertising prove that you can have the best content in the world, and still have trouble engaging with your target audience, simply because they can easily access the exact same information through their preferred medium in 2019: video. 39% of people cited explainer videos. .

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. These solutions have been defining the world of online advertising for years now.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

InMobi

SEPTEMBER 30, 2019

These kinds of apps had mass appeal, and could conceivably be downloaded and used by at least half of the smartphone-owning audience in a more mature market like the U.S. Today, the kinds of apps coming to market have more niche audiences. According to InMobi’s 2019 Mobile Programmatic Advertising Trends report , U.S.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Digiday

JANUARY 17, 2023

Marketers behind health food brands like Caulipower, Deux and Future Farm are working to be part of consumers’ push to eat healthier this year. That’s why they’re leaning into out-of-home and digital efforts to stay top of mind and boost brand awareness while the New Year’s resolutions are still fresh.

Food 58

Food Marketing Conversion Retail 58

SpotX

MAY 24, 2021

The audience tends to skew young, with many viewers between the ages of 18 to 35, and mid-income earners dominate. OTT’s premium content, full-funnel marketing effectiveness, and brand-safe environment have drawn in advertisers eager to unleash the potential of this high-impact channel and engage hard-to-reach audiences.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Time spent listening to podcasts has been slowly increasing since 2019 and will continue to increase through 2023.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

InMobi

JULY 15, 2019

Instead, marketing teams are much better off having brand and performance marketing work in tandem with one another to drive overall business goals. How Does Your Target Audience Actually Buy Today? After all, it’s much easier for a marketer to justify performance ad spending over just brand awareness spending.

Marketing 52

Marketing AutoMobile Brand Awareness Manufacturing 52

Digiday

JUNE 15, 2022

Apple’s Mail Privacy Protection setting has made open rates unreliable but some publishers are using audience surveys to convince advertisers that their campaigns are worth the investment. Advertisers focused on brand awareness campaigns are starting to shift their timelines a bit too. “We

Media 62

Media Brand Lift Click Through Rate Brand Awareness 62

Digiday

MARCH 1, 2023

To improve brand awareness in the U.S., While some publishers are choosing to tap American leadership or establish NYC-based headquarters to make their presences known, others are investing further in the audiences they’ve convened thus far in the U.S. This represents about 32% of The Independent’s total global audience — or 67.6

Media 57

Media Pharmaceuticals Audience Agency 57

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. Successful campaigns use it to glean actionable data and send audiences the most relevant ads.

First-Party Cookies 108

First-Party Cookies Cookies Impressions Ad Exchange 108

Digiday

JULY 10, 2022

“Look at a company like Salesforce, that’s a B2B brand, but yet it’s a brand that has made significant brand awareness efforts with everybody,” he said. billion in gross merchandise value (GMV) in 2019 to $11.19 They include: Over the last three years, Prime Day sales increased from $7.16

Media 55

Media Agency Ad Tech Brand Awareness 55

Ad Beat

SEPTEMBER 25, 2019

billion in 2018 (Q1 2019: $454.1 According to Rascoff —something that he also repeatedly told the company’s investors—Zillow, despite being the “largest web and mobile player in their category” had little to no brand awareness. “88 In 2014, Zillow bought Trulia, a long-time competitor, for $3.5 2016: “Home”.

Real Estate 52

Real Estate Brand Awareness Impressions Non-Profit 52

Lemonads

AUGUST 12, 2021

Facebook ads are paid content from businesses that are written in their voice and help reach the people in their target audience who have a Facebook account. With Facebook, you can reach your target audience in the 3 different stages of consumer acquisition: Awareness, Consideration, and Conversion. Facebook ads formats?

Impressions 52

Impressions Affiliates Conversion Brand Awareness 52

Lemonads

MAY 11, 2020

Despite the fact that the social media giant has been involved in controversial headliners during the last two years, the number of global users saw an 8% increase by the end of December 2019. Work on the Call-to-Action The final piece of the puzzle, a CTA tells your audience what to do after engaging with your ad.

Affiliates 52

Affiliates Conversion Conversion Rate Audience 52

Digiday

DECEMBER 5, 2022

The last time extended payment windows caused a kerfuffle followed word in 2019 that General Mills had requested 120-day payment windows. Two, for us to really tailor the content to the audience in the room to meet their needs and have wholesome discussions about what they’re facing around largely, the future of work and skill.

Agency 36

Agency Marketing Brand Awareness Video Ads 36

Karola Karlson

JULY 19, 2021

If you’re advertising to millennials and even younger audiences, check out what Snickers is doing with their ads. 2019 update! If the 162 ad creatives showcased in this guide are not enough for you or you want to see more ads from a specific brand, you can easily do it. As of July 2019, they have closed it down.

eCommerce 52

eCommerce Retargeting Video Ads Advertising 52

Single Grain

JUNE 25, 2019

Although it’s important to inform your visitors about your products, showing them off from different angles isn’t enough to increase brand awareness and encourage Instagrammers to follow your brand. The post The Power of Social Shopping on Instagram (and How to Sell More in 2019) appeared first on Single Grain.

Banner 80

Banner Media Education Brand Awareness 80

Ad Beat

SEPTEMBER 4, 2019

Considering that video content will command 80% of all web traffic in 2019 , Vimeo, despite being a smaller, more niche platform, caters to the unique needs of creators (including brands). Instead, they’re more focused on introducing a profitable business model that works only for a specific, community-driven audience group.

Advertising 52

Advertising Video Ads Pop-Up Ad network 52

Single Grain

JUNE 13, 2019

Pinterest is a huge opportunity for businesses who want to establish brand awareness and sell more, and this is true whether you’re using organic campaigns, PPC campaigns, or a mixture of both. It isn’t always a great fit for every business, but it’s a huge asset to the businesses who are able to connect with their audience there.

Advertising 96

Advertising Banner Audience SEO 96

Karola Karlson

JANUARY 6, 2021

Include your logo in the ad image – It will help to create higher brand awareness at no extra cost. Key takeaways: Use symbols in your ad design – Including positive symbols such as a growth curve in your ad design will make your audience remember you with positive emotions. 10: Facebook Audience Network.

eCommerce 52

eCommerce Click Through Rate Advertising Audience 52

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Attention and brand trust are two things that marketers always incorporate in their marketing plans – and video is an efficient way to that happen. In fact, 87% of people said that they would like to see more video from brands.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

NOVEMBER 22, 2019

On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you'll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: How will removing likes on Instagram impact audience engagement and brand loyalty? users soon.

Media 141

Media Marketing Brand Awareness Ad network 141

Single Grain

DECEMBER 18, 2019

As Statista shows, this year alone has seen no growth: A study of 200 marketers spending $100K on Facebook during October 2019 shows that: CPMs on Facebook have grown 90% YoY for marketers, and that number only continues to grow. That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122