Adweek

DECEMBER 21, 2022

Back in person for the first time since its inaugural summit in 2019, Adweek's NexTech conference was held earlier this month. Topics like audience targeting, alternative identifiers and retail media were discussed in depth, giving virtual and in-person attendees valuable insights.

Marketing 221

Marketing Retail Audience Media 221

InMobi

DECEMBER 11, 2018

Is 2019 the year that ad supported OTT video viewers reach a critical mass, or will the number of people who watched ad supported OTT remain low? We are confident that content on streaming services will become bigger than ever before in 2019, and that the dominance of traditional television on the largest screen in the house is declining.

Audience 52

Audience Advertising Media Marketing 52

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., As a result, Beeswax customers will have full access to programmatically acquire inventory and extend audiences to new CTV audiences at scale across the Americas in one streamlined workflow.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

Adweek

JUNE 29, 2022

The streaming platform introduced Marquee in October 2019 and made it more widely available last March, but, until Wednesday, it could only be used to target audiences in.

Marketing 237

Marketing Audience 237

Martech Series

JUNE 28, 2022

Next Coast Ventures leads the Series A round, bringing total capital raised by Audience to $12.8M. Audience , a robot-powered outbound marketing platform, announced the closing of $10 million in Series A funding led by Next Coast Ventures. million since its founding in 2019. I am blown away by the results from using Audience.

Audience 91

Audience Real Estate Marketing ROI 91

illumin

FEBRUARY 25, 2019

Here are some AI trends we think we will see for 2019: More Advanced Data Processing. The result is a smarter, faster, more efficient way to connect with audiences. The post AI Advancements for 2019 appeared first on AcuityAds Inc. As humans, we are unable to process massive amounts of data quickly. Attention-grabbing AI.

Machine Learning 53

Machine Learning Conversion Education Audience 53

Martech Series

JULY 20, 2022

“Joining Informa is an opportunity to more fully realize Industry Dive’s mission to reach the vast specialist audience in all its breadth and depth,” said Industry Dive CEO and Co-Founder Sean Griffey. “Like Informa, Industry Dive champions the specialist,” said Informa Group Chief Executive, Stephen A. .

Audience 89

Audience MarTech Marketing Conversion 89

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. We are excited to debut immersiion to the market.

Audience 90

Audience Advertising Rich Media Entertainment 90

MNTN

DECEMBER 19, 2022

Consider the following specialized audience segments to target in your next Connected TV (CTV) advertising campaign—all available via MNTN’s partnership with Oracle Data Cloud: Approach: Fashion Lovers. Audience provider: OnAudience. Audience provider: Sharethis. Audience provider: MRI. Audience provider: AnalyticsIQ.

Audience 52

Audience Fashion Retail eCommerce 52

InMobi

DECEMBER 20, 2018

While machine learning systems have been all the rage already in 2018, we believe machine learning algorithms will become an even bigger trend with mobile in-app advertiser campaigns in 2019. Note: This is the fifth post in our series on top trends for 2019. We see the limitless potential for machine learning in digital advertising.

Machine Learning 52

Machine Learning Advertising Header Bidding Audience 52

More About Advertising

MAY 16, 2019

Commercial radio in the UK has reported its highest ever audience of 36.1 million listeners according to new figures for Q1 2019 published by RAJAR, the body responsible for measuring radio audiences in the UK. There are now 1.7m

Audience 63

Audience Finance Media Advertising 63

AdGlow

JUNE 14, 2019

The Financial Times called 2019 ‘a pinnacle moment for women’s football’, and rightly so. With increasingly large sponsorship deals, bigger audiences, more media attention and higher commercial backing, women's football is on the path to become as successful as its male counterpart.

Media 52

Media Conversion Audience Marketing 52

AdGlow

JUNE 14, 2019

The Financial Times called 2019 ‘a pinnacle moment for women’s football’, and rightly so. With increasingly large sponsorship deals, bigger audiences, more media attention and higher commercial backing, women's football is on the path to become as successful as its male counterpart.

Media 52

Media Conversion Audience Marketing 52

Digiday

JANUARY 19, 2023

Instead, they’re doing it in search of new audiences. It’s critical to get the tone right so we often test global creative on TikTok with our LADnation research panel, to ensure the messages are as effective as possible with our audience,” said Rebecca Tyrell, TikTok lead at LADbible Group.

Audience 83

Audience Pop-Up Entertainment Conversion 83

Martech

OCTOBER 20, 2021

That’s an audience which is going to generate, in aggregate, a huge volume of data, but it’s data that requires a myriad of different responses. Discovery Plus leverages an instance of CDP and marketing automation platform Blueshift to manage and market to their strikingly diverse audience. Learn more here.

Audience 92

Audience Marketing Pop-Up MarTech 92

Admixer

SEPTEMBER 6, 2019

Specifically, advertisers could go beyond standard demographic segmentation, like “female 25-34”, and use more sophisticated approaches to determine target audiences. What defines audience groups in 2019 […].

Audience 52

Audience Advertising 52

InMobi

DECEMBER 17, 2018

Of all of the mobile data monetization trends likely to take off in 2019, none will be as transformative to every business function as the growing value of all data collected. Brands: if you don’t take a smarter approach to data usage and data management, then your advertising campaigns are going to fall flat in 2019.

Advertising 52

Advertising Header Bidding GDPR Machine Learning 52

illumin

NOVEMBER 26, 2018

It is unclear as to why every advertiser isn’t using Viewability as a core KPI to ensure that the audience is at least offered an opportunity to see their video ads. The post What’s Next Beyond Viewability in 2019? Hint: We All Compete For It. appeared first on AcuityAds Inc.

Viewability 53

Viewability Video Ads Impressions Advertising 53

Martech

FEBRUARY 16, 2024

The report, “The Global Black Audience,” from Nielsen, calls this group Black Americans and not African Americans because it includes a growing number of immigrants and their children. The challenge is making campaigns that are more nuanced and aware of cultural differences when targeting this audience. Where they’re from.

Audience 103

Audience MarTech Media Marketing 103

Martech

AUGUST 7, 2023

Our 2020 survey, which asked about replacements in 2019 — i.e. pre-pandemic — shows a much greater frequency of replacement across all major categories. To take just two examples: 41% of respondents reported replacing their CMS in 2019 (as seen in the 2020 survey), a number that has steadily dwindled to just 11% in the new survey.

MarTech 87

MarTech Marketing Audience 87

Digiday

MAY 24, 2023

Though it has historically attracted only a small portion of video ad dollars committed to television platforms, cinema ad firm Screenvision pitched media buyers and marketers at its upfront presentation Tuesday night with the notion that it delivers a far more attentive audience than any other video or digital alternative out there.

Video Ads 63

Video Ads Media Audience Marketing 63

MNTN

JUNE 9, 2023

To keep the audience they’re hemorrhaging, cable is looking to its successor for answers. CTV Means Choices for Viewers and Advertisers Alike For a while there, advertisers buying on linear TV seemed not to notice how rapidly TV’s audience was shifting. Comcast reported losing an average of 6,800 subscribers a day in Q1.

Audience 119

Audience Entertainment Advertising Marketing 119

Martech

APRIL 6, 2022

For marketers, this is a loss of opportunity as audiences are spread ever thinner, while finding it harder to identify content they want to engage with. The number of unique program titles increased 20%, from 646,000 to 817,000, between December 2019 and February of this year. This comes even as there are more choices than ever.

Audience 89

Audience MarTech Marketing 89

Digiday

OCTOBER 30, 2023

National Geographic was the first brand account to surpass 100 million followers on Instagram in the beginning of 2019. But maintaining that status has not necessarily been a steady ride thanks to the rapidly changing social media landscape.

Media 73

Media Audience Marketing 73

Martech

NOVEMBER 15, 2022

Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The insights make it possible for brands to find the right audiences in the Audience Network. Dig deeper: MiQ announces post-cookie programmatic package.

ROI 76

ROI Entertainment Cookies Audience 76

Martech Series

DECEMBER 28, 2022

For a specific niche with a small target audience, such ads are usually not recommended. Do you want to know what interests your audience and what’s next in store? One of the best things about native advertising is that advertisers can place their content in an environment where the target audience will see it.

Native Advertising 125

Native Advertising Marketing Banner Audience 125

Martech Series

SEPTEMBER 15, 2022

“As we analyzed this year’s data, the two core themes that stood out are agility and optimization – as marketers and event planners continue to evaluate their strategies and budgets for 2022 and beyond, they’re seeking ways to keep audiences highly engaged through meaningful experiences and formats.”.

Communications 75

Communications MarTech Audience Marketing 75

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

illumin

OCTOBER 4, 2023

In April of 2019, eMarketer released a forecast for programmatic social. They’ve made it relatively easy to target audiences at scale in an in-app environment.” Additionally, in 2019, 56.3% Since then, they have had to increase their estimates in subsequent reports. Social networks prove to be the major exception.

Media 52

Media Geo targeting Display Advertising Audience 52

Ad Monsters

MAY 14, 2024

Like the gaming community, the Blitz audience is highly diverse, and success means breaking free of stereotypes. Everybody games and gamers are highly diverse, which is why Blitz has spent a lot of time and energy developing and speaking directly to the diversity within our audience. That’s a growth of 314% from 2000 to 2019.

Ad Tech 73

Ad Tech Audience Agency Advertising 73

Martech Series

MARCH 2, 2023

This is the sixth time Vimeo has been named to Fast Company’s list in the last 10 years, having previously been recognized as one of the World’s Most Innovative Companies in 2013, 2015, 2019, 2020, and 2022. “It

MarTech 78

MarTech Audience Marketing 78

Ad Monsters

FEBRUARY 20, 2024

The wait-and-see approach has been popular ever since Google first announced Chrome would cease to support third-party cookies back in 2019. They have been actively exploring ways to use their first-party data to create audience segments for targeting, measurement, and attribution.

Cookies 72

Cookies First-Party Cookies Ad Server Audience 72

Martech Series

DECEMBER 14, 2022

This prestigious ranking evaluates revenue percentage growth from 2019 to 2021 and identifies San Antonio’s fastest-growing private companies. Stirista has continued to expand its footprint in the CTV market, providing hyper-targeted solutions to reach niche audiences across American households.

Audience 90

Audience MarTech Marketing 90

VideoWeek

OCTOBER 11, 2022

The move marks a significant step for the streaming giant in opening up to outside measurement – BARB says it is the first industry-owned audience currency in the world which Netflix has joined. “We took a big step forward last year when we started reporting audiences to streaming services. .”

Viewability 111

Viewability Audience Conversion Advertising 111

illumin

JANUARY 12, 2024

In 2019 , 56.3% The thoughts and opinions of audience members are highly affected by the order in which they receive communications and the forms of messaging they receive. Social media is about communicating with target audiences on their own turf, and that means fully understanding their interests and how they’re looking to engage.

Demand Side Platform 105

Demand Side Platform Ad Space Display Advertising Ad Inventory 105

Martech

SEPTEMBER 22, 2022

Attendance is estimated at 40,000 , a sharp decline on the 171,000 reported in 2019. In 2019, at Salesforce Connections, the CRM giant announced the launch of a CDP within the Salesforce 360 customer platform with Customer 360, its comprehensive product suite. Star guests range from Magic Johnson and Bono to the Red Hot Chili Peppers.

MarTech 91

MarTech Audience Marketing 91

Martech

APRIL 3, 2024

billion monthly active users (MAU) in February 2024, up from 430 million in 2019. The more you know your audience, the better you will do — a real plus for B2B marketers. “We We have some companies where the audience is specifically engineers and we’ve had success with that,” she told MarTech. “If Meta had 3.19 in January.

Audience 80

Audience MarTech Video Ads Media 80