Digiday

OCTOBER 26, 2022

Wang, a 28-year-old singer and member of the popular K-pop group Got7, is the latest artist to join the star-studded line-up at Worlds. The involvement of a K-pop star at Worlds also shows that Riot is looking to expand its music footprint beyond North America. The opening ceremony for Worlds will take place on Saturday, Nov.

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Digiday

JANUARY 15, 2023

So it’s no surprise that in the wake of Elon Musk’s takeover, there have already been a number of platforms that have popped up and either promoted themselves or had their names thrown in the ring as potential Twitter alternatives. Founded: October 2019. HQ: Germany. What is it? Hive Social is a microblogging site.

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Digiday

JANUARY 31, 2023

Shoppers increasingly want to reach Black men and women all year long and marketers have shifted their focus, including to keep up with Gen Z, which is more diverse than previous generations. According to Pew Research in 2019, one in every four Gen Zers are Hispanic in comparison to just 12% of Gen Xers in 1987.

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Digiday

APRIL 3, 2023

Not only are our ticket sales up 25%, but so are sponsorship fees, and this is not over last year, this is up over 2019 prices,” said Abramo. They have to be really thoughtful about what products they’re putting in front of their consumers, and how that intent shows up in real life.

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Karola Karlson

JANUARY 10, 2024

Coming up are my top five predictions on how marketing will change – or continue shifting – in 2024 , from macro-level changes to specific topics close to my heart. In 2024, marketers will keep shifting their efforts towards brand marketing instead of digital performance ads that have become up to 10x more expensive than back in 2020.

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Digiday

OCTOBER 25, 2022

And with digital displays popping up in more strategic locations across the country, marketers will have to diversify their plans to come up with a compelling strategy that incorporates both digital OOH and non-digital OOH displays. But spending in Q4 2021 was up 37.4% year over year, including a 49.6%

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Automatad Inc.

JANUARY 24, 2022

The ad spending for the full calendar year has risen by 18% from 2020, and 9% from 2019. . increase from December 2019), a closer analysis shows that this expansion is quite uneven amongst various ad categories. This includes an audience extension project focused on driving subscriptions. December 2020 was only 1.4%. .

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Brid.tv

NOVEMBER 15, 2022

Between April 2019 and 2020 , the industry has grown by a whopping 99% ! If you’re a well-established brand looking for a way to take your events online , you undoubtedly value quality and want to provide the best possible user experience for your audience. Best Video Camera for Intermediate Broadcasters.

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illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. million video game users in the United States alone, representing a sizable untapped audience for most brands.

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illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. million video game users in the United States alone, representing a sizable untapped audience for most brands.

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Banner Flow

DECEMBER 7, 2020

For instance, cybersecurity company Akamai has reported a staggering increase in global internet traffic of up to 30 per cent. The adex benchmark 2019 report showed that social media ad spend was higher than €1bn in four markets and €100m in a further 14 – with the increases in users, this growth is set to rise.

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Basis

FEBRUARY 20, 2023

Where once the only control we had over audio was changing the radio station or popping in a new tape or CD (or LP), digital audio now gives us seemingly endless choices right at our fingertips. This share will continue to inch up on the back of strong gains during the pandemic, increasing to 65.5% million) and 2019 (38.7

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VideoWeek

FEBRUARY 23, 2024

It will also focus more on distributing content and reaching audiences through its social channels. Vice is also in “advanced discussions” to sell Refinery29, the female-focused media company it bought for $400 million back in 2019. Walmart Ramps Up Ads Business with $2.3 Read more on VideoWeek. per share in cash.

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Digiday

JANUARY 24, 2023

And the same situation may be bubbling up in streaming’s ad market. Advertisers are following audiences from traditional TV to streaming, but when they get there, they’re finding there aren’t enough ad slots to go around. Size has always mattered in the advertising business. Meanwhile, Warner Bros.

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Banner Flow

DECEMBER 7, 2020

For instance, cybersecurity company Akamai has reported a staggering increase in global internet traffic of up to 30 per cent. The adex benchmark 2019 report showed that social media ad spend was higher than €1bn in four markets and €100m in a further 14 – with the increases in users, this growth is set to rise.

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Media Advertising Pop-Up Clickbait 52

SODP

FEBRUARY 12, 2020

The bids are handled in real-time, and you can decide what to bid on and how much you want to go up to. We don’t have the figures for last year, but the early estimates indicate this percentage has gone up! billion on programmatic marketing in 2019 alone. Zero in on your target audience. Zero in on your target audience.

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Digiday

JUNE 21, 2022

In addition to Epic — the film-and-TV studio Vox Media acquired in 2019 that specializes in scripted movies and TV shows — there’s the scripted team from New York Magazine, a team focused on narrative documentary and nonfiction programming and a team concentrated on unscripted lifestyle programming. She’s a podcaster. It’s not a token thing.

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Digiday

JUNE 29, 2022

Cost-per-click pricing tends to pay publishers less, but it gives them the chance to get paid while testing trends and new products with their audience. The retailer pays the publisher a fixed amount of money upfront, whether or not the publisher ends up driving sales.

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VideoWeek

MAY 5, 2023

The business reported audience share growth across its TV channels in Germany and France, but despite this TV ad revenues fell by over 16 percent, down from €653 million in Q1 last year to €545 million this year. Snapchat says First Story could reach up to 50 million users in the US daily. percent overall. Read more on VideoWeek.

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Lemonads

JANUARY 17, 2022

In the digital marketing context, an affiliate is an independent advertising specialist that focuses on helping multiple brands connect with their target audiences. These specialists can connect with their audiences and deliver marketing messages more effectively because the content isn’t coming directly from advertisers.

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InMobi

APRIL 24, 2020

And, in 2019, Asia Pacific accounted for 40% of the market, followed by 26% in North America. That means, you know, millions (of downloads) and, you know, hundreds and thousands of, of daily active users, which make up for, you know, significant amount of audience for them, right? Hitting that number one spot, it's massive.

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VideoWeek

OCTOBER 14, 2022

The streamer is signed up to BARB’s measurement service in the UK, as VideoWeek reported. “To help advertisers reach the right audience – and ensure our ads are more relevant for consumers – we’ll offer broad targeting capabilities by country and genre (e.g. action, drama, romance, sci-fi),” said Peters.

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Ad Beat

SEPTEMBER 4, 2019

Considering that video content will command 80% of all web traffic in 2019 , Vimeo, despite being a smaller, more niche platform, caters to the unique needs of creators (including brands). A few seconds in, a bunch of pop-ups begin infiltrating the screen and make it difficult for the viewers to follow the subtitles.

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VideoWeek

NOVEMBER 11, 2022

GroupM says non-clients are also welcome to sign up to the coalition. Extremely messed up! North America general manager Sandie Hawkins is being moved to head up TikTok Shop in the US, signalling a strategic shift towards e-commerce, which has proved lucrative for the company in China. Subs were also up 31 percent to hit 1.23

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Martech

MARCH 19, 2024

The TOFU content strategy worked for us in 2019, but not now, when our goal is to become and remain the industry’s best. This approach helped increase conversions on our blog from a dozen organic leads with zero conversions to 170+ leads and up to 10 deals monthly. If it’s right up your alley, ask for their contacts.

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Digiday

JUNE 8, 2022

But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up. Publicis acquired Epsilon, which has more than 8,000 employees in over 40 offices worldwide, in 2019. Who should use it?

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Single Grain

JUNE 21, 2019

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 But if you're struggling to reach the right audience via Facebook ads, then you probably need to optimize your Facebook ads. Then select this post every time you’re setting up a new ad campaign.

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Single Grain

AUGUST 27, 2019

The more active your business' social media platforms are, the greater your presence will be on the web – and these accounts will often show up on the SERPs when your brand's name is entered: Another key SEO factor that social media can influence is intent. The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019.

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Single Grain

JULY 5, 2019

In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. audience of any podcast. Building Off of Pop Culture Phenomenons. It’s official. Pretty smart, right?

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Single Grain

SEPTEMBER 23, 2019

Podcasting is one of the most unique mediums to reach your audience in the most human way. When you establish a connection with your audience by using your voice, it becomes one of the strongest forces to win the hearts of the people. Coming Up with an Idea for Your Podcast Show. which is rarely possible with any other medium.

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Single Grain

AUGUST 27, 2020

In other words, your target audience is out there – y ou’ll just need a bit of ingenuity to find innovative ways to get your brand in front of them. No unsolicited internet pop-up ads. of the audience is over 21. of the audience is over 21. 2) Leverage Existing Audiences with Sponsorships. billion by 2027.

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Single Grain

MARCH 30, 2020

To clean up e-commerce sales, you’ll need to know how things should look when all is said and done. homepage : This is also a great time to review sales metrics for 2019 to see if there were any offers that did especially well or failed to deliver a big enough return. Remove banners and pop-ups for outdated or holiday campaigns.

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Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. million apps in Q1, 2019: the, biggest Google Play, has 2.1

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Single Grain

FEBRUARY 3, 2020

They can also be used to tell a story about user experience with your brand, which would involve uncovering the deepest desires and needs of your target audience. The North Face takes on this principle by stocking inventory that is based on their local audience. Kayleigh Holden (@KayleighBow95) August 14, 2019.

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Single Grain

NOVEMBER 15, 2019

billion daily active users worldwide on Facebook, so you’re dead on the money by choosing this social network as your ad platform of choice: And, by the way, you’re in good company: 6 million businesses are using Facebook ads to reach their target audiences. Dive Deeper: 11 Companies That Are Doing Mobile Advertising Right in 2019.

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Single Grain

AUGUST 8, 2019

This article on remarketing has been refreshed for 2019 – enjoy! First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. And guess what popped up on the side of my screen? The Ultimate Guide to YouTube Advertising in 2019. NOW UPDATED! Repeat buyers. Remarketing.

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Single Grain

OCTOBER 3, 2019

Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. That's typically not going to happen.

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