Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. This is the highest percentage since Cisco began tracking it in 2019. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy?

Marketing 120

Marketing GDPR MarTech Cookies 120

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In some ways, it’s GDPR all over again, with a last-minute scramble once the regulation actually came into force. “You can’t just shoehorn or plug in your current audiences.

Cookies 109

Cookies GDPR Click Through Rate Advertising 109

VideoWeek

MARCH 1, 2024

BritBox launched in the US in 2017 and the UK in 2019, in efforts to combine British broadcaster content in the face of competition from US streaming companies. Eight consumer groups asked EU regulators to intervene in alleged GDPR breaches by Meta, accusing the tech giant of collecting vast amounts of user data without consent.

Ad Tech 52

Ad Tech GDPR Cookies Communications 52

VideoWeek

AUGUST 12, 2022

Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

Advertising 98

Advertising GDPR Banner Healthcare 98

SODP

SEPTEMBER 12, 2019

Lotame , the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the launch of Lotame PDX, a new private data marketplace at DMEXCO 2019 in Cologne, Germany.

GDPR 52

GDPR Audience Communications Advertising 52

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. Successful campaigns use it to glean actionable data and send audiences the most relevant ads.

First-Party Cookies 109

First-Party Cookies Cookies Impressions Ad Exchange 109

InMobi

DECEMBER 17, 2019

and any inferences drawn from the same used to create audience profile. CCPA vs. GDPR In many key ways, CCPA and GDPR cover similar territory. And, unlike CCPA, GDPR specifies a Data Protection Officer and data breach notifications. The law doesn’t just cover consumer data collected in 2020 and beyond.

Ad Tech 52

Ad Tech GDPR Electronics Audience 52

InMobi

JULY 24, 2018

While there was a lot going on, here are our top four lessons from Postback 2018: 1) Brands will Increasingly Reach Target Audiences through OTT devices/Smart TVs in the Future According to eMarketer, over 10 percent of all people in the world will use an over-the-top video service (think Netflix, Hulu, etc.)

GDPR 52

GDPR Conversion Advertising Audience 52

InMobi

DECEMBER 19, 2019

Having access to an audience insights report based on first-party data from an independent marketplace enables marketers to discover new, high-quality audiences,” Jason Hicks, EVP of Growth at Kochava, said. What can marketers do when they have this high-quality data in place?

Advertising 52

Advertising Machine Learning GDPR Audience 52

SODP

JULY 3, 2019

The publisher was able to boost return on ad spend by a huge 300% for advertiser, Trade Direct Insurance (TDI) following a trial of ‘Audience Match’ – one of the platform’s latest innovations designed to find more programmatic direct deals. It does this by analyzing its pool of over 1.2 billion rich consumer profiles and matching 3.5

Machine Learning 52

Machine Learning GDPR Impressions Audience 52

Basis

AUGUST 29, 2023

Prepare Your Data Infrastructure In light of privacy-minded regulations such as CCPA, CPRA , and GDPR, and with the rapid approach of the cookieless future , first-party data is becoming increasingly central to supporting a vibrant digital media advertising strategy. billion to $30.02 That’s an increase of over 66%!

Marketing 71

Marketing Communications GDPR Audience 71

MediaFuse

JUNE 6, 2019

billion and the analysts predict this number will be even bigger in 2019. In 2019 we will experience its dominance in fields such as ad sales management, reduced CPC, and dynamic creative optimization. GDPR and ePrivacy. By the end of 2018, the total was $30.09 In 2015 $17.5 Artificial Intelligence. AI is not a new trend at all.

Marketing 52

Marketing CPC CPA CPM 52

Adtelligent

MAY 26, 2021

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). First-Party Data is collected directly from the audience of the given source and is based on their patterns of behavior. In 2019 advertisers spent $19.2

Cookies 52

Cookies GDPR Non-Profit Audience 52

PrograMetrix

AUGUST 17, 2022

Google released GA4 in its beta version in 2019, so it's been around for a while. See also: Audience Targeting 101: How to Show Your Digital Ads to the Right People. Google is serious about forcing companies to switch to GA4 because it's helping them and their users become more GDPR and CCPA compliant. Google Analytics 4 (GA4).

Advertising 52

Advertising Click Through Rate Cookies GDPR 52

VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

OCTOBER 27, 2023

The Week in TV Canal+ Reports Growth, Fined for GDPR Violations Canal+, the Vivendi-owned pay-TV business, grew its revenues 5.7 The French competition watchdog (CNIL) also fined Canal+ €600,000 this week for GDPR violations, finding that the broadcaster had collected user data without consent from individuals. percent YoY in Q3.

Advertising 52

Advertising GDPR Media Audience 52

Automatad Inc.

APRIL 6, 2022

Is the Seller-defined Audiences framework better than Google Topics API? This presumably avoids legal complications under specific privacy regulations such as the GDPR. Why Seller-defined Audiences Is Better Than Google Topics API. Related Read: What Should Publishers Know About Seller Defined Audience? Publishers.

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

VideoWeek

JULY 1, 2022

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” The Council of State confirmed the CNIL’s power to impose sanctions on cookies outside the one-stop shop GDPR mechanism. Diverse Audiences Driving OTT Growth.

eCommerce 52

eCommerce Cookies GDPR Media 52

Smart-Hub

JANUARY 2, 2024

Understand your target audience. So, the niche and the target audience. Since the third quarter of 2019, the share of mobile devices in total traffic has been over 50%. They should comply with the latest security and privacy standards, such as GDPR, TCF 2.0, Understand your niche. CCPA, COPPA, and Sellers.json.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

VideoWeek

MAY 26, 2023

billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The Week in Tech Meta Hit with €1.2 Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

OCTOBER 13, 2023

Zeotap Launches Audience Segments Based on Telco Data Zeotap Data, a Berlin-based ad tech firm, has launched 12 audience segments called ‘Zeotap Tribes’ The segments are derived from mobile telco partnerships, analysing the data to identify shared characteristics among users.

Retail 97

Retail Media Agency Ad Tech 97

VideoWeek

FEBRUARY 17, 2023

Discovery’s (WBD) free streaming service have emerged, as the company moves to broaden its audience against increasing competition for viewing share. Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR.

Viewability 52

Viewability Audience Media Ad Tech 52

VideoWeek

JANUARY 6, 2023

The ban came into effect in 2019 when then-CEO Jack Dorsey said political influence should be “earned, not bought.” Meta has been fined €390 million by the Irish Data Protection Commission for GDPR violations in its personalised advertising. .” Twitter Reverses Ban on Political Ads. ” The Week in TV. .

Retail 52

Retail Media Audience Ad Tech 52

VideoWeek

SEPTEMBER 22, 2023

The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. But most growth is going to digital players, with TV facing challenges relating to declining linear audiences and the ongoing Hollywood strikes. Magna now forecasts 5.2

Media 52

Media Agency Advertising Machine Learning 52

VideoWeek

NOVEMBER 25, 2022

” Facebook now makes more money from video-based advertising than any broadcaster, she explained, owing to the value of first-party data in a GDPR-compliant, cookieless digital landscape. . Bringing Gauss to the UK audience means more companies can make the right decisions at the right time for success.”. million in 2024.

Video Ads 52

Video Ads Ad Tech Media Agency 52

Martech

JULY 13, 2021

If it disappears without a replacement, then along with the end of 3rd party cookies, advertisers may see a dramatic shift in the effectiveness of interest-based audience targeting. FLoC is one of Google’s proposed solutions that would allow advertisers to target audiences in a more privacy-sensitive manner.

Audience 101

Audience Cookies Ad network Conversion 101

VideoWeek

MARCH 3, 2023

The research noted that UK FAST channel revenue has already increased 180 times between 2019 and 2022, and is now a “weekly habit” for 15 percent of UK viewers. The companies said the partnership enables interoperability, allows marketers to reach a wider audience and raises ad revenues for publishers.

Advertising 52

Advertising Marketing Retail Ad Tech 52

VideoWeek

AUGUST 26, 2022

TikTok looks to be renewing its efforts to grow its audience for its connected TV app, as the short form video app is looking to hire someone to lead user growth on CTV. The proposal emerged from a 2019 convention on climate change, comprised of 150 citizens whose names were drawn out of a hat. TikTok Signals Renewed Push into CTV.

Brand Lift 98

Brand Lift Media Electronics Agency 98

VideoWeek

OCTOBER 14, 2022

“To help advertisers reach the right audience – and ensure our ads are more relevant for consumers – we’ll offer broad targeting capabilities by country and genre (e.g. Reports suggest the tech giant is pushing an API-based platform closer to Google or Microsoft search than a traditional audience-based TV pitch.

Ad Tech 52

Ad Tech Agency Fashion Media 52

Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. Publicis acquired Epsilon, which has more than 8,000 employees in over 40 offices worldwide, in 2019. Who should use it? About Epsilon.

First-Party Cookies 65

First-Party Cookies Cookies Header Bidding Ad Tech 65

Digiday

NOVEMBER 20, 2022

According to a pitch deck Target sent to clients in 2019 , Target had profiles of more than 147 million customers at the time, including data on where its shoppers made purchases, how they paid and how often they shopped. They’re also grappling with the advent of more stringent data privacy laws – and their enforcement.

Marketing 59

Marketing Retail Ad Targeting Conversion 59

Single Grain

NOVEMBER 24, 2020

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. All material should be age-appropriate for the audience and must not have any non-evidence-based, offensive or deceptive claims. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance.

Marketing 64

Marketing GDPR Shipping Fashion 64

Single Grain

MARCH 16, 2020

It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. The Email Marketer’s 4-Step Guide to GDPR Compliance.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Martech

MARCH 22, 2022

Email remains a cost-effective way of reaching audiences and driving outcomes. It has a strong record of driving engagement and revenue but can also combine with other channels such as search, social and SMS marketing to reach out to the widest possible audiences. ” That’s 30% higher than pre-pandemic sentiment in 2019.

Marketing 119

Marketing Communications ROI Audience 119

Single Grain

OCTOBER 23, 2019

Dive Deeper: The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019. More and more reputation crises result from businesses' inability – including Domino's Pizza – to provide a smooth online experience for their disabled audience. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance.

GDPR 101

GDPR SEO Media Marketing 101

Single Grain

AUGUST 3, 2023

With dynamic creatives, advertisers use consumer data to implement creative elements that appeal to the audience better. Since 86% of consumers prefer an authentic brand image, live-action videos will create more trust between you and your audience. Finally, advertisers can grow their audience by using CTV ads.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Martech

SEPTEMBER 27, 2021

As head of Teemo, Grouchko was one of the very first executives to run afoul of GDPR regulations — following which he re-cast Teemo as scrupoulously compliant, an experience he now brings to Near. 2019 was the first time New York City ever hosted. “Everything is anonymized,” said Steele. A use case: World Pride.

GDPR 96

GDPR Marketing MarTech Audience 96