Digiday

JUNE 6, 2022

It’s launching its own supply-side platform — that ad tech publishers use (but don’t tend to own) to maximize the worth of their impressions. Successful as Concert has been since it launched in 2016, most of the dollars spent there have come via direct deals i.e. not programmatic. The SSP is an extension of this marketplace.

Media 77

Media Demand Side Platform Ad Tech Impressions 77

InMobi

SEPTEMBER 19, 2016

On taking a deeper look and analysing millions of video ad impressions delivered by our network, we extrapolated some actionable insights for our advertisers. 2016 [2] Ooyala, 2016 Based on these insights, we present to you the infographic, “The Hurried Indian”. You can download this infographic from here. [1] 1] Comscore Inc.,

Video Ads 52

Video Ads Impressions Advertising 52

Martech Series

AUGUST 5, 2022

Lloyd Metz , Managing Director of ICV Partners, which invested in SG360° in 2016, said, “We conducted an extensive search for a permanent CEO following the unexpected passing of John Wallace. Ed’s impressive industry expertise and leadership skills made him a clear choice to lead SG360° in its next chapter of growth.

Manufacturing 74

Manufacturing CPA ROI Impressions 74

VideoWeek

AUGUST 1, 2023

Using DSP impression-level data feeds, first-party data and measurement data provided by brands and agencies, the AI generates custom bidding algorithms for clients, aligned with their KPIs. million in venture funding since it was founded in 2016. It has integrations with DSPs such as The Trade Desk, Google DV360 and Microsoft’s Xandr.

Viewability 52

Viewability Ad Tech Cookies Impressions 52

All About Advertising Law

MARCH 26, 2021

Rogers involved a claim by actress Ginger Rogers that a film titled Ginger and Fred violated the Lanham Act by creating the false impression that she sponsored the movie. Grimaldi , 875 F.2d 2d 994 (2d Cir. See VIP Prods., Jack Daniel’s Props., LEXIS 13387 (D. ” Louis Vuitton Malletier, S.A. My Other Bag, Inc. ,

Impressions 59

Impressions Communications 59

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

MediaFuse

AUGUST 19, 2015

billion in 2016, according to a recently published eMarketer article. Those dollar amounts will account for 55% and 63% of digital display ad spending in 2015 and 2016, respectively. Advertisers are not guaranteed to be on a specific publisher’s website or to receive a specific quantity of impressions. billion in 2015 and $20.41

Impressions 52

Impressions Ad network CPM Data Management Platform 52

Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

InMobi

JULY 10, 2018

But, as in-app video advertising has gone from a relative unknown to a trusted, known entity, advertisers looking primarily for brand awareness and impressions have become the most common buyers of video ads. For example, between 2016 and 2017, while global ad spend grew 109 percent, global in-app video ad inventory only increased 31 percent.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

Adtelligent

JUNE 9, 2021

Adtelligent also won awards as one of the fastest-growing US companies in 2016. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Therefore, in 2018 the company decided to change its business strategy drastically.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Chief Martech

SEPTEMBER 20, 2022

It’s been impressive to see how much they’ve advanced over the past couple of years. The best-selling book Platform Revolution , released in 2016, was a major catalyst to these discussions. (A We also use several of these for managing our ecosystem. But ecosystems certainly aren’t unique to martech.

MarTech 117

MarTech Manufacturing Finance eCommerce 117

MediaFuse

JUNE 17, 2017

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. They could access this information before Google, essentially cutting in line to bid for desirable impressions.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Ad Server 52

Automatad Inc.

JANUARY 29, 2023

Header bidding was conceptualized in 2014 and went mainstream in 2016. Each demand source responds with a bid, typically expressed as a CPM (cost per thousand impressions) or CPC (cost per click) offer. The highest bidder will get the impression. connected to the ad server (for example, Google Ad Exchange).

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

InMobi

JULY 31, 2017

In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance.

Viewability 52

Viewability Cookies Impressions ROI 52

All About Advertising Law

AUGUST 12, 2022

Back then, online advertising was all about the sheer number of impressions , meaning how many people might see a banner ad placed on a website, where the ad would be seen by any visitor to that page. In the 1990s, before law school, one of the authors of this article worked at what was then known as an interactive advertising agency.

Electronics 98

Electronics Marketing Machine Learning Media 98

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Encore could then use this impression data and conversion events to build a picture of user-level paths for its attribution models.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Clearcode

SEPTEMBER 1, 2022

Buyer identification : DPO helps publishers to identify which advertisers are buying their impressions. Increased transparency: By providing advertisers with a clear path to their inventory, publishers can help increase transparency into the media supply chain and allow advertisers to buy more impressions. DPO vs SPO. What’s Next?

Ad Server 80

Ad Server Ad Exchange Demand Side Platform Ad Space 80

All About Advertising Law

MAY 7, 2018

The Guidelines inform an Interpretation Guideline under the Canadian Code of Advertising Standards (the “Code”), issued in October 2016, requiring that any “material connection” between an influencer and a brand be “clearly and prominently disclosed in close proximity to the representation about the product or service.”

Impressions 40

Impressions Advertising 40

Advertising to Baby Boomers

MARCH 15, 2017

By Zoe Kleinman Technology reporter, BBC News This time last year analysts were making multi-billion dollar forecasts for the developers of health trackers and smartwatches … But by November 2016 Smartwatch shipments declined by 51.6% Then there’s the ads. Mad Men was either 40 years behind the times or 50 years ahead of it.

Healthcare 40

Healthcare Impressions Agency Media 40

Digiday

OCTOBER 11, 2022

According to sources, this was a premium offering that was impressive but overpriced, and launched in a manner that was largely out of sync with market sentiment.

Agency 80

Agency Media Demand Side Platform Ad Tech 80

Advertising to Baby Boomers

MAY 1, 2017

You certainly get the ‘hard-sell’ impression that if you don’t buy and play these games, eventually your brain will leak out of your nose and ears… Now we have proof. Or are they a new breed in a long line of cognitive games that go back to counting pebbles on a cave floor?

Entertainment 40

Entertainment Impressions Marketing 40

Digiday

FEBRUARY 13, 2023

It’s about leveraging the Super Bowl to drive impressions, reach and engagement, said Justin Reekie, vp of marketing at Tushy, who added that finding a way to get people to engage with the brand does more to drive engagement than a traditional 30-second spot. What are the current dynamics for direct to consumer businesses?

Marketing 68

Marketing Brand Awareness Retail Agency 68

Digiday

JULY 12, 2022

Last week, Inven Global, an endemic journalism operation that has covered esports since 2016, laid off the majority of its editorial staff, citing decreasing traffic and fears of the coming recession. “I know that some bigger publications have seen fewer impressions and less traffic, as Esports News UK has.”

Media 79

Media Non-Profit Audience Impressions 79

InMobi

JANUARY 22, 2019

Essentially, this denotes the cost for 1,000 impressions of a particular ad. According to the statistics cited by Business of Apps, between April 2015 and June 2016, average CPC for ad campaigns aiming to drive app installs peaked at around $0.45 per click in the second quarter of 2016. Only time will tell.

CPM 52

CPM CPC Advertising Banner 52

InMobi

DECEMBER 6, 2016

I was one of the lucky few to attend WPP's invitation-only "Un-conference," Stream that took place in Ojai CA between November 16 th and 19 th, 2016. Hosted by Sir Martin Sorrell and Yossi Vardi, the event attracted the best and brightest minds in advertising.

Verification services 52

Verification services Advertising Viewability Impressions 52

InMobi

JULY 15, 2016

With the popularity of the feed layout and pervasiveness of fraud, measurement of viewable impressions as opposed to served or rendered impressions has become a hot topic. Partnering with an independent player that helps differentiate between in-view impressions and out of view impressions is helpful in avoiding wastage of impressions.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Karola Karlson

JANUARY 16, 2021

AdEspresso’s 2016 analysis on tens of thousands of Facebook ads showed that Instagram is often the most expensive ad placement. This means that sometimes, you could pay a little more for a click or 1,000 impressions and still come out as a winner. While the cost-per-click of Facebook Mobile newsfeed ads averaged at $0.35, the avg.

CPC 52

CPC ROI CPM Conversion 52

Ad Monsters

JUNE 23, 2022

Gary Vee Says Reach and Impressions Are a Lie. 97% of all advertising is now considered unstereotypical, up from 50% in 2016. . “We’re likely to see publishers and marketers forming closer partnerships as they start to work together on strategies that have addressability at their heart.” At @Cannes_Lions this week??.

Ad Tech 105

Ad Tech Advertising Cookies Viewability 105

MediaFuse

JUNE 6, 2019

In fact, it has been slowly developing since 2016, and this year it continues to gain popularity. War Room shares that “with a captive audience and better targeting, the right consumers in-application advertising has impressive results”. Artificial Intelligence. AI is not a new trend at all. Programmatic TV.

Marketing 52

Marketing CPC CPA CPM 52

Digiday

JUNE 9, 2022

First, the plan to become a publicly-listed company was mooted in Spring 2016. It was then and is now a platform for marketers to efficiently buy impressions from media owners. Buyers never really figured out what AT&T wanted to do with AppNexus. Well, AppNexus almost did. But the idea never sat right with AppNexus bosses.

Ad Tech 69

Ad Tech Media Marketing Advertising 69

illumin

JUNE 7, 2018

Revenue for website owners is generated by display advertising networks when they accumulate clicks and impressions. Most display ads are intended to generate preliminary interest through impressions (being seen) and quick conversions later through behaviorally targeted remarketing efforts. Working With Display Ad Formats.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

InMobi

AUGUST 21, 2013

billion in 2016 on digital advertising which includes both online and mobile. By 2016 more than 60% of airlines will plan new mobile services such as flight re-booking, missing bag reporting and bag status updates. As per eMarketer forecast travel marketers will spend $4.7

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

InMobi

APRIL 23, 2019

This pushes the smarter publishers to optimize towards LTV vs. impression volume (if they hadn’t been already), which is generally a good best practice to set across the industry anyway. How many impressions are you sacrificing to keep the ad unrefreshed for that length of time? That AdOps people would care about users.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40