Paleo AdTech
DECEMBER 10, 2023
Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.
Automatad Inc.
JANUARY 29, 2023
Header bidding was conceptualized in 2014 and went mainstream in 2016. It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. These bid requests are made either directly by the user’s browser or via an ad server.
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Paleo AdTech
FEBRUARY 1, 2022
Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.
Basis
APRIL 11, 2023
Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!
Clearcode
SEPTEMBER 1, 2022
Buyer identification : DPO helps publishers to identify which advertisers are buying their impressions. Increased transparency: By providing advertisers with a clear path to their inventory, publishers can help increase transparency into the media supply chain and allow advertisers to buy more impressions. DPO vs SPO. What’s Next?
Basis
APRIL 11, 2023
Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!
Basis
APRIL 11, 2023
Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!
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