Adweek

NOVEMBER 27, 2023

JUV was founded in 2016 by three close friends, and has since. It's frustrating! Similarly, Gen Z feels annoyed when marketers try to appeal to them without actually speaking with them. That's where JUV Consulting comes in.

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Marketing 257

Adweek

DECEMBER 19, 2023

In 2016, Broadway performer/director. While some always seem be in the know about the latest TikTok dances or Instagram memes, others may not be sure how to stay up to date. That's where creative agency Movers+Shakers comes in.

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Agency 271

Exchange Wire

MARCH 26, 2024

On today’s news digest: The European Commission to Investigate Alphabet, Apple, and Meta for DMA Non-Compliance; Spotify Testing Video Learning Courses; 2024 Political Ad Spend to Nearly Triple 2016 Spend Under the Digital Markets Act (DMA), the European Commission (EC) has [.]

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Marketing 52

Fuel Lines

DECEMBER 30, 2016

Which topics were the most popular with our readers in 2016? The post Top 10 Agency New Business Articles of 2016 appeared first on FUEL LINES. Take a look at the most popular articles of the year. Every year we provide a list of articles receiving the most page views of the year that were published on Fuel Lines. Read more. .

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Agency Audience Marketing Media 141

Adweek

JULY 2, 2023

Since its 2016 launch, premium sportswear brand Castore has built its name through partnerships with teams and athletes. Deals with England Cricket, Tennis star (as well its own investor) Andy Murray and the Oracle Red Bull racing crew have helped the business reach a billion that's teetering on $1 billion.

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Marketing Advertising 263

More About Advertising

SEPTEMBER 22, 2020

WPP CEO Mark Read may be thinking back to 2016 as he contemplates two massive account reviews: Walgreens Boots Alliance is reviewing its across-the-board global deal with WPP up against Publicis as its three-year contract comes up while T-Mobile is running a pitch for its $2.1bn US media account following its merger with Sprint.

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Media Finance Agency Advertising 69

Adweek

AUGUST 11, 2023

The short film continues Hennessy's cinematic "Odyssey" campaign, which began in 2016 with a story from Drive director Nicolas Winding. Academy Award-winning director Damien Chazelle, known for movies such as La La Land and Whiplash, tells a mind-bending tale about memory in a 7-minute film for Hennessy X.O.

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Adweek

JULY 13, 2023

s Acosta launched Sobbrs in late 2016. Despite its reputation as a haven for live music, the city of Austin, Texas, had arguably not produced a proper pop musician until Jes?s At the time, the city had cultivated a thriving atmosphere for psych-rock foursomes and singer-songwriter soloists.

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Media 242

Adweek

FEBRUARY 14, 2023

The appointment fills a chief executive position left vacant since 2016, when owner Win McCormack purchased the title from Facebook cofounder Chris. The privately held publisher The New Republic, a 109-year-old title that offers leftist political analysis and reporting, has hired Michael Caruso as its chief executive officer and publisher.

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Media 273

Adweek

FEBRUARY 28, 2023

Since David Rubin joined as its first chief marketing officer in 2016, the Times' subscriber base has shot up by nearly 7 million. For nearly two centuries, The New York Times has been building a legacy as a company with its finger on the pulse of the public. What are the tactics behind this growth?

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Marketing 246

Adweek

APRIL 19, 2023

The ride-hailing app was recuperating from an embarrassing 2016 data breach incident, where two hackers accessed the names, email addresses and phone numbers of 25 million U.S Uber was a company in transition when Ruby Zefo began her tenure at the company in August 2018. users and drivers. Instead of reporting the incident, as required.

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More About Advertising

NOVEMBER 28, 2016

Best ads of 2016 My favourite campaigns for 2016 are definitely these three. The campaigns stand out because they play into a strong insight of how people behave, shared values or how they interact with technology. They stand out by fitting into people’s daily lives. I really like the Sound of Change concept. It’s so.

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Media Agency Advertising 81

Adweek

JANUARY 11, 2023

In a move reminiscent of when Instagram shifted to an algorithm-based feed in June 2016, the "For You" feed became the default for Twitter on iOS this week. The social network said in a Twitter Support tweet that the For You and "Following" tabs replace "Home" and "Latest," and users can swipe between the two.

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Adweek

MARCH 6, 2023

In 2016, Linktree changed. In the early days of social platforms, users could only share one link in their bio, having to constantly swap them whenever something new happened like announcing a tour or new merchandise.

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Media 234

More About Advertising

NOVEMBER 11, 2016

Best ads of 2016 Libresse – Blood I love the provocative nature of the idea. The expression in film is really striking and disruptive. Whilst other advertisers may go out of their way to avoid showing blood with graphics or metaphor this takes real life head on, breaks down a taboo and empowers. Channel.

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Advertising Agency 84

Adweek

OCTOBER 1, 2022

As it has since its founding in 2016, Private Policy is interested in more than just capturing attention and sales as it competes for. Private Policy, one of several fashion brands that has embraced the idea of genderless clothing, hit the runway at New York Fashion Week with a more anthropological sensibility than most marketers.

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Fashion Marketing 252

Adweek

JULY 5, 2022

At Cannes Lions in 2016, former U.N. In 2015, the United Nations agreed upon 17 sustainable development goals: a set of targets that member states aim to achieve by 2030. Over the last seven years, advertisers and marketers have struggled to determine what their role is in helping to achieve those goals. Secretary-General Ban Ki-Moon.

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Advertising Marketing 251

Adweek

NOVEMBER 17, 2022

Devanathan joined then-Facebook in 2016, helping to build out its businesses and teams in Singapore and Vietnam and its ecommerce initiatives in Southeast Asia,

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eCommerce 225

Adweek

JULY 13, 2022

Even before winning his third NBA championship in 2016, LeBron James was easily one of the world's most recognizable athletes. Still, as with so many greats, what he does off the court plays no small role in forming his lasting sports legacy. Continuing his charitable contributions to society, James has teamed up with PepsiCo's bottled.

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Adweek

JULY 8, 2022

Browning joined the National Hockey League in 2016 as CMO after leading digital marketing strategies for companies such as Pandora and MySpace, and agency UM. On today's episode, Adweek's former chief content officer Lisa Granatstein sits down with NHL's chief marketing officer Heidi Browning.

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Agency Marketing 261

Adweek

SEPTEMBER 8, 2022

In 2016, for example, Kellogg's opened the first of two cereal caf?s The Kellogg Company, maker of Froot Loops, Frosted Flakes and Rice Krispies, has long tried to convince the American public it's acceptable to eat cereal outside the home and at times other than breakfast. s in New York. A few years later, the company.

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More About Advertising

NOVEMBER 25, 2016

Best ads of 2016 A perfect marriage of idea and craft always does it for me. C4 – We’re The Superhumans | Rio Paralympics 2016 Trailer by 4creative. Win-win for these three that all tie the knot in spectacular fashion. Kenzo World Eau De Parfum by Spike Jonze. Lego – Shopping Bag Bag.

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Fashion 61

Adweek

AUGUST 24, 2022

When the cannabis brand Dogwalkers launched in 2016, it was billed as the perfect mini-joint to smoke while taking a stroll with a four-legged friend. The inspiration for the product--a Poodle mix named Bailey--was even pictured on the packaging.

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Advertising to Baby Boomers

DECEMBER 13, 2016

The year began with folks playing games with our brains: 06 January 2016 Brain Games: Hocus-Pocus Hyperbole Looks like a not-so-bright company hawking a make-me-bright online game is in non-virtual hot water: Lumosity fined millions for making false claims about brain health benefits… More and More Déjà Vu : 19 April 2016 Big Mags Roll Out Big Guns.

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Advertising Fashion Agency Marketing 55

Adweek

JULY 20, 2022

The country's brand focus "Mmmmhhh Burger King" has been running since it was introduced in 2016 under creative agency Buzzman. Buddhists, voice-activated devices and hipster motorcyclists are all vying to become the new voice of Burger King in France, as it launches a competition for customers to become its jingle. And now it has become.

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Agency Food 211

Adweek

JUNE 28, 2022

Founded in 2016 by LaToya. When it comes to influencers, it's easy to assume everyone gets the same brand deals and payment once they reach a certain amount of followers. Unfortunately, this is not the case, especially for women of color and specifically Black women. Influencer agency Black Girl Digital is here to fix that.

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Agency 241

InMobi

JANUARY 4, 2017

This yearbook captures 2016’s key mobile advertising developments, changes in the industry and highlights how these changes will shape the coming year. Nearly 50% of all app marketers across the world adopted app retargeting as a means of engaging users in 2016 [2] , and many more intend to allocate budgets in the next 12 months.

Retargeting 52

Retargeting Video Ads Conversion Advertising 52

More About Advertising

DECEMBER 16, 2016

Best of 2016? Two blockbusters grabbed my attention and stuck in my mind. Kenzo blew the doors off a dusty genre. Superhumans from Channel 4 gets better with every watch. And one relevant and radical activity that I admire is REI’s Black Friday initiative. Hats off to all. Rick Chant is a co-founder.

Media 74

Media Agency Advertising 74

More About Advertising

DECEMBER 5, 2016

Best ads of 2016 Air Max 2017 It’s rare that advertising transcends the product it’s selling, but that is the case here. The piece is mesmerizing and becomes almost like a piece of art. All at the same time as communicating what it would feel like to wear the new AirMax. The craft here is.

Communications 69

Communications Advertising Agency 69

More About Advertising

NOVEMBER 15, 2016

My fave ads of 2016 are: IKEA Sweden ‘Let’s Relax’ Never was a truer word spoken in an ad. Someone had to kill the irritating food selfie. Well done IKEA! Under Armor USA Phelps/Gymnastics For me, Under Armor has totally stolen Nike and adidas’s sports advertising crown. They’ve developed a new visual language based on.

Food 73

Food Advertising Agency 73

More About Advertising

MARCH 7, 2017

WPP reported record revenues in 2016 with £14.4bn ($20bn), an increase of 17.6 per cent from the previous year, and a record profit before tax of £2bn ($2.6bn), up 26.7 However, CEO Martin Sorrell warned of a slowdown in growth in 2017 due to political uncertainties and a slow start to the year,

Ad Tech 75

Ad Tech Finance Agency Advertising 75

More About Advertising

NOVEMBER 2, 2016

We’re asking the great and good of adland to choose their best ads of 2016. The deal is you can pick one of your own if you choose three (the max). First off is Matt Charlton, CEO of Brothers and Sisters. I’ve chosen three films which are all long format, and absolutely beautiful to look.

Agency 79

Agency Advertising 79

More About Advertising

NOVEMBER 23, 2016

In his wisdom, Stephen has asked for my opinion on the great ads of 2016. I suspect that as he knows I have never failed to modestly represent myself as MAA’s Curmudgeon in Chief, so I would not expected to deliver laudatory gush about great ads for Tesco or Brexit… Whatever the f**k Brexit means!

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Agency Advertising 61

More About Advertising

NOVEMBER 4, 2016

to £3.6bn ($4.7bn) for the third quarter of 2016 as it benefitted largely from the weakening pound. By James Whyms and Luke Power at Ciesco WPP, the world’s largest marketing group, reported revenue growth of 23.4% The underlying like-for-like, or organic, revenue growth was 3.2%.

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Media Marketing 99

More About Advertising

NOVEMBER 8, 2016

Here’s a brief (and early) look back at the spots of 2016. No internet epics, no Superbowl blockbusters no Olympic tear jerkers, just the spots that run every day informing buyers, engaging audiences…… and selling products (and candidates). The unfashionable, everyday spots that were supposed to have been dead years ago but still seem to.

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Audience Agency Advertising 60

More About Advertising

FEBRUARY 2, 2016

This is a bit risky – rounding up the best ads of 2016 on a monthly basis. No leaving it until the end of the year and forgetting the odd lapse of, er, judgement. Anyway, we liked Kwik Fit’s Christmas campaign from PR agency Taylor Herring (as did most of the rest of the world).

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Agency Advertising 75

AdExchanger

MARCH 14, 2024

A CrowdTangled Web We Weave Meta will shut down CrowdTangle, a news benchmarking service Facebook acquired in 2016, The Wall Street Journal reports. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Academic researchers and nonprofits can access a new version called the Meta Content Library.

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