Ad Monsters

JUNE 23, 2022

” The results reveal that utilizing the ID Fusion solution on an ad campaign contributed to a 669% increase in the addressable audience, and a 161% increase in click-through rates, resulting in higher viewability and superior eCPM. First-party IDs had higher ad viewability at 80% compared to 75% for third-party cookie traffic.

Ad Tech 105

Ad Tech Advertising Cookies Viewability 105

InMobi

MAY 21, 2019

Share of in-app ads that are viewable: Around 60 percent of all mobile in-app ads were deemed to be valid and viewable by digital media measurement company Moat between April and June of 2018. Between 2016 and 2017, in-app video ads click-through rates (CTR) grew 300 percent. in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Digiday

OCTOBER 25, 2022

This can include how much they’re losing in terms of fraud, low viewability and [bid] latency… the smart advertisers are saying, ‘Let’s maintain budget, but be flexible with them [suppliers] and then cut out the areas of waste,” he added. Transparency has a new area of focus. Transparency has a new area of focus.

Ad Tech 74

Ad Tech Demand Side Platform Non-Profit Viewability 74

InMobi

DECEMBER 20, 2019

When I joined IAS in 2016, third party measurement for brand safety, fraud, and viewability had a limited footprint in mobile in-app. And, Joe Ranzenbach, Director of Product Management, Mobile Products at IAS, noted that increased use of the Open Measurement SDK will help boost transparency and trust as well.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

All About Advertising Law

MAY 26, 2016

17, 2016) , the California Court of Appeal considered a trial court’s denial of a motion to compel arbitration. Defendant sought to compel arbitration based on a provision in the website’s terms of use, which provision was viewable via a hyperlink at the bottom of each page of the operative website (i.e., 4th 855 (Cal.

Viewability 40

Viewability Media 40

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. With the development of ad viewability standards and proven results with shorter formats (30 seconds or less), mobile video will become the most effective, efficient and widely accepted medium for advertisers.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

DECEMBER 6, 2016

I was one of the lucky few to attend WPP's invitation-only "Un-conference," Stream that took place in Ojai CA between November 16 th and 19 th, 2016. Fraud protection, brand safety, audience verification and viewability measurement are all pre-requisites and offer multiple choices of vendors for each standard.

Verification services 52

Verification services Advertising Viewability Impressions 52

InMobi

JULY 15, 2016

With the popularity of the feed layout and pervasiveness of fraud, measurement of viewable impressions as opposed to served or rendered impressions has become a hot topic. Users love consuming video, more so with the convenience of their mobile devices.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

APRIL 23, 2019

Breaking this down, in the brand advertising world, the larger agencies have been adding more boxes on their IO’s for ad networks to tick, and demanding viewability and anti-fraud technology. House of Representatives is going to be looking at protecting privacy very closely in the wake of the 2016 election.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Single Grain

JUNE 13, 2023

Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. This percentage is up from 76% in 2016. Additionally, 39% of consumers find voice ads to be more engaging.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

VideoWeek

JUNE 17, 2022

Over the past year, Azerion has also integrated Oracle Moat Analytics for viewability and Oracle Contextual Intelligence for brand safety, combining to help media agencies accurately measure attention, protect ad spend and minimise the risk of fraud. This follows from rates of 12 percent in 2016 and 15 percent in 2020.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Single Grain

AUGUST 23, 2019

Think ahead to the future: Nike created a web series back in 2016 when the trend of watching web series was slowly catching up among Millennials. Bumper ads are a cost-effective way to reach your target audience, ensure your message is seen and heard (with nearly all YouTube ads viewable and audible), and keep you top of mind.”.

Marketing 111

Marketing Banner Audience Impressions 111

InMobi

NOVEMBER 27, 2018

To answer these and other questions related to mobile video ads, we took a look at data on in-app ads, we took a look at data from our mobile platforms dating back from the beginning of 2016. In 2017, advertisers doubled video ad spends over 2016. In short, we found that everyone is embracing video content in all forms.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52