InMobi

JULY 15, 2016

Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. Whether it is gamified ads, ads with parallax effects, or simple interaction based message reveals, rich media ads constitute 80 percent of in-app brand display advertising.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Single Grain

JUNE 13, 2023

Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Business Insider ) Google ads on the search network achieve an average click-through rate (CTR) of 4.10%, while the display network achieves a CTR of 0.60%. Statista ) Mobile ads are eating up TV advertisement share.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

VideoWeek

JUNE 17, 2022

Azerion has added Oracle Advertising Bot Filtration to its offering, helping marketers to stop losing impressions to invalid traffic by supplying the most up-to-date bot-related data. This follows from rates of 12 percent in 2016 and 15 percent in 2020. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech.

Ad Tech 59

Ad Tech Impressions Media Agency 59