How to Measure Mobile Video Viewability (Without Slowing Performance)
InMobi
JULY 31, 2017
In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. However, measuring mobile viewability is still extremely limited. In fact, InMobi found in a study that VPAID browser-based ads have a load time of up to 2.6
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