Ad Monsters

JUNE 23, 2022

” The results reveal that utilizing the ID Fusion solution on an ad campaign contributed to a 669% increase in the addressable audience, and a 161% increase in click-through rates, resulting in higher viewability and superior eCPM. 97% of all advertising is now considered unstereotypical, up from 50% in 2016.

Ad Tech 87

Ad Tech Advertising Cookies Viewability 87

InMobi

MAY 21, 2019

Share of in-app ads that are viewable: Around 60 percent of all mobile in-app ads were deemed to be valid and viewable by digital media measurement company Moat between April and June of 2018. Between 2016 and 2017, in-app video ads click-through rates (CTR) grew 300 percent. in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

APRIL 23, 2019

Breaking this down, in the brand advertising world, the larger agencies have been adding more boxes on their IO’s for ad networks to tick, and demanding viewability and anti-fraud technology. Advertising agencies want to show their clients how great their campaigns have been, and will always talk about click-through rates.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. This percentage is up from 76% in 2016.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

AUGUST 23, 2019

The post received more than 125 comments and counting: Related Content: How to Write Hero Headlines to Skyrocket Click-Through Rates. Think ahead to the future: Nike created a web series back in 2016 when the trend of watching web series was slowly catching up among Millennials. 3) Create “Conflict”.

Marketing 111

Marketing Banner Audience Impressions 111