InMobi

JUNE 25, 2018

No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. The numbers from our 2018 State of Mobile Video Report back this up. Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. within our network.

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Advertising to Baby Boomers

DECEMBER 29, 2015

From April: Chasing the grey yen Japanese firms have wisdom to hand down about selling to the elderly Coming in 2016: Advertising in the Aging Society Population aging is a powerful megatrend affecting many countries around the world. I also blog at Huffington Post.

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InMobi

AUGUST 21, 2017

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. More than half of that money, $24 billion, was allocated to unseen browser ads.

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InMobi

AUGUST 21, 2013

As per the study, 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices. billion in 2016 on digital advertising which includes both online and mobile.

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InMobi

JANUARY 5, 2015

According to the IDC, global programmatic spend, including all mobile, online display and video advertising will account for USD14.7 billion by 2016, leading to more than 50% of total global display ad spend bought programmatically. Video is a natural medium for mobile advertising. billion in 2015 and USD 38.1

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InMobi

JANUARY 3, 2013

Furthermore, according to Forrester, tablets are set to replace laptops by 2016. The report reveals that tablets are set to become the mobile device of choice relegating the laptop to third device status. It also estimates that tablet sales will touch 375 million taking the global tablet base to 760 million in 2016.

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InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

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InMobi

DECEMBER 30, 2013

This is where business can start looking at innovative mobile marketing strategies to ride the mobile wave and improve their positions in global marketing. Programmatic Buying – The latest ad technology is geared around automated buying and selling as ad exchanges, supply side platforms and mobile ad networks reach for scale.

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InMobi

AUGUST 26, 2016

billion in 2016, up 2.6 However, the digital age has changed the way we shop, and the adoption of mobile has introduced new ways to research, compare, and buy. Investment in video ads will only increase over the coming years and it's important for marketers to develop sophisticated mobile ad campaigns to drive brand value

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InMobi

MAY 29, 2018

Mobile device usage increased 6 percent between 2016 and last year, with half of all time spent on a smartphone dedicated to apps. How do brands reach their target audiences on mobile? In-app mobile advertising is definitely a good start, but it’s important to note the fragmented nature of mobile audiences.

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InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. House of Representatives is going to be looking at protecting privacy very closely in the wake of the 2016 election. if they meet certain requirements.

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InMobi

DECEMBER 30, 2012

eMarketer expects US mobile ad spending to reach $7.19 billion in 2013 and nearly $21 billion by 2016, a significant upward trend. So there is no doubt that 2013 will be another booming year for the players in mobile ecosystem. Have a safe and healthy New Year!

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InMobi

JULY 15, 2016

While mobile advertising has become an integral part of media plans, there is still a dearth of execution excellence when it comes to mobile ads. Most mobile creatives are refitted versions of their desktop siblings and are not optimized to perform on mobile devices.

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InMobi

FEBRUARY 4, 2016

The InMobi Insights team is excited to release the first State of Mobile App Developers 2016. We undertook a survey of mobile developers across the world in an attempt to understand the ever growing ecosystem better. Find out what 1,000+ developers had to say about the latest developer trends in 2016.

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Single Grain

DECEMBER 18, 2019

Facebook Ads are still pretty affordable for most marketers, but costs are increasing steadily year over year, and many advertisers are justifiably worried. Facebook currently has about 7 million advertisers, up from 4 million in 2016. Trend #3: Mobile-first and Mobile Studio Will Be the Name of the Game.

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Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. This percentage is up from 76% in 2016.

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InMobi

NOVEMBER 20, 2019

How to Use This Data To Inform Your Mobile Ad Campaigns These insights are interesting, but how can all of this information from InMobi Pulse be used to more intelligently allocate in-app and mobile ad spend? They’re also increasingly targeting mobile - and for good reason. The top auto advertisers in the U.S.

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Automatad Inc.

FEBRUARY 7, 2022

eMarketer forecasts that 2022 will see similar growth in the programmatic video market as the previous year, with US ad spending increasing from $52.17 Mobile ads, representing two-thirds of the ad spend, will slowly have to give way to CTV. Google’s Ad Revenue. Reference Image Source: eMarketer.

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Lemonads

JULY 14, 2020

Founded back in 2016, the platform has become one of the best anti-fraud tools for advertisers and networks alike thanks to its variety of implementation options, making it one of the most dynamic anti-fraud tools available today. Desktop ad fraud attacks are usually performed using more rudimentary tactics.

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Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

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InMobi

NOVEMBER 27, 2018

Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? And users enjoy well-delivered and well-placed video ads,” Srinivas KC, Vice President and General Manager of Advertiser Platforms at InMobi, told MarTech Series in July. “In

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Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2016: The European Union publishes its General Data Protection Regulation (GDPR), setting off a two-year countdown to its enforcement. For advertisers, it means it’s harder to reach their target audiences and measure the performance of their in-app mobile ad campaigns.

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InMobi

SEPTEMBER 23, 2020

But with younger Americans, mobile advertising was even more popular than TV ads. Among those under the age of 26, while two-thirds said TV ads helped them learn about candidates, even more (71%) said mobile ads were helpful. In addition, among those between 26 and 35, 73% said mobile ads helped them learn.

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