InMobi

JANUARY 5, 2015

Programmatic advertising , involving automated buying of advertising inventory, will further evolve in 2015. According to the IDC, global programmatic spend, including all mobile, online display and video advertising will account for USD14.7 billion in 2015 and USD 38.1

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

InMobi

JULY 15, 2016

While mobile advertising has become an integral part of media plans, there is still a dearth of execution excellence when it comes to mobile ads. Most mobile creatives are refitted versions of their desktop siblings and are not optimized to perform on mobile devices.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. native advertising will make up 59.7%

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2003,Google acquired Applied Semantics, creators of a contextual advertising product called AdSense. In 2006, AdMob, a mobile ad network, was founded. Now we’ll look at some of the main digital advertising channels.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52