InMobi

JANUARY 5, 2015

According to the IDC, global programmatic spend, including all mobile, online display and video advertising will account for USD14.7 billion by 2016, leading to more than 50% of total global display ad spend bought programmatically. Video is a natural medium for mobile advertising.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

InMobi

JULY 15, 2016

While mobile advertising has become an integral part of media plans, there is still a dearth of execution excellence when it comes to mobile ads. Most mobile creatives are refitted versions of their desktop siblings and are not optimized to perform on mobile devices.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

DECEMBER 30, 2013

This is where business can start looking at innovative mobile marketing strategies to ride the mobile wave and improve their positions in global marketing. Programmatic Buying – The latest ad technology is geared around automated buying and selling as ad exchanges, supply side platforms and mobile ad networks reach for scale.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. This percentage is up from 76% in 2016.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

DECEMBER 18, 2019

Facebook Ads are still pretty affordable for most marketers, but costs are increasing steadily year over year, and many advertisers are justifiably worried. Facebook currently has about 7 million advertisers, up from 4 million in 2016. Trend #3: Mobile-first and Mobile Studio Will Be the Name of the Game.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Automatad Inc.

FEBRUARY 7, 2022

Programmatic video ad spending is expected to grow to $62.96 It has also steadily increased since Q1 2021, acquiring Xander to become the top bidder in the US ad market. . Programmatic Video Ad Spending. Video advertising has urged buyers to look for means that guarantee scale and efficiency. billion to $62.96

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52

Lemonads

JULY 14, 2020

Founded back in 2016, the platform has become one of the best anti-fraud tools for advertisers and networks alike thanks to its variety of implementation options, making it one of the most dynamic anti-fraud tools available today. Desktop ad fraud attacks are usually performed using more rudimentary tactics.

Machine Learning 52

Machine Learning Conversion CPL CPA 52

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? In short, we found that everyone is embracing video content in all forms.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52