‘Masters of our domain’: Vox Media launches its own SSP
Digiday
JUNE 6, 2022
It’s launching its own supply-side platform — that ad tech publishers use (but don’t tend to own) to maximize the worth of their impressions. Successful as Concert has been since it launched in 2016, most of the dollars spent there have come via direct deals i.e. not programmatic. Updates like these are to be expected.
Let's personalize your content