Lemonads
JUNE 16, 2021
Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads. However, if the ads network you choose doesn’t provide quality traffic, there’s a low chance you’ll achieve the goals you set during the planning process.
MediaFuse
AUGUST 19, 2015
US Programmatic Digital Display ad spending is expected to reach $14.88 billion in 2016, according to a recently published eMarketer article. Those dollar amounts will account for 55% and 63% of digital display ad spending in 2015 and 2016, respectively. billion in 2015 and $20.41 billion in 2015 and $8.57
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Clearcode
SEPTEMBER 1, 2022
With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). Buyer identification : DPO helps publishers to identify which advertisers are buying their impressions. Analysis is the first step in the optimization process. DPO vs SPO.
InMobi
JULY 31, 2017
In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance.
Automatad Inc.
JANUARY 29, 2023
Header bidding was conceptualized in 2014 and went mainstream in 2016. It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds.
All About Advertising Law
AUGUST 12, 2022
Back then, online advertising was all about the sheer number of impressions , meaning how many people might see a banner ad placed on a website, where the ad would be seen by any visitor to that page. If you are a digital marketing provider stuck in the 1990s, you might still fall under today’s “time or space” exemption.
InMobi
JANUARY 22, 2019
How do mobile ad networks and exchanges determine in-app advertising rates? CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads. Essentially, this denotes the cost for 1,000 impressions of a particular ad. per click in the second quarter of 2016.
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