The Future of Advertising – The biggest changes coming to online marketing in 2022NEW
NewProgrammatic
FEBRUARY 24, 2022
In 2016, Forbes reported that people didn’t mind exchanging privacy for rewards. In 2019, WSJ reported that “publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t.” . Advertising and seamless experience can go hand in hand. User experience comes first.
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