Martech

JUNE 26, 2024

The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. Clicks and users may be real, but they don’t represent reaching a high value audience. It was founded in 2015 and is rather effective.” A year later, that had dropped to 4%.

Machine Learning 115

Machine Learning Impressions Ad Exchange MarTech 115

Spoton Digital Media

JULY 18, 2022

Using stories in marketing allows you to share memorable and powerful messages that connect deeply with audiences and customers. Here are a few ways to use storytelling to better reach your audience and convert more customers. When you tell a story, you explain a concept or idea by walking the audience through a series of actions.

Audience 97

Audience Marketing Education Entertainment 97

Single Grain

APRIL 30, 2025

The key is understanding your audiences unique behaviors and to plan strategies that will enhance metrics like customer lifetime value (CLV). Second-Generation Models (2015-2020) : Multi-channel attribution with emotional journey mapping. Customer journey mapping offers both challenges and opportunities.

Conversion 52

Conversion Conversion Rate Retail Healthcare 52

Ad Monsters

MARCH 1, 2023

From there, we launched the ClutchPoints in 2015. We’ve now grown to a place where we get 30 million page views monthly, and we do close to a billion impressions on social media. That’s how you build an audience and foster community growth. We had so many pages, but no one knew our brand.

Media 98

Media Audience Impressions 98

Digiday

NOVEMBER 17, 2022

The London-based social media and influencer agency was founded in 2015 and began its expansion into the U.S. To Cooke, understanding the audience on a community level is integral. “We We know that the audience is crucial as what community they live in is crucial, but then the media value is also crucial,” Cooke said. “We

Agency 69

Agency Impressions Media Entertainment 69

Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. The MRC has set forth the viewable impression, which we believe is a good standard that the industry should rally behind,” Alessi said. “Two seconds is pretty freaking — it’s too small. .

Viewability 69

Viewability Impressions Agency Media 69

Ad Monsters

OCTOBER 19, 2022

Since the GCPP program was conceived in 2015, OAO has continued to meet the high standards Google has set in place, cementing its legacy of being one of Google’s premier trusted partners. Fully based in the United States and now in its 20th year of business, OAO offers its publishing partners a wealth of experience and expertise.

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Single Grain

APRIL 16, 2025

While traditional LinkedIn ABM campaigns have delivered impressive results, the next generation of AI-powered approaches promises to take personalization, efficiency, and performance to unprecedented levels. LinkedIn has emerged as the premier platform for ABM execution due to its professional focus and robust targeting capabilities.

Advertising 52

Advertising Conversion Conversion Rate Machine Learning 52

Single Grain

JUNE 24, 2021

Use long-tail keywords to answer common audience questions. Google had sown the seeds of this update back in 2015 when it released its Search Quality Rater Guidelines , but it became popular after the Medic Update of 2018. Your goal should be to produce thought leadership content that adds value for your target audience.

SEO 138

SEO Marketing Audience Real Estate 138

Martech Series

NOVEMBER 18, 2022

AI assists businesses in identifying audience segments and gathers vital information about each client to build a profile. AI helps to search for information that is relevant to the target audience at each buying stage of the marketing funnel. The most impressive tool for content creation is Acrolinx.

Marketing 132

Marketing Machine Learning SEO Real Estate 132

Single Grain

APRIL 28, 2020

This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product. Take the topics that performed well on one channel and repurpose them into a piece of content for another segment of your audience. 3) Anheuser-Busch. Avoid being a faceless brand that caters to “everybody.”

Marketing 141

Marketing Audience Media ROI 141

Martech

OCTOBER 19, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. Aura also breaks up its tests according to audience segments. “We She’s also impressed by Optimizely One. We’re running headline tests. We test full-page redesigns. We test our paid traffic differently,” she said. “We

Marketing 117

Marketing Machine Learning Conversion Rate eCommerce 117

Martech

OCTOBER 18, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. ” Aura also breaks up its tests according to audience segments. ” She’s also impressed by Optimizely One. We test full-page redesigns. “We test our paid traffic differently,” she said.

Marketing 131

Marketing Machine Learning Conversion Rate eCommerce 131

Digiday

APRIL 2, 2023

Just look at Microsoft streaming platform Mixer’s failure to bring over large numbers of viewers when it signed exclusive partnerships with top Twitch streamers Ninja and Shroud in 2019: for the most part, their audiences just moved down to the next-most-popular streamers on Twitch rather than leaving the platform altogether.

Impressions 90

Impressions Entertainment Audience Advertising 90

MediaFuse

JUNE 6, 2019

A report created by eMarketer shows that in 2015 in the US only mobile programmatic ad spending equaled to $10.68 In 2015 $17.5 War Room shares that “with a captive audience and better targeting, the right consumers in-application advertising has impressive results”. By the end of 2018, the total was $30.09

Marketing 52

Marketing CPC CPA CPM 52

OpenX

OCTOBER 14, 2022

What if you could reach your audiences online with high-quality, high-definition streamed video at scale? OpenX Video using streaming lets you serve high-quality video across more placements, helping you create unforgettable experiences for more of your audience — at a lower cost than traditional video inventory.

Advertising 52

Advertising Audience Viewability Impressions 52

Smart-Hub

DECEMBER 22, 2023

It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. AdTech Ecosystem: What is it and Who is it For?

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

JANUARY 6, 2015

Aug 2014 : Announced our partnership with Factual to provide geo-derived audience targeting capability to InMobi’s brand advertisers. Oct 2014 : In a first-of-its-kind move, we took the bold step of offering Guaranteed Outcomes to ensure brands meet their KPIs with each and every ad impression. Watch this space !!

Native Advertising 40

Native Advertising Shipping Video Ads Ad Exchange 40

InMobi

JANUARY 22, 2019

Essentially, this denotes the cost for 1,000 impressions of a particular ad. Impact of Target Audiences and Types of App Users on Rates for In-App Ads But, in-app advertising rates are about much more than just formats. Historically, iOS users were richer than Android users, making them a more lucrative target audience for advertisers.

CPC 52

CPC CPM Advertising Banner 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Lemonads

AUGUST 10, 2020

Take a look at their audience profile! AdNow audience profile AdNow can be the best alternative to the Ad Network besides Google Adsense to make money with your blog and, if you have joined AdSense ads, then it will not be a problem to put AdNow ads on your website or blog together with AdSense. What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. Moreover, these kinds of in-stream video ads are very engaging with audiences as they get a sense of control over them. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Single Grain

SEPTEMBER 15, 2020

Ranking well for your target keywords now requires high-quality content that your audience finds genuinely useful. In 2015, Neil Patel wrote a piece called The Beginner’s Guide to Online Marketing. It was super detailed and he built links to it manually from September through November of 2015. Get A Free Consultation.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Display ads are sold on a CPM (cost-per-thousand impressions) basis, and prices can vary depending on the format and the placement.

Video Ads 110

Video Ads Conversion CPC Banner 110

Martech

MARCH 18, 2024

The data point supplements the narrative around our customers, our audience. This was about 2015, 2016, and he introduced predictive analytics to our team. They were more, “Let’s look at impressions and let’s look at coverage trackers, and let’s do things manually.” What do people want?

Pharmaceuticals 65

Pharmaceuticals Machine Learning Agency Healthcare 65

Ad Beat

JANUARY 1, 2020

As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. Source: Mashable.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Monetize More

JANUARY 2, 2023

Since 2015, in-app ads have been performing 10x better than conventional banner ads, with 153% better CTR’s. As there are options to go deep into the detailed audience targeting aspects, the engagement rate is pretty decent. They are barely visible on the phone screen; this is why the CPMs (cost per impressions) were bad.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

VideoWeek

JUNE 23, 2023

“They chase cheap CPMs … However, in the media world not all inventory and not all impressions are equal. ” Magnite Launches Audience Products Suite Magnite Access Sell-side platform Magnite has launched a suite of omnichannel audience products called Magnite Access. Warner Bros.

GDPR 52

GDPR Cookies Ad Tech Agency 52

VideoWeek

JUNE 17, 2022

Most of those lost impressions come from ancillary devices, with 17 percent of ads played via dongles, sticks and gaming consoles being delivered when the TV is off. Ten Percent of CTV Ads Play When TV is Off, Claims GroupM & iSpot. Azerion and Oracle Protect Against Invalid Traffic.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. Who should use it?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

MARCH 24, 2023

“We are constantly seeking and developing new ways for our audiences to engage with us,” said Lauren Dick, executive director of media and data services at Mail Metro Media. The modernised licence covers iPlayer, BBC Sounds and the BBC website, where the PSB is to make key content available for online audiences.

Media 52

Media Entertainment Ad Inventory Retail 52

Lemonads

OCTOBER 6, 2020

Since the ads are seen as part of the content and not the usual blinking banners, users actually share these images on social networking sites with the likes of Pinterest and Facebook increasing your audience and getting a higher engagement. Your audience deserves great looking ads. TripleLift has also many Award Winnings!

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Single Grain

AUGUST 24, 2022

They have an in-house team of creative and skilled digital ad experts who work together to create effective advertisements that are engaging, compelling and reach the right audience at the right time. Continuous optimization and monitoring help advertisers gain an impressive return on their social media marketing spend.

Agency 59

Agency Advertising SEO Retargeting 59

MobileAds

JANUARY 20, 2021

High impressions. According to VentureBeat, mobile video ad spending triples in 2015, where global ad spend on video rise to 71 percent of total mobile ad spend in Q3. Heineken Light reached 54% of audiences — 35 million people — in just three days using video ads on Facebook. Who is your target audience?

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

VideoWeek

SEPTEMBER 29, 2023

LoopIQ uses purchase data to reach relevant CTV audiences and measure campaign impact on customer spend. Roku will offer Spotify video inventory through its Roku Audience Network, as part of Spotify’s Video Everywhere ad offering. The move adds Spotify’s Video Takeover ads to CTV devices, alongside mobile, tablet and desktop.

Media 52

Media Non-Profit Advertising Ad Tech 52

Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. DatalyMedia’s Strategy According to the data, DatalyMedia has executed its cookie stuffing schemes since at least 2015. Advertisers’ businesses boom yearly on Black Friday as they promote their annual sales.

Cookies 98

Cookies CPL Ad Tech Affiliates 98

Single Grain

OCTOBER 14, 2019

billion: Impressive stats, right? Nike’s audience is versatile. So to speak to their target audience in the same language, Nike’s ad campaigns uses a voice to which their consumers are likely to respond. And, yeah, jersey sales were 500% up in 2019 compared to the 2015 World Cup. Related Content: .

Marketing 109

Marketing Fashion Banner Audience 109