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Nick Manning of MMC: New ANA Programmatic study – why only advertisers can solve the problem

More About Advertising

We’ve now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of online display advertising on the Open Web.

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Major trends in martech for 2024: the real changes underway in a 99% platitude-free report

Chief Martech

It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. They had no say over the body of our report. Thanks to a flurry of AI-powered startups, the landscape grew 18.5% in just the past six months. Now we added that many apps in a few short months.

MarTech 99
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Adidas conquers the World Cup final at Messi’s feet

Digiday

The same man who led his country’s national team to glory in CONMEBOL tournaments carried the national team on his shoulders in South Africa in 2010, Brazil in 2014 and Russia in 2018. Body doubles were also used for the sequence to be put together, they said. “All those memories.

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Buoyant UK TV advertising blasts through £5bn barrier

More About Advertising

per cent increase on 2014 according to new figures from TV marketing body Thinkbox. UK TV advertising blasted through the £5bn barrier for the first time in 2015, a 7.4 What will make Thinkbox’s TV company members just as happy is that online businesses are now the second biggest TV advertising category, spending over £500m.

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Women

Advertising to Baby Boomers

Let me get this out of the way… I love older women: Going Nutty Over Older Women’s Bodies (Huffpost) … With younger bodies. Older bodies are complex, real. they’re the same from top to bottom. Same shape, same skin, same rubbery feel. Nothing much there. Unfinished, incomplete. And only a few curves and barely any crannies.

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Aerie boosts spending for paid social, influencers as it continues to use un-retouched photos for ads

Digiday

Aerie hasn’t retouched photos for its ads since 2014 — an effort that’s helped the brand generate headlines and stand out among its competition as it shows what people really look like while wearing their products. Brown added: “As long as the brand is also showing a huge diversity of people: age, body size, race etc.

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FTC Holds Conference on Faux Fat Foes

All About Advertising Law

Some of us (not naming names) began 2014 with self-driven promises to go to the gym instead of watching Bravo, to opt for that kale salad instead of the truffle oil risotto, and to start doing calf raises while brushing our teeth. It causes substantial weight loss by wearing a product on the body or rubbing it into the skin.

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