Digiday

MARCH 20, 2024

Finding the value When Amazon acquired Twitch in August 2014, the livestreaming platform largely justified its billion-dollar price tag for three reasons: its role as the central hub for the online gaming and streaming community, its uniquely powerful livestreaming infrastructure, and its ability to serve advertisements to gamers at scale.

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Digiday

MARCH 18, 2024

Since the generative AI boom began, advertising holding companies and independent agencies have raced to develop their own platforms. It’s one of the reasons why some might say we were late to the AI conversation,” said Simms, who founded Gale in 2014. Stagwell Inc.-owned For example, he said Alchemy.AI

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InMobi

JULY 28, 2014

The best team won the Football World Cup 2014. The graph below indicates the % change in app consumption during the 2014 Football World Cup. Advertisers can more effectively target their consumers by knowing just how sports fans are using their mobile devices while they’re watching games.

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InMobi

JULY 23, 2014

Today we released our Q2 2014 Network Research , which reported on the latest mobile device and OS share trends on the InMobi network. Here are some of the global highlights: Overall, the volume of impressions globally in Q2 2014 on the InMobi network was up significantly compared to the previous quarter. compared to Q1 2014.

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Digiday

JANUARY 11, 2024

Following its acquisition nearly a decade ago in 2014, Twitch has struggled to consistently turn a profit, publicly jockeying with streamers and influencers over its cut of advertising revenue last year.

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More About Advertising

JUNE 25, 2020

The investigation, led by PwC, examined the waterfall effect of an advertiser’s investment – the dilution of advertising spend before it reaches a publisher. Prior studies by the WFA (2014). On May 6 ISBA released a summary of a nine-month investigation into digital media buying in the United Kingdom.

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InMobi

DECEMBER 30, 2013

With the total value of mobile traffic having already increased multi-fold this year, mobile advertising has gained huge prominence and become hot tech topic. With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014.

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Exchange Wire

JANUARY 11, 2024

StackAdapt is an AI-driven programmatic advertising platform. Launched in 2014 by co-founders Ildar, Yang, and Vitaly, StackAdapt has been recognised as one of the [.] Co-founder and former COO of StackAdapt Vitaly Pecherskiy, steps up to chief executive officer, starting this month.

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More About Advertising

MARCH 2, 2017

Now independently-owned Edelman, arguably the most successful global PR agency, is consolidating its advertising efforts through Edelman Deportivo, Deportivo being the much-awarded Swedish agency it bought in 2014. Edelman Deportivo will.

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Gods of Advertising

DECEMBER 23, 2014

However you look at it, 2014 was the year of being offended. Humiliated them anyway. Which was deeply sad, funny and troubling all at the same time. Those emails were priceless. Undermining a company not so much. In big ways (Black Lives Matter) and in myriad small ways (U2 forcing an album upon us), America got offended. Over and over again.

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VideoWeek

JUNE 7, 2023

VideoWeek spoke with Amitt Sharma, CEO of VDO.AI, to hear more about how advertisers are working with interactive formats, and the factors which could accelerate the uptake of interactivity in CTV advertising. start, and how do you now work with advertisers? How did VDO.AI Is there inertia?

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More About Advertising

NOVEMBER 23, 2022

Meanwhile the Italians – whose team haven’t made the finals since Brazil 2014 – can only look on. The post Mondelez urges passionate Italian fans to support Canada in the World Cup first appeared on More About Advertising.

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VideoWeek

JANUARY 18, 2024

From the IPA’s data, 26 percent of advertisers who were surveyed said their UK marketing budgets grew in Q4 last year. percent, which is the key figure used by the Bellwether to assess the health of the market, was the highest since Q2 2014. There were mixed fortunes for different types of advertising. Meanwhile 11.3

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AdPulp

JULY 23, 2019

Out-of-home advertising is a growing field that is filling an important niche for marketers today. According to Crunchbase, Eaze, a cannabis delivery company founded in 2014 and backed by $51.5 The company can’t advertise through Facebook, Twitter, or Instagram, and neither Apple […].

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Bhatnaturally

OCTOBER 29, 2022

In 1989, British Airways released a campaign considered to be a classic in advertising. In 2014, technology was used cleverly to make it appear as if a small boy ‘looked up’ every [.]. Back when special effects were not as advanced as they are today, it brought alive the idea of the brand bringing people together.

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More About Advertising

FEBRUARY 10, 2023

Not that John Lewis has expired, of course, just the longstanding partnership twixt the retailer and adam&eveDDB, birthplace of arguably the best advertising in Britain and, maybe, even the world. Back in 2014 Christmas, the canvas for John Lewis ads, was fun and even advertising had its moments.

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More About Advertising

JULY 28, 2023

Abbott Lyon was set up by entrepreneurs Jezz and Nick Skelton in 2014. It specialises in premium, personalised jewellery and has grown … The post St Luke’s wins Abbott Lyon jewellery first appeared on More About Advertising. Abbott Lyon was recently named in the Sunday Times’ list of the 100 fastest growing companies in the UK.

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Martech Series

OCTOBER 11, 2022

Seedtag, the leader in contextual advertising in Europe and Latin America , has strengthened its leadership team by hiring Marcelo Cataldi as Director of Sales and Partnerships in Miami. Marcelo brings extensive experience in the Latin American advertising market.

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More About Advertising

NOVEMBER 29, 2021

Back in 2014 the brand made headlines when chef Michel Roux, of Le Gavroche fame, chose his brand ambassador role for AB over. The post Albert Bartlett gives potatoes star appeal first appeared on More About Advertising.

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Digiday

AUGUST 6, 2023

When it comes to digital advertising, ad-blockers have often been at odds with the ad-tech world. before Google acquired the startup in 2014.) “I Often portrayed by trade groups as a threat to the ad-funded economy, ad-blockers users conversely see them as heros for data privacy and user experience. He was previously COO at Spider.io

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Martech Series

JULY 6, 2022

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH).

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Fuel Lines

NOVEMBER 17, 2013

Blair Enns: Business Development Compensation The 2014 Salary Guide marks the 14th year that The Creative Group’s (TCG), has published data on starting compensation levels for creative and marketing fields. © 2012 Onward Search . © 2012 Onward Search .

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More About Advertising

NOVEMBER 15, 2021

Never more so than in 2014 when Sainsbury’s produced its Great War centenary epic, directed by the late Ringam Ledwidge. The post Sainsbury's offers 'a Christmas to savour' first appeared on More About Advertising. Things have moved on a bit, with Sainsbury’s, now helmed by Wieden+Kennedy, eschewing.

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VideoWeek

AUGUST 30, 2023

NBCUniversal today announced the permanent appointment of Mark Marshall as Chairman, Global Advertising Partnerships. Marshall joined the NBCU sales team in 2014, following a 14-year stint at Turner Broadcasting, reaching the position of SVP and National Sales Manager.

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All About Advertising Law

JULY 25, 2014

There is so much overlap of IP and advertising law that we all plan to attend and hope you will too. There will be plenty of time for networking at lunch and at a reception on the roof, next to our Bocce court, afterwards. And, depending upon which state you practice in, we may be able to get you CLE credit.

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Basis

JANUARY 5, 2023

Here’s what to read from the week of 12/30/22 – 1/5/23 to stay ahead of the curve: Google and Meta’s Advertising Dominance Fades as TikTok, Streamers Emerge [:06] . With economic uncertainty still looming, many advertisers are looking for creative and flexible ways to connect with consumers without amping up their budgets.

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VideoWeek

JANUARY 24, 2024

billion in Q3 2023, according to the latest Expenditure Report from the Advertising Association (AA) and WARC. The report credited the growth to a sharp uptick in search and online advertising, which rose by 23.7 But there were optimistic signs for TV advertising in the year ahead, with TV spend forecast to rise by 1.4

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VideoWeek

APRIL 4, 2024

But where such a packed sporting schedule would once have been a golden ticket for TV companies, the playing field looks different this year; audiences are fragmented across different video services, and advertisers are not spending on TV like they used to. And without the mass reach of live TV, advertisers will spend less around sport.

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More About Advertising

MARCH 28, 2023

Founded by Mae Karwowski and Maxime Domain in 2014, Obviously’s clients include Google, Ford, Ulta Beauty and Amazon. The post WPP doubles down on influencers with Obviously buy first appeared on More About Advertising. Obviously will join WPP’s VMLY&R network. It employs 100 people in San Francisco and Paris.

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More About Advertising

NOVEMBER 3, 2021

WPP’s Mindshare had handled Facebook since 2014 but declined to repitch. The post Publicis Groupe's Spark Foundry wins Facebook media first appeared on More About Advertising. Spark Foundry, MediaVest as it used to be, beat Dentsu, which had some Facebook business, and Havas in the final pitches.

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More About Advertising

FEBRUARY 23, 2016

UK TV advertising blasted through the £5bn barrier for the first time in 2015, a 7.4 per cent increase on 2014 according to new figures from TV marketing body Thinkbox. What will make Thinkbox’s TV company members just as happy is that online businesses are now the second biggest TV advertising category, spending over £500m.

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AdPulp

DECEMBER 21, 2014

Stuart Elliott, the long-standing advertising critic at The New York Times, typed up his final column for the paper last week. In holiday spirit, won't unleash a "Stuartism" on hapless PR person — Stuart Elliott (@stuartenyt) December 19, 2014 In his final […].

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More About Advertising

MARCH 23, 2021

Like Forsman & Bodenfors’ “Epic Split” commercial for Volvo, which won 20 Cannes Lions in 2014, this pan- European ad for Ford by AMV demonstrates that a B2B remit doesn’t have to be second best. The post AMV's pan-European 'Heartbeat' ad raises the pulse for Ford first appeared on More About Advertising.

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InMobi

JUNE 13, 2014

Using mobile ads to monetize is an integral part of the mobile apps ecosystem today, with a large number of developers relying solely on advertising revenue to sustain their businesses. Though this new ID has been available since then, come August 1st 2014, the new policy will be in effect that mandates the use of the Advertising ID.

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AdExchanger

SEPTEMBER 20, 2022

Olaplex, which launched in 2014 making premium hair care products, was content growing its biz purely by word of mouth among stylists online.

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Paleo AdTech

DECEMBER 10, 2023

billion acquisition by Oracle in 2014. Nonetheless, Datalogix’s ‘ROI product’ proved successful and at one point DLX claimed 80% of the top US advertisers and 7 of 8 of the top publishers as clients. Datalogix continues to function as Oracle Advertising , part of the Oracle Advertising and CX suite.

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Retail CPM Audience ROI 52

Martech

APRIL 18, 2022

Meta is asking an appellate court to overturn a ruling granting class-action status to a lawsuit claiming Facebook inflated advertising numbers. advertisers who used Facebook’s Ad Manager or Power Editor to purchase ads on Facebook or Instagram after August 15, 2014. Get the daily newsletter digital marketers rely on.

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