Martech

DECEMBER 6, 2023

Dana Carr, director of email marketing for customer data platform vendor Optimove, recommends a couple of strategies to avoid having legitimate messages flagged as spam. Any lingering reluctance to include the feature is a sign of an email strategy focused on quantity over quality. “The

MarTech 129

MarTech Education Marketing Agency 129

Monetize More

JANUARY 2, 2023

When you have taken so much time and effort to perfect your app and offer a rich user experience; you may be wondering how you can make solid revenue from it. So, what is Mobile App Monetization? It’s when you find opportunities to earn revenue from your app users. Who wants that?

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

RevX

FEBRUARY 6, 2022

The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile apps will generate a whopping over $935 billion in revenue through paid downloads and in-app advertising.

Retargeting 52

Retargeting Non-Profit Conversion Audience 52

Martech Series

NOVEMBER 16, 2022

In this article, we take a look at some key data-driven insights to fuel your loyalty strategy for 2023. Get to know your customers through data. But it’s not always clear how to take your loyalty program to the next level. The popular ride-sharing app recently made waves for axing its loyalty program Uber Rewards.

Machine Learning 91

Machine Learning Conversion Rate Communications MarTech 91

Chief Martech

JANUARY 14, 2023

Oh, one more thing: they’ll need to adapt to a tech landscape that is about to undergo multiple seismic shifts. First, the bad news. (“Wait, what you said above isn’t the bad news?”). You might think, “Oh, martech is an S-curve, and we’re now at the top of it.” It won’t be easy.

MarTech 136

MarTech Non-Profit AutoMobile Machine Learning 136

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. Why segment in GA4? The best part? Content interest.

A/B Testing 100

A/B Testing Audience MarTech Marketing 100

MNTN

AUGUST 12, 2022

Harvard Business Review covered a few of the reasons why this might be happening in a new analysis. In good times and bad, brands still need to grow, and marketing plays a crucial role for businesses, especially during volatile times. First, they suggest that some companies have not fully developed their digital marketing organization.

Audience 98

Audience Marketing Retail Advertising 98

InMobi

MARCH 9, 2022

You want to go to the next level? Maybe you substituted an ingredient in a recipe that ended up tasting a thousand times better than imagined. And you’re ecstatic, and every time a friend who knows how hard you have been working congratulates you, that feeling of pride and reward grows more and more.

Video Ads 52

Video Ads Banner Communications Advertising 52

AdvertiseMint

JULY 16, 2023

How do you remove a watermark from a TikTok video? Removing a watermark on your TikTok video can be tricky, but you can do it with the right tools and strategies. In this blog post, we’ll look at how you can remove watermarks from your TikTok videos in various ways. You can use apps or tools to blur a watermark.

Social Advertising 52

Social Advertising Media Agency Advertising 52

Smart-Hub

DECEMBER 21, 2023

At the same time, you, as an ad exchange owner, also need precise targeting capabilities to match DSPs and SSPs and ensure the effective performance of your platform. In this guide, we will dive into the nuances of precision targeting and provide you with some ideas on what features to equip your ad exchange with.

Ad Exchange 49

Ad Exchange Banner Geo targeting Pop-Up 49

YieldBird

MAY 26, 2023

The growth of mobile ad blockers globally. Additionally, nowadays, it’s also possible to block ads within an app – which was seen by publishers as a great way to bypass the blocking of ads. wireless carriers that already offer unlimited voice and data bundles, where you can choose from different data & speed packages.

CPM 98

CPM Pop-Up Data Management Platform Shipping 98

Lemonads

SEPTEMBER 5, 2021

App Store Optimization (ASO) is the process of improving app visibility within the app stores and increasing app conversion rates. The major app stores are App Store for iOS and Google Play for Android. Your goal as a marketer is to convince people to click into your app store listing when they find it.

Conversion Rate 52

Conversion Rate Click Through Rate Conversion Marketing 52

Monetize More

DECEMBER 29, 2022

So, you’ve decided to venture into programmatic video. You’re making a smart decision that will help you reach new audiences and get your content seen by more people. In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023. App names, Domain.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Martech

DECEMBER 1, 2022

If you ever want to hear a business owner rant, just grab some popcorn and casually bring up Yelp. Yelp is not a black box but a nuanced platform you can navigate to your advantage. The key phrase here — and what you can actually do something about — is “user activity.” This does not impact the overall Yelp score.

Pop-Up 103

Pop-Up Communications Conversion Marketing 103

YieldBird

SEPTEMBER 25, 2023

Ad viewability measures whether a user sees an ad on websites, mobile apps, or other digital platforms. However, simply loading an ad on a webpage or app does not guarantee that users have viewed it. Why is 70% considered a benchmark? What’s The Ideal Ad Viewability Score? How to measure ad viewability?

Viewability 52

Viewability Banner Impressions Video Ads 52

Martech

AUGUST 16, 2021

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and Marketing Operations professionals, Because we’re trying to speak to both of you, but we know you’re each hardwired a little differently. But you know what we mean.).

Marketing 104

Marketing Impressions MarTech Agency 104

Automatad Inc.

FEBRUARY 29, 2024

Are you one among them? Then you are in the right place. Hence, you must fight back by encouraging users to reduce ad-blocker usage with these handpicked strategies and regain your lost revenue. As a publisher, this must not be new to you. You might already be executing a couple of them. It is obvious.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

InMobi

JULY 10, 2020

But as time spent on mobile rises, they should consider adding apps into their media portfolio. For one, Americans now spend more time using their mobile devices than watching television. And apps account for 90% of all time spent using smartphones. But they are the most prevalent.

Audience 52

Audience Cookies First-Party Cookies GDPR 52

MNTN

FEBRUARY 9, 2024

Connected TV is a big opportunity for television advertisers, and there’s a lot to learn if you want to be successful. We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares with traditional television advertising. Spoiler alert: it’s not even close.

Advertising 98

Advertising Marketing Retargeting CPA 98

InMobi

JUNE 12, 2020

With most voters still wary of large public gatherings and facing the lingering effects of the pandemic, mobile is the ideal platform as consumption continues to grow over the past many months. For example, a weather app can provide location information, while a social media app often provides basic demographic information.

Advertising 52

Advertising ROI Cookies Audience 52

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Then this guide is for you. Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In Q1 2019, the average CTR for a video ad in the U.S.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Brid.tv

JUNE 23, 2023

Benefits of Live Streaming for Publishers Incorporating live streaming into your content strategy offers the following advantages: Enhanced Audience Engagement — Nowadays, viewers seek immediate and interactive experiences with content creators. Need help monetizing your live streams?

Audience 52

Audience Education Entertainment Marketing 52

InMobi

AUGUST 26, 2019

When smartphones are ever-present, everyone is a mobile consumer. Here’s why mobile is central to driving real connections with consumers. Today, why bother specifying between a consumer and a mobile consumer? Consider this information: A significant percent of consumers have mobile devices.

Conversion 52

Conversion Audience Marketing Retail 52

InMobi

APRIL 1, 2019

Nowadays, getting your mobile app marketing strategy right is critical for the sustained success of any mobile application. There are now more than two million mobile apps in both the iOS App Store and the Google Play Store, and that number keeps growing to new heights every year.

Marketing 52

Marketing Retargeting Banner Audience 52

InMobi

AUGUST 11, 2021

But what products and services do telcos need to offer in order to stay competitive? Here’s why the standard core business model for telcos no longer suffices and how it should evolve. And of course, many telcos have successful business offerings, with packages designed to meet corporate connectivity needs.

Manufacturing 52

Manufacturing Communications Finance Media 52

InMobi

OCTOBER 15, 2020

With the critical holiday shopping season approaching in the United States, here are the key retail mobile app statistics you really need to know. 1) Who Are These Mobile App Users? For a deep dive into who was using the top retail Android and iOS apps, we turned to the data.

Retail 52

Retail Electronics Agency Marketing 52

YieldBird

MAY 26, 2023

The growth of mobile ad blockers globally. Additionally, nowadays, it’s also possible to block ads within an app – which was seen by publishers as a great way to bypass the blocking of ads. wireless carriers that already offer unlimited voice and data bundles, where you can choose from different data & speed packages.

CPM 52

CPM Pop-Up Data Management Platform Shipping 52

Ad Monsters

AUGUST 5, 2022

Sharon Harris, CMO, Ascential, leads a team that is always two steps ahead of their clients. Since becoming CMO in December 2021, Harris and her team have taken a hands-on approach in helping educate companies about why they need to take advantage of the content mediums available to them to leverage their data.

Audience 52

Audience Cookies Retail Education 52

Martech

OCTOBER 23, 2023

Google search dominance Search engine competitors and claims of harm Google’s default search deals Additional legal issues Potentially anticompetitive conduct Google’s defence Dig deeper: Why we care about search marketing Google search dominance Google credits its 90% market share to being a superior platform (Sept.

Mobile Search 77

Mobile Search Machine Learning Advertising Manufacturing 77

InMobi

JUNE 1, 2020

When it comes to in-app advertising, creatives are crucial to the overall success of the campaign. Even the best strategy and targeting will all be for naught if the creatives fall flat or just don’t resonate with target consumers. Getting creatives right for in-app performance advertising is both an art and a science.

A/B Testing 52

A/B Testing Click Through Rate Machine Learning Brand Awareness 52

Digiday

FEBRUARY 16, 2023

In 2012, Metro Trains — the public transit operator in Melbourne, Australia — created “Dumb Ways to Die,” a popular public safety campaign that spawned a series of tie-in mobile games. Over a decade later, the campaign’s jingle is massively viral on TikTok — and its current owner, the mobile game studio PlaySide, is taking advantage.

Conversion 64

Conversion Marketing Audience 64

Martech

AUGUST 9, 2021

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. I may spend my days putting words together, but crossword puzzles have always puzzled me. Businesses will need to focus on rich value exchanges to persuade customers to give up at least some of their data.

Ad Targeting 109

Ad Targeting Cookies Food Ad network 109

InMobi

OCTOBER 16, 2018

Before getting any app off the ground, it helps to have the ideal mobile app monetization strategy selected right from the get-go. That way, app revenue is well ingrained in the user experience. But, how do you determine how to monetize your app? Each app monetization model has its own pros and cons.

Non-Profit 52

Non-Profit Click Through Rate Native Advertising Ad Exchange 52

InMobi

OCTOBER 13, 2020

In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. Increasingly, it’s the best marketing strategy for boosting retail sales. More Americans will be buying from mobile in 2020 than in 2019. Most of this mobile shopping is happening on app too.

Retail 52

Retail Advertising Mobile Ads Electronics 52

MobileAds

JANUARY 20, 2021

Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Global mobile data traffic grew nearly 70%. Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

JUNE 7, 2019

In order to appeal to customers on mobile devices today, what do CMOs and marketers need to do? Effectively reaching and communicating with mobile audiences requires more than just a responsive version of your website. People on mobile devices have very specific behaviors and expectations. Who are you trying to talk to?

Mobile Ads 40

Mobile Ads Audience Video Ads Communications 40

AdvertiseMint

JULY 16, 2023

Do you find yourself spending more and more time on your TikTok feed? You’re not alone! In recent years, the app has skyrocketed in popularity and become one of the most widely used social networking platforms available. But have you ever wondered why your feed has such an array of content?

Media 52

Media Audience Social Advertising Agency 52