Basis

NOVEMBER 18, 2022

Why should sourcing consumer data be any different? But third-party cookies are on their way out, with regulators, consumers, and tech providers alike pushing for advertising methods that prioritize consumer privacy. “It was love at third sight…”. “I I want to be the third to thank you for…”.

Machine Learning 80

Machine Learning Cookies Retargeting Audience 80

InMobi

MAY 21, 2020

All good marketing strategies need to be underpinned by quality data and insights, but how can you understand your target audience segments when many key behaviors and habits have shifted? To read the first post on understanding consumers today, click here. So what does this all mean for marketers?

Audience 52

Audience Fashion Marketing Media 52

InMobi

MAY 20, 2020

In the midst of literally everything happening in the world right now, in-app marketing may well be the last thing on your end – even if you’re in the mobile app marketing space. To read the first post on understanding consumers today, click here. So what does this all show? For example, in the U.S.,

Marketing 52

Marketing Communications Rich Media Audience 52

Digiday

MAY 4, 2023

Sponsored by Wurl Streaming is having its moment in the spotlight. As the streaming industry matures, marketing will play a critical role in helping platforms succeed. As the streaming industry matures, marketing will play a critical role in helping platforms succeed.

Marketing 56

Marketing Audience Advertising 56

VideoWeek

DECEMBER 21, 2022

So I think it will become the overriding factor in the years to come. And so we are going to continue to see temperature rises, we are going to crash through 1.5 degrees, we’re probably at the moment looking like we’re going to go to 2.8 Jake Dubbins, Co-Founder and Co-Chair, CAN. What do suppliers need to do?

Media 98

Media Advertising Impressions Agency 98

Digiday

APRIL 4, 2023

Kellie de Leon, senior director of content marketing, Treasure Data Madtech, a phrase coined by David Raab, founder of The CDP Institute, began trending around 10 years ago with the realization that marketing technology (martech) and advertising technology (adtech) needed to be more tightly integrated to keep up with consumer demand.

ROI 59

ROI MarTech Agency Marketing 59

Martech

JULY 22, 2021

This is on my mind after spending a couple of days last week in a conference room with some twenty or so other people, all un-masked, all vaccinated (and in my judgment, for what it’s worth, trustworthy people). Ari Buchalter, who served as CEO for both companies, now takes over as CEO of Place Exchange. It seemed fine at the time.

Non-Profit 107

Non-Profit Marketing MarTech Advertising 107

Basis

AUGUST 17, 2023

But today, in a world of high consumer expectations and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.

Agency 52

Agency Media Finance Demand Side Platform 52

MNTN

FEBRUARY 9, 2024

For most successful brands, TV advertising is a critical part of their wider marketing strategy. Now, let’s make a quick distinction. For example, other forms of linear TV include satellite and “over the air” So any medium with a “line up” of shows at set times qualifies as linear.

Advertising 98

Advertising Marketing Retargeting CPA 98

Martech

DECEMBER 28, 2022

So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Marketers need to continue to understand their customers better through analytics. Is there a marketing use case for ChatGPT?

eCommerce 102

eCommerce Retail Conversion Communications 102

Basis

OCTOBER 27, 2023

But further down, below the surface, cookies and third-party data and a web of interconnected platforms and ad networks and publishers and advertisers intertwined to serve targeted ads to customers who had little idea as to why they were seeing them—and even less of an idea of how much of their personal data was being used in the process.

Advertising 52

Advertising Cookies Retail Ad Exchange 52

Martech

JULY 12, 2023

Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality. Dig deeper: Why we care about social media marketing: A guide for brands Is Threads the best alternative for advertisers? So much so, users can’t sign up for Threads without an Instagram account.

Marketing 98

Marketing Retail Fashion Conversion 98

Martech

OCTOBER 14, 2022

Why argue against hiring such a pivotal figure in your C-suite? Why argue against hiring such a pivotal figure in your C-suite? Before we dive too far into the conversation about why you might not need to hire a CMO just yet, let’s establish a baseline. Marketing is a requirement for growing organizations. It’s not optional.

Non-Profit 112

Non-Profit Communications Marketing Public Relations 112

Martech

MARCH 18, 2022

Why marketing ops professionals are on the front lines of marketing : Marketing ops is critical to the most important things marketing organizations do today. How agile is transforming modern marketing : Learn why agile is becoming the new foundation for marketing going forward. That list is featured below. Marketing operations.

MarTech 117

MarTech ROI Cookies Entertainment 117

Digiday

MAY 29, 2022

And maybe they shouldn’t be seen just as “cannabis consumers.”. Noting that that amount almost matches the $100 billion spent on beer, NFD is trying to paint a picture of the cannabis consumer as normalized and just as appealing to mainstream marketers. And so very quickly there will be an erosion of the distinction between [them].

Media 68

Media Pharmaceuticals Advertising Marketing 68

InMobi

MAY 29, 2019

Talk to any CMO or other marketing leader today, and you’ll likely hear them discuss any number of marketing challenges they now face. But, whether they know it or not, all of today’s marketing activities and strategies hinge on one thing: delighting consumers in an ever-connected, multi-screen world. That all depends.

Marketing 52

Marketing Conversion Rate Media Video Ads 52

Basis

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? So, what are the components of direct response marketing? Consumers today want trustworthiness, personalization, and more control throughout their buying journey. Was it recommended to you by a colleague?

Marketing 67

Marketing Rich Media Audience Education 67

Martech

MARCH 18, 2022

Why marketing ops professionals are on the front lines of marketing : Marketing ops is critical to the most important things marketing organizations do today. How agile is transforming modern marketing : Learn why agile is becoming the new foundation for marketing going forward. That list is featured below. Marketing operations.

MarTech 104

MarTech ROI Cookies Entertainment 104

MNTN

JULY 5, 2023

Meeting your customer at the right time, through the right channel is essential to serving their needs, and a well-defined funnel can make that happen effectively. So what exactly is a full-funnel marketing strategy? Now, it’s about convincing them that your brand is the best choice when compared to the competition.

Marketing 52

Marketing Conversion Conversion Rate Shipping 52

Basis

JUNE 10, 2022

But today, in a world of unforgiving consumers and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.

Agency 61

Agency Media Demand Side Platform A/B Testing 61

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! Third-party cookies are going the way of the dodo.

Marketing 118

Marketing Cookies Geo targeting First-Party Cookies 118

Digiday

JUNE 19, 2022

After two years of waiting with bated breath (through N95 masks, of course), the Cannes Lions Festival of Creativity returns to the Riviera. Marketers and advertisers can expect to find much of the usual wheeling and dealing when they descend upon the south of France for this year’s festival. Call it a sign of the times.

Media 64

Media ROI Ad Tech Advertising 64

Martech Series

JUNE 21, 2022

What’s incredibly exciting about joining Cloudinary is that all of the pieces are now together in an immediately differentiated solution. Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio?

MarTech 88

MarTech ROI Audience Media 88

Clearcode

JULY 3, 2023

Ann, thank you so much for joining me today. Companies and agencies are increasingly paying attention to the possibilities of in-game advertising within the metaverse. Ideas, budgets, and requirements are growing alongside the development of this new channel. The Questions Covered In the Video What does Super League do?

Advertising 52

Advertising Pop-Up Banner Audience 52

Basis

JUNE 6, 2022

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? So, what are the components of direct response marketing? Consumers today are savvy, well-informed, and deliberate in their buying choices. Had you been actively searching for material around its themes?

Marketing 61

Marketing Rich Media Audience Education 61

InMobi

MARCH 1, 2016

Shopping apps are a viable proposition, but with consumers spending only 5 percent of their time in-app, according to Forrester, the odds of completing a sale on a mobile device are lower than retailers imagine. The buttons challenge the notion of the app as a final destination and argue that any mobile real estate can now be “shoppable.”

Real Estate 52

Real Estate Retail Finance Education 52

InMobi

APRIL 11, 2022

For the latter, identity solutions may be something that they’re exploring but they may also be thinking: ‘I don't need to invest time on this right now because there is no need.’ ’ And, suddenly now they don't know how much time there is and it’s starting to become a pressing issue. .’

Advertising 52

Advertising Cookies GDPR Banner 52

MNTN

JULY 15, 2022

Creating a genuine interest in your product or service is a must if you want consumers to convert. Demand generation intends to make your offering more visible to the public so that you can build a sales pipeline for your business. This information is essential to the consumer-centric aspects of demand generation.

Brand Awareness 52

Brand Awareness Audience Click Through Rate Education 52

VideoWeek

FEBRUARY 23, 2024

These features are now being rolled out globally. Google is also now folding Gemini, its most advanced AI model, into the ad tool. In this week’s Week in Review: Vice plans to shut its website, Google adds GenAI capabilities to Performance Max, and FuboTV sues Disney, Fox and WBD over their sports joint venture.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

DECEMBER 8, 2023

“Our content budgets are now impacted, which in turn will have a significant impact on the wider creative sector across the UK,” said a statement from the BBC board. The government announced that the BBC license fee will increase by £10.50, a smaller rise than the BBC and Office for Budget Responsibility had anticipated.

Video Ads 52

Video Ads Media Ad Tech Agency 52

Martech

MARCH 15, 2022

To develop a great brand strategy today, you need both a thorough understanding of why you choose certain types of brand strategies and a detailed outline of what your strategies will be. Why is branding important? Why is branding important? Companies with poor branding end up having to pay 10% higher salaries.

Marketing 141

Marketing Audience Communications Media 141

MobileAds

JANUARY 20, 2021

Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Consequently, mobile advertising is significant for brands and advertisers (when it is done right). So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? Understand how each works.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Martech

DECEMBER 20, 2023

There has never been a better time to see AI and ML not as features of but rather framing principles for the evolution of a martech strategy, and in so doing create better return on investment from martech overall. Why wouldn’t they be? This is due to a confluence of complementary factors.

Marketing 102

Marketing ROI MarTech Machine Learning 102

Single Grain

DECEMBER 19, 2023

Besides keyword research and competitor analysis, you can also use Ahrefs to find critical SEO issues on your site. As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. SEO tools help you to complete a set of tasks as fast as possible and with as close to perfection as you can get.

SEO 98

SEO Click Through Rate Conversion CPC 98

Martech Series

JANUARY 5, 2023

Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. It also assists visitors in making purchases or at the very least engages them so they can decide to make a purchase.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Single Grain

OCTOBER 21, 2019

Click here to download your free guide right now! As Dropbox UX writer John Saito puts it, the goal of UX writing “is to not have your words be noticed, so it becomes a seamless experience.”. Sounds easy enough, right? Their goal is to help and guide the user.” Get A Free Consultation.

Banner 100

Banner Conversion Click Through Rate Pop-Up 100

AdvertiseMint

SEPTEMBER 9, 2023

Do you want to understand the awards landscape so you can enter and improve your chances of winning? You’ve come to the right place! Not bad for your reputation, right? With so many shows and trophies out there, you may wonder – do awards really matter? Consumers see award-winners as smarter choices.

Advertising 52

Advertising Marketing Agency ROI 52