Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Media 132

Media Pharmaceuticals Audience Impressions 132

Digiday

MARCH 31, 2024

officials warn the AI era poses a far bigger threat than the past two decades of social media. However, few have a more personal connection to the topic than Hillary Clinton. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. With the 2024 U.S.

Media 88

Media Audience Marketing 88

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Marketing 110

Marketing Machine Learning Audience MarTech 110

Martech

APRIL 4, 2024

And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. is an AI agent designed to assist SMBs with social media strategies, content creation and channel management. That’s not good.

MarTech 77

MarTech SEO Machine Learning Impressions 77

Martech Series

FEBRUARY 16, 2023

What: Gartner Marketing Symposium/Xpo When: May 22-24, 2023 Where: Denver, CO Details : Marketing strategies are straining under the impact of unpredictable macroeconomic forces, the erosion of traditional sources of brand value and burdensome operational complexity. Gartner , Inc.

Marketing 79

Marketing Audience MarTech Media 79

Martech

MARCH 30, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. Campaign now allows marketers to get five personalized email subject line suggestions based on the information the user provides about a campaign.

MarTech 111

MarTech Affiliates Conversion Marketing 111

Martech Series

NOVEMBER 13, 2022

Fanbase Social Media Inc is launching Fanbase Camps. Each camp is dedicated to an individual topic and can host multiple audio chat rooms pertaining to that topic – a one shop stop for your favorite conversations. The post Fanbase Social Media Inc. of Fanbase. of Fanbase.

Media 95

Media Fashion Conversion MarTech 95

Martech

APRIL 27, 2023

Artificial intelligence is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Nvidia’s NeMo Guardrails is an open-source toolkit designed to make AI-powered apps more accurate, appropriate, on-topic and secure. See it here.

MarTech 102

MarTech Conversion Media Audience 102

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible.

Media 52

Media Audience Ad Tech Communications 52

Ad Rants

JANUARY 11, 2023

If you're serious about content marketing, you need to have a solid editorial calendar in place. If you're just getting started with content marketing, then a simple spreadsheet might be all you need. This is a list of all the topics you want to cover in your content, as well as when you want to publish them.

Conversion 185

Conversion Conversion Rate SEO Brand Awareness 185

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

Media 132

Media Machine Learning Conversion Impressions 132

Martech

MARCH 7, 2023

Social media platforms are an important arena for consumers to talk about brands that affect their lives. That’s why Haleon assembled an in-house team to own social media for their many over-the-counter products. and North America social intelligence lead for Haleon, at The MarTech Conference.

Media 93

Media eCommerce MarTech Conversion 93

Martech

APRIL 13, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. With it marketers can generate email content and customize it, creating personalized email campaigns tailored to their brand, tone and marketing intent.

MarTech 102

MarTech Audience Marketing Media 102

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. Many on the list are marketers and entrepreneurs themselves. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future. LinkedIn: Tim Crawford (5.9K

Pharmaceuticals 123

Pharmaceuticals Electronics Healthcare MarTech 123

Digiday

NOVEMBER 9, 2023

It’s earnings season, meaning we’re getting a look under the hood for some of the leading companies in media and entertainment. Gaming was a frequent topic of discussion throughout Warner Bros. “More than social media, more than watching television or listening to music, more than going to the movie theater.”

Entertainment 88

Entertainment Media Marketing 88

Ad Ops Hero

MAY 7, 2023

As a digital marketing agency, staying ahead of the curve and providing top-notch services to your clients is of utmost importance. However, coming up with fresh and engaging ideas for social media campaigns, email marketing, and other digital channels can be challenging. This is where ChatGPT prompts can come in handy.

A/B Testing 79

A/B Testing Finance Audience Education 79

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. It should never be skipped or overlooked.

Marketing 131

Marketing SEO Machine Learning Audience 131

Martech

MAY 30, 2023

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. Business email address Subscribe Processing.

Audience 122

Audience Education MarTech Marketing 122

Martech

MARCH 15, 2023

Digimind, the social listening and marketing intelligence platform, today unveiled a new social listening program which it says is the first to use two AI engines to monitor and analyze online conversations. AI Sense monitors social media, blogs, reviews, podcasts and more, to detect key events about any brand or topic.

Media 98

Media Conversion MarTech Marketing 98

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Marketing 132

Marketing Audience Media ROI 132

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.

Advertising 112

Advertising Marketing Geo targeting Retail 112

Martech Series

NOVEMBER 9, 2022

The Bliss Group and Ringer Sciences have announced the launch of the Executive Signals Platform (ESP), one of the first audience intelligence platforms to analyze the behavior of executives in key media channels dedicated to business. Seven out of the top 10 most frequently shared media publications by healthcare executives are trade outlets.

Healthcare 86

Healthcare Manufacturing Retail Audience 86

Martech Series

DECEMBER 22, 2022

Fortunately, significant advancements in artificial intelligence (AI) can not only help PR agencies determine where to send their pitches, but also which topics to pitch in the first place. In the past, figuring out which topics to pitch to journalists required extensive research. The Power of Intelligent Media Monitoring.

Media 98

Media MarTech Agency Advertising 98

Martech Series

JUNE 7, 2022

“BILI sits at a unique intersection of social commerce and we want to scale how brands and influencers sell together,” says Adrian Capobianco, CEO. Brands are seeing an average of 6:1 return on investment with Influencer Marketing and we want to give more brands an opportunity to discover and partner with influencers to grow their business.”.

Finance 87

Finance Communications MarTech Audience 87

Digiday

DECEMBER 1, 2022

Consumer affinity across social media can reveal some surprising insights about how people shop and engage if they watch certain videos. These data points might guide marketers on alternative spending options for their budgets that go beyond their business. In the past year, influencer content was watched 13.2

Marketing 83

Marketing Food Audience ROI 83

Martech

JUNE 26, 2023

We live in a digital marketing world. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media.

MarTech 107

MarTech Marketing Audience SEO 107

Martech Series

NOVEMBER 2, 2022

Meltwater , a global leader in social and media intelligence, released its comprehensive audience report Birdseye Report: #Foodies on Twitter. Meltwater took a deep dive into these conversations to learn more about who today’s foodies are, what they want, and what brands and marketers need to know to appeal to this growing audience.

Food 104

Food Audience Conversion MarTech 104

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Digital analytics provides performance-based metrics based on a campaign in the market.

Marketing 142

Marketing Audience Machine Learning Public Relations 142

Martech

MAY 23, 2022

For marketers this is one more challenge when it comes to earning customers’ trust. Get the daily newsletter digital marketers rely on. A 2022 survey by social media analysts Sprout Social found 71% of U.S. A 2022 survey by social media analysts Sprout Social found 71% of U.S. See terms.

Healthcare 117

Healthcare Education MarTech Media 117

Martech

JANUARY 23, 2024

Dig deeper: 5 Black Friday trends marketers can act on Value for ecommerce customers As a successful ecommerce brand, ThriftBooks sells new and used books on Amazon, eBay and other book sites. The holidays were a really strong season for us,” said Barbara Hagen, VP of sales and marketing for ThriftBooks.

eCommerce 116

eCommerce Brand Awareness MarTech Media 116

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Marketing 123

Marketing Communications Brand Awareness MarTech 123

Martech

MAY 25, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Are you getting the most from your stack?

Marketing 75

Marketing MarTech Video Ads Media 75

Digiday

NOVEMBER 13, 2023

Alex Donics, global director of demand marketing, Spotify For marketers, the most wonderful time of the year is also one of the most hectic. It’s a juggling act, but marketing resources such as planning guides help minimize the risk of missing anything. And platforms matter as well.

Audience 80

Audience Media Marketing Advertising 80

VideoWeek

AUGUST 8, 2022

A common complaint against programatic advertising is that marketers do not necessarily know where their ad spend is going. But continued shortfalls suggest marketers are not putting their money where their mouth is, and confusion persists as to how brands can simultaneously benefit the news ecosystem and their own business.

Advertising 119

Advertising Fashion Media Entertainment 119

Monetize More

JUNE 29, 2023

The world of AdTech marketing is rapidly evolving, mainly due to the rise of artificial intelligence, or AI. AI is transforming the landscape of AdTech marketing by enabling more personalized, efficient, and effective advertising campaigns. For marketers, AI extends its capabilities to other facets of the marketing process.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Martech

OCTOBER 6, 2023

“Most of it is small brand advertisers and a lot of it is highly targeted, localized, topical content. ” Dig deeper: Why we care about social media marketing: A guide for brands Should agencies be concerned? “The LLaMa LLM seems to be gaining some popularity among certain corners of the market. .

Agency 139

Agency Audience MarTech Conversion 139

MNTN

AUGUST 26, 2022

The world of marketing can move at a pretty fast pace. That’s why we created this weekly marketing news roundup, so you can see all the best stories in one place. In digital marketing news, it looks like data alone is not enough to convince a consumer to convert or a business to work with your B2B brand. A new article from Inc.

Advertising 98

Advertising Marketing Cookies Media 98