InMobi

APRIL 7, 2021

Home to 1 out of 10 gamers worldwide, India is the 5th largest mobile gaming market globally. Gaming has now achieved escape velocity in India, competing with other popular entertainment categories such as short-form video, streaming services, and social networks for user attention. trillion auctions). trillion auctions).

Entertainment 52

Entertainment Audience Video Ads Retail 52

InMobi

AUGUST 15, 2020

COVID-19 has caused a major shift in the way consumers think, feel, and act. Well, our survey of the top digital marketing leaders from Southeast Asia and India brings forth interesting facts in Marketing in The New Normal Report. What changes does it bring to the new normal in marketing? DMM is Critical, But Are Brands Ready?

Marketing 52

Marketing Brand Awareness Mobile Ads ROI 52

InMobi

APRIL 10, 2020

Amidst the outbreak of COVID-19 in India, we delved into our InMobi platform insights and conducted mobile consumer surveys to understand the following factors: 1. Awareness levels on the pandemic in India 2. Changes in consumer lifestyle, shopping habits and preferences 3. 15% of respondents are expecting layoffs.

Food 52

Food 52

Martech Series

OCTOBER 24, 2022

He most recently served as Google’s Director of Product Management and Product Lead for Advertising in Emerging Markets. In the latter role, he built a rapid innovation team spanning international offices that launched dozens of new advertiser and consumer features tailored for emerging markets.

Machine Learning 86

Machine Learning eCommerce Information Technology MarTech 86

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. There’s ample evidence to show gaming is a booming industry, emerging as a dominant form of socialisation and recreation, attracting a diverse mix of ages and genders. Valued at USD$198.4

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech Series

JANUARY 10, 2023

Furthermore, increasing R&D investments in the field, surging popularity of infotainment-based programs, along with penetration of advanced network connectivity entities like the 5G are creating lucrative opportunities for this marketplace to prosper. The Global Podcasting Market is anticipated to reach a valuation of USD 89.64

Marketing 85

Marketing Education MarTech Conversion 85

InMobi

JULY 25, 2019

It feels like just yesterday that a bunch of us met for coffee and came away with a dream: to build a technology company out of India. We pivoted from mKhoj to InMobi, and we became one of the first global technology companies based out of India. A bold dream for that time. Obviously, not all the growth happened just because of us.

Ad Tech 52

Ad Tech Manufacturing Impressions MarTech 52

InMobi

DECEMBER 30, 2019

As mobile devices become increasingly pervasive and indispensable, today’s consumer is by default a mobile consumer. For today’s consumers, smartphones are with them during literally every part of the day. Today, why bother specifying between a consumer and a mobile consumer? That’s no longer the case.

Communications 52

Communications Entertainment Marketing Advertising 52

InMobi

DECEMBER 13, 2012

The interesting part is that by 2016, 26% of all mobile phones in India would be a smart phone. The interesting part is that by 2016, 26% of all mobile phones in India would be a smart phone. Shift in consumer usage pattern With their limited penetration, smart phones are already changing the u sefulness of our mobile device.

Finance 40

Finance Entertainment Media Impressions 40

InMobi

NOVEMBER 29, 2012

The interesting part is that by 2016, 26% of all mobile phones in India would be a smart phone. The interesting part is that by 2016, 26% of all mobile phones in India would be a smart phone. Shift in Consumer Usage Pattern With their limited penetration, smart phones are already changing the usefulness of our mobile device.

Finance 40

Finance Entertainment Media Impressions 40

InMobi

DECEMBER 17, 2018

Of all of the mobile data monetization trends likely to take off in 2019, none will be as transformative to every business function as the growing value of all data collected. In the new year, all viable business models will hinge on the rising revenue opportunity presented by all data types. This trend shows no sign of slowing down in 2019 either.

Advertising 52

Advertising Header Bidding GDPR Machine Learning 52

InMobi

FEBRUARY 19, 2016

Enhancing the connection between brands and people to provide relevant customer experiences will be the focus of all major mobile marketing companies. To find out, we reached out to several top executives to share their outlook around mobility and consumer behaviour. What does the mobile journey look like in 2016?

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

VideoWeek

MARCH 1, 2024

In this week’s Week in Review: The BBC buys ITV’s 50 percent BritBox stake, IPG announced a generative AI deal with Adobe, and publishers including Axel Springer sure Google for alleged abuses of dominance in digital advertising. The IPG engine is a new marketing technology platform being rolled out across IPG’s entire group.

Ad Tech 52

Ad Tech GDPR Cookies Communications 52

InMobi

DECEMBER 24, 2021

With Christmas coming soon, brands are paving new ways on mobile to reach and engage consumers more than ever. When Dell aimed to connect with SMEs (Small Medium Enterprises) to enable them to get personalized technology support through their business advisors, the brand looked no further beyond mobile. in the Indian market.

Education 52

Education Pop-Up Audience Food 52

VideoWeek

NOVEMBER 29, 2022

VideoWeek spoke with Baskar Subrmaniam, CEO and co-founder of Amagi, to hear more about what’s driving the growth of FAST services, as well as the opportunity to reach niche audiences on FAST channels, and the opportunity for publishers within the emerging space. You want to bring your product to right where consumers are to sell it.

Audience 59

Audience Media Food Machine Learning 59

Single Grain

JULY 25, 2023

Facebook Ads statistics play a key role in optimizing your ad campaigns and staying ahead of the competition in the advertising landscape. So it’s no wonder Facebook has remained relevant, globally dominating the online advertising space. It has the most advanced and customizable filtering options available. of Meta’s $121.90

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Clearcode

DECEMBER 17, 2023

As this dynamic advertising landscape evolves, concepts, financial allocations, and prerequisites are expanding in tandem with the growth of this emerging channel. Concurrently, the AdTech industry is diligently working to establish new standards aimed at enabling brands to efficiently connect with new audiences.

Advertising 98

Advertising Audience Entertainment A/B Testing 98

Martech

MARCH 22, 2022

Why email remains a dominant channel for marketers and consumers. Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Email remains a cost-effective way of reaching audiences and driving outcomes.

Marketing 118

Marketing Communications ROI Audience 118

Digiday

NOVEMBER 29, 2022

For many brands in this year’s Greater Good Awards shortlist, making a positive impact on their local communities — whether through internal or consumer-facing initiatives — is highly evident as a top priority. In one example, cosmetics company Aveda earned a nomination in the Sustainability category. billion media impressions.

Fashion 67

Fashion Machine Learning Education Manufacturing 67

InMobi

AUGUST 25, 2015

With a growing middle class, millions of new consumers are added to the fray every year at a growth rate of 6-7% for each of the next five years. With a growing middle class, millions of new consumers are added to the fray every year at a growth rate of 6-7% for each of the next five years. We are yet to see the best of it.

Audience 52

Audience Impressions Communications Marketing 52

Lemonads

JUNE 27, 2021

We like to see it half full and if you are reading this guide, so do you! 2020 was the end of any traveling aspiration, but that’s done. One of the things that we learned to do as a consequence of the pandemic, is to value our countries and regions. Travel Affiliate programs host great opportunities in the affiliate business this year.

Affiliates 52

Affiliates Cookies Shipping Food 52

InMobi

FEBRUARY 17, 2021

2020 was an unprecedented year for marketers, brands, and consumers across the world. This led to the world becoming a hyper-connected global village with increasing globalization and digital connectivity. Short videos are the new source of news, entertainment, and respite for the always-on, connected Indian.”

Demand Side Platform 52

Demand Side Platform Entertainment Cookies Marketing 52

InMobi

JUNE 25, 2020

  With restricted movements and social distancing measures become the New Normal post Covid19 and see a predominant growth in the usage of digital platforms where consumers are always-on.  Advertising has to be smarter to understand the behavior of a smart Consumer and be more relevant to them. 

Marketing 52

Marketing Communications AutoMobile Non-Profit 52

InMobi

JUNE 30, 2015

Mobile has truly democratized technology in India and many other emerging markets. Due to our unique cultural, economic & geographic diversity, coupled with last mile connectivity challenges, unique business models that are combination of 'online + offline', India will emerge as the mobile-first country.

Real Estate 52

Real Estate Food Education Entertainment 52

Single Grain

JULY 21, 2020

First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. It follows a subscription-based model whereby the user chooses a subscription plan and pays a fixed sum of money to Netflix monthly or annually. SaaS is not a new concept. Book My Free SaaS Marketing Consultation.

Finance 94

Finance SEO Shipping Marketing 94