Unruly

JANUARY 30, 2023

Following Tremor’s 2022 acquisition of the Amobee DSP and its integration into the end-to-end platform, Amobee CTV spend on Future Today from Unruly grew 336%. We’re excited for the benefits we stand to gain now that Unruly has direct access to demand from the Amobee DSP.” About Future Today Established in 2006, Future Today, Inc.

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Basis

NOVEMBER 1, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. What is Programmatic Video Advertising? Outstream video is served outside of video player environments.

Advertising 87

Advertising Click Through Rate Video Ads CPM 87

OpenX

AUGUST 8, 2023

Supply-side targeting is a growing element of a larger media-buying strategy that sits within the DSP, where workflow, measurement and more layered targeting still live. Seamless buying: OpenX is the only SSP with the technological capability to connect to Oracle Audiences with a direct integration.

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Ad Monsters

MAY 22, 2023

Showing the First Card “DSP Diversity” What challenges does it hide? Aiming to address all client wishes, the agency picked five DSPs for daily use, including DV360, The Trade Desk, and Samsung DSP, which added to the headache caused by exhausting reporting activities. Are you up for the Ad Ops Challenge board game?

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Martech Series

JUNE 8, 2022

Digital out-of-home (DOOH) has the power to move consumers unlike any other channel,” said Norm Chait, Senior Director and OOH Practice Lead at Quotient. “We Marketing Technology News: Hootsuite Announces Integration with TikTok, Empowering Customers To Be Fearless Through Video. – Most Creative Campaign.

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Basis

NOVEMBER 2, 2022

As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows. Advanced TV , at its simplest, is an umbrella term that refers to the marriage of television and technology, which allows for more precise and sophisticated targeting, measurement, and tracking.

Advertising 82

Advertising Viewability Demand Side Platform Video Ads 82

Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. Albeit, Magnite maintains that it’s business as usual and that DSPs are still its primary trading partners. That’s correct.

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Basis

JULY 26, 2022

Here’s the good news: We’ve got experts at Basis Technologies who know the ins and outs of programmatic advertising. Simply put, it’s technology that automates digital media buying. One of the primary buying tools you have at your disposal is a DSP. If there really are no dumb questions, then can I ask: What is a DSP?

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Basis

JULY 28, 2022

Networks and platforms are embracing this digital evolution, with premium platforms like Disney+ and Netflix making plans to join other streaming giants like Hulu and Roku in offering in-video advertising opportunities. The world of digital video streaming sure has evolved (and that’s putting it lightly!) Read on to find out!

Advertising 68

Advertising Retargeting Ad Inventory A/B Testing 68

Martech Series

AUGUST 2, 2022

Different from legacy providers, this advanced contextual solution incorporates text, image, and video components. ArcSpan works across desktop, video, and mobile programmatic channels with additional support for CTV and other digital channels in development.

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Audience Ad Server MarTech ROI 84

Automatad Inc.

NOVEMBER 23, 2023

The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., The elements include ad servers, ad exchange, DSP, SSP, DMP , etc.

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RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. No matter how many channels you use, it's crucial to know how each channel adds value to your business’ bottom line. Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget.

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Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Unruly

MAY 2, 2023

“By leveraging Unruly and Amobee’s technology and offerings, we are now able to bring a more personalised TV experience to viewers while also creating new, more powerful opportunities for leading brands and advertisers. For additional product information, please visit www.tcl.com for the full portfolio.

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Demand Side Platform Entertainment Affiliates Education 52

VideoWeek

JANUARY 19, 2024

Staff hired by those publishers specifically for Twitch have been laid off, and the channels have stopped putting out live streams. The non-profit organisation used AI to review transcripts from 12,058 YouTube videos, and found that content creators were evading the platform’s policies in place to combat climate misinformation.

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Basis

NOVEMBER 7, 2023

In the early days of a campaign, when small dollar fundraising and email list building is key, there’s no channel quite like social. Beyond social, other key tactics for raising awareness (and raising dollars via small donors) include trusted standbys like video, display, and search/SEM. Speaking of which.

Advertising 69

Advertising Education Audience Cookies 69

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. As you seek out the best DSP for your business, consider the needs of your app first. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale.

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Unruly

MAY 9, 2023

Through Unruly, the SSP in Tremor’s platform, buyers can access Green Media Product (“GMP”) curated deals – powered by Scope3 data – across premium display, video and now, CTV, to achieve performance goals while mapping and measuring the carbon emissions of their media spend.

Media 52

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Basis

APRIL 24, 2023

DOOH has also brought us innovative new ways of advertising, particularly using video. YoY in 2023, faster than any other channel. By 2024, US ad spend on the channel is expected to surpass $1 billion. With a seemingly ever-expanding list of devices and channels to connect with audiences, today’s consumer journey is complex.

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

VideoWeek

MARCH 17, 2023

Similar measures have recently been introduced in the EU, US and Canada, while a US senate bill stands to give the government powers to ban foreign technology deemed a risk to national security. Channel 4 Adds Xandr’s Invest DSP Channel 4 has added Xandr to its suite of demand-side platforms (DSP), the UK broadcaster announced on Thursday.

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Non-Profit Media Ad Tech Demand Side Platform 52

Automatad Inc.

NOVEMBER 8, 2023

In ad buying and selling, the different components that work with ad exchanges are the publisher, advertiser, supply-side platform (SSP), demand-side platform (DSP), and ad server. In the same way, advertisers connect with DSP to access inventory details in the ad exchange. Ad exchanges work with reputable DSPs and advertisers.

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Basis

DECEMBER 19, 2023

| Noor Naseer's Presentation at SXSW 2023 Noor Naseer, Basis’ VP of Media Innovations and Technology, traveled to the hub of all things digital, South by Southwest, in Spring 2023. Find the video of Naseer’s presentation—as well as a download of her jam-packed slides—right here.

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Digiday

MAY 1, 2023

For example, a recent survey from DIRECTV Advertising found that 70% of viewers pay for both live and video-on-demand streaming services, of which they have roughly four VOD streaming services on average. DIRECTV also worked with Magnite to extend programmatic automation to its STB VOD (Set-Top Box Video On Demand) inventory.

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Audience Advertising Cookies Marketing 60

VideoWeek

DECEMBER 8, 2023

With this new deal, IPG commits to adding Amazon Prime Video to its clients’ media plans, while also getting a first look at new ad products for its clients. It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer.

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Video Ads Media Ad Tech Agency 52

Basis

APRIL 24, 2023

DOOH has also brought us innovative new ways of advertising, particularly using video. YoY in 2023, faster than any other channel. By 2024, US ad spend on the channel is expected to surpass $1 billion. With a seemingly ever-expanding list of devices and channels to connect with audiences, today’s consumer journey is complex.

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

VideoWeek

APRIL 26, 2024

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. By comparison, online video (predominantly YouTube) has an average full profit ROI of £3.86 Top Stories Warner Bros.

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Non-Profit Cookies Ad Tech Audience 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. This allowed it to stack up to 25 video ads on top of each other, receiving payment for all ads while only showing one to the user. Meta intends to appeal the decision.

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Basis

OCTOBER 7, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. That’s more time than US adults will spend on social media networks or watching video on their mobile devices!

Media 52

Media Click Through Rate Banner Native Advertising 52

Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP). How Are In-App Ads Served? How Are In-App Ads Served?

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

VideoWeek

MARCH 28, 2024

Top Stories Sony Launches FAST Channels Across Europe Sony Pictures Entertainment, Sony’s media and production arm, announced this week it is launching 54 free ad-supported streaming TV (FAST) channels across Europe, on FAST platforms including LG Channels, Samsung TV Plus, and TiVo+. Read more on VideoWeek.

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Entertainment Media Ad Tech Agency 52

Paleo AdTech

DECEMBER 10, 2023

Comcast’s Freewheel video-focused division acquired Beeswax in 2020. Although Beeswax didn’t set out to be a video DSP, a growing portion of its traffic took that form, and many of its ad network customers dealt in video. The latter was written so fast that some of us suspected supernatural intervention.

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VideoWeek

JULY 8, 2022

One year after its global launch, YouTube says short-form video feed ‘Shorts’ has reached 30 billion views per day, with 1.5 Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Top Stories.

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Ad Tech eCommerce Media Agency 98

Smart-Hub

DECEMBER 10, 2021

Or a video description showing you what the product can do? In a reported survey aggregating the current trends in advertising, this same question was posed to an audience, and 72 percent of respondents preferred a video ad over other forms of advertisement. What is video advertising? Some lines of text describing a product?

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Advertising Video Ads Ad Server Communications 52

Basis

AUGUST 28, 2023

But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle traditional conversion paths. You click the link in the video, fill out your credit card and shipping information, and voilà!

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Adtelligent

JUNE 9, 2021

Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software. Before rebranding, US-based company Adtelligent was called VertaMedia and worked as an international video supply-side platform primarily aiming at the United States market.

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Header Bidding Demand Side Platform Impressions Video Ads 52

Unruly

MARCH 14, 2023

Having worked closely together already, we know Unruly brings our clients valuable inventory across multiple channels, including CTV, as well as mobile and web for video and display,” said Phelan Pullen, SVP, Programmatic, Mediahub. For more information, visit us at www.mediahubww.com or follow @MediahubWW.

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before.

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before.

Advertising 52

Advertising Marketing Banner Pop-Up 52