Martech Series

AUGUST 31, 2022

Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP). Hivestack’s technology uses machine learning and computing capabilities to sell, deliver and measure ads across Loop’s vast network of digital screens.

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Martech Series

OCTOBER 17, 2022

With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory.

Advertising 87

Advertising Demand Side Platform MarTech Marketing 87

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. and Canada. Why we care. Get MarTech! In your inbox.

Ad Targeting 120

Ad Targeting Demand Side Platform Impressions Audience 120

RevX

MAY 5, 2022

The world of mobile programmatic moves quickly and has numerous moving parts. From winning auction bids for the right inventory to measurement and attribution, there’s a string of technologies that need to work in tandem for campaigns to drive performance. What happens when a channel refuses to provide me with data? is assessed.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Smart-Hub

FEBRUARY 12, 2024

In this guide, we will go through diverse video ad types and explore channels for launching such campaigns. Channels For Launching Video Campaigns Video ads are not an innovation in 2024, but their ecosystem is evolving continuously. You need to provide publishers and advertisers with a diversity of ad formats and channels.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

Basis

JULY 26, 2022

You need to get started using programmatic buying tools, but you’ve never done it before, and you don’t know where to begin. Here’s the good news: We’ve got experts at Basis Technologies who know the ins and outs of programmatic advertising. Understanding Programmatic Ad Buying. How do I know which DSP is right for me?

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

Basis

NOVEMBER 1, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. What is Programmatic Video Advertising? Benefits of Programmatic Video. In fact, eMarketer predicts that $62.96

Advertising 87

Advertising Click Through Rate Video Ads CPM 87

Martech Series

JUNE 8, 2022

We are pleased to be partnering with our member Quotient, experts in programmatic DOOH, for this inaugural year kick off.”. Digital out-of-home (DOOH) has the power to move consumers unlike any other channel,” said Norm Chait, Senior Director and OOH Practice Lead at Quotient. “We – Best use of Programmatic Tech Innovation.

Ad Tech 92

Ad Tech MarTech Agency Media 92

RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. No matter how many channels you use, it's crucial to know how each channel adds value to your business’ bottom line. Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

MNTN

MARCH 14, 2024

Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. What Is the Difference Between an SSP and a DSP? What Is a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. ArcSpan works across desktop, video, and mobile programmatic channels with additional support for CTV and other digital channels in development.

Audience 84

Audience Ad Server MarTech ROI 84

Basis

MARCH 14, 2024

Contextual targeting works by serving ads on a website, webpage, or other digital channel based on the content it contains. You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. And what about when it comes to different channels?

Advertising 76

Advertising Cookies CPM Retargeting 76

Martech Series

JANUARY 11, 2023

DeepIntent , the leading healthcare advertising technology company built to influence better patient health and business outcomes, today announced that it has reached a significant milestone, achieving growth for the fifth consecutive year and a triple-digit percentage growth rate across connected television (CTV) campaigns.

Healthcare 73

Healthcare Pharmaceuticals Demand Side Platform Marketing 73

Martech Series

NOVEMBER 21, 2022

announced a supply path optimization (SPO) partnership with PubMatic ( PUBM), an independent technology company delivering digital advertising’s supply chain of the future. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. Horizon Media , the largest media agency in the U.S.,

Advertising 80

Advertising Media eCommerce MarTech 80

Basis

DECEMBER 19, 2023

Noor Naseer's Presentation at SXSW 2023 Noor Naseer, Basis’ VP of Media Innovations and Technology, traveled to the hub of all things digital, South by Southwest, in Spring 2023. Here, we tune into best practices for strategic planning, precise targeting, and measuring success on this ever-evolving and impactful channel.

Pop-Up 52

Pop-Up Cookies Advertising Impressions 52

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. As you seek out the best DSP for your business, consider the needs of your app first. To help with this process, we've created a list of features that set apart the best DSPs from the rest.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Ad Monsters

MAY 22, 2023

Showing the First Card “DSP Diversity” What challenges does it hide? Aiming to address all client wishes, the agency picked five DSPs for daily use, including DV360, The Trade Desk, and Samsung DSP, which added to the headache caused by exhausting reporting activities. Are you up for the Ad Ops Challenge board game?

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Martech Series

MARCH 1, 2023

In collaboration with carbon calculator specialist DK , Hawk’s initiative measures and analyses the carbon ‘weight’ of the creatives on all advertising channels; heavier creative assets have a larger impact on the overall carbon footprint of the campaign than lighter ones.

Demand Side Platform 76

Demand Side Platform ROI Impressions Agency 76

Automatad Inc.

NOVEMBER 8, 2023

It comes under the programmatic advertising industry. The ad exchange is a popular programmatic medium in ad tech. In ad buying and selling, the different components that work with ad exchanges are the publisher, advertiser, supply-side platform (SSP), demand-side platform (DSP), and ad server. So, brand safety is high.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Basis

NOVEMBER 7, 2023

In the early days of a campaign, when small dollar fundraising and email list building is key, there’s no channel quite like social. The fast-growing channel accounted for 12% of all political ad dollars spent during the midterms, and that spend is expected to rise to $1.3 Speaking of which. billion in the coming election cycle.

Advertising 69

Advertising Education Audience Cookies 69

Basis

MARCH 14, 2024

Contextual targeting works by serving ads on a website, webpage, or other digital channel based on the content it contains. You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. And what about when it comes to different channels?

Advertising 52

Advertising Cookies CPM Retargeting 52

Unruly

JANUARY 30, 2023

Following Tremor’s 2022 acquisition of the Amobee DSP and its integration into the end-to-end platform, Amobee CTV spend on Future Today from Unruly grew 336%. Unruly continues to drive phenomenal results year-over-year for Future Today,” said Katya Shkolnik, Head of Partnerships and Programmatic at Future Today. “We

Affiliates 52

Affiliates Audience Entertainment Media 52

Automatad Inc.

NOVEMBER 23, 2023

The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., The elements include ad servers, ad exchange, DSP, SSP, DMP , etc.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Ad Monsters

MAY 16, 2022

A recent study found that the vast majority (95%) of ad buyers are currently implementing or planning to implement SPO technology, with 52% of ad buyers saying half or more of their advertising budget is transacted programmatically. A lot has been said about Supply Path Optimization (SPO) over the past few years – and for good reason.

Impressions 98

Impressions Demand Side Platform Ad Server Header Bidding 98

Digiday

APRIL 16, 2023

GroupM, Camelot, and MiQ have all been confirmed as launch partners with Magnite which maintains that ClearLine lets media buyers share data with publishers more securely — a key benefit as privacy laws increasingly prohibit the traditional means of programmatic trading — to find their desired audiences. That’s correct.

Demand Side Platform 68

Demand Side Platform Advertising Ad Tech Ad Server 68

Martech

OCTOBER 7, 2021

For example, if you’re really keen on just website personalization.and nothing else, then channel-based personalization embedded into your WCM may not be a bad option to consider. Vistar Media integrates audio OOH to reach in-store shoppers programmatically. Business use cases should weigh heavily here. Read more here. Why we care.

Machine Learning 118

Machine Learning MarTech Mobile Ads Entertainment 118

Basis

APRIL 24, 2023

YoY in 2023, faster than any other channel. What Is Programmatic Digital Out-of-Home Advertising? Programmatic digital out-of-home (aka pDOOH) includes any DOOH inventory that is purchased programmatically. By 2024, US ad spend on the channel is expected to surpass $1 billion. billion by 2030. YoY in the US.

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

Martech Series

DECEMBER 28, 2022

Marketing Technology News: Data Privacy Implications for Online Advertisers. Headquartered in New York with offices spread globally, Outbrain is one of the leading native advertising platforms to curate and publish content across various channels. These platforms arrange publisher pipelines and work with companies looking for ad space.

Native Advertising 125

Native Advertising Marketing Banner Audience 125

illumin

NOVEMBER 20, 2023

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. Programmatic advertising has revolutionized the media buying process.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

Basis

APRIL 24, 2023

YoY in 2023, faster than any other channel. What Is Programmatic Digital Out-of-Home Advertising? Programmatic digital out-of-home (aka pDOOH) includes any DOOH inventory that is purchased programmatically. By 2024, US ad spend on the channel is expected to surpass $1 billion. billion by 2030. YoY in the US.

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

Basis

NOVEMBER 2, 2022

Advanced TV , at its simplest, is an umbrella term that refers to the marriage of television and technology, which allows for more precise and sophisticated targeting, measurement, and tracking. It includes everything from connected TV, to addressable TV, to programmatic TV, to data-driven linear TV.

Advertising 82

Advertising Viewability Demand Side Platform Video Ads 82

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. Programmatic ad-buying. The challenges of adtech.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Basis

MARCH 7, 2023

Digital out-of-home (DOOH) advertising takes everything great about OOH and adds the benefits inherent to digital technology—namely, the ability to target, track, optimize, refine, and measure the results of OOH ads. Much like DOOH, programmatic digital out-of-home is growing rapidly. This is an increase of 34.9% year-over-year.

Advertising 79

Advertising Pop-Up Impressions Demand Side Platform 79

Basis

OCTOBER 7, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. For digital media associates, understanding the basics when it comes to programmatic is a must.

Media 52

Media Click Through Rate Banner Native Advertising 52

Digiday

MAY 1, 2023

Convergent advertising solutions, like programmatic and addressable, can provide advertisers with an omnichannel approach to TV buying and help manage reach and exposure. In uncertain times, maintaining a marketing presence and prioritizing efficient media channels can make or break a brand’s success when the dust settles.

Audience 60

Audience Advertising Cookies Marketing 60

Martech

JULY 22, 2021

Programmatic OOH evolves with Place Exchange spinout . In anticipation of vaccine rollouts and public spaces opening back up, out-of-home was expected to be a leading channel for advertisers in 2021. With programmatic OOH, advertisers can integrate their spend in the channel with other programmatic media.

Non-Profit 110

Non-Profit Marketing Advertising MarTech 110

PrograMetrix

SEPTEMBER 8, 2021

Top B2B Programmatic Advertising Tactics to Increase Lead Gen. Account-based marketing has experienced a resurgence due to evolving technology, improved use of data, and a changing B2B landscape. ABM can be applied to a myriad of marketing channels including email, social media, webinars, events, and direct mail.

Advertising 52

Advertising ROI Audience Retargeting 52