Martech Series

AUGUST 17, 2022

Award-winning video production technology, already powering Flashtalking Lightning Renderer, brings new personalization capabilities for CTV and digital video. Marketing Technology News: Zamtel Launches WhatsApp Airtime Purchase. Marketing Technology News: MarTech Interview With John McClung, Group Director at AdQuick.

A/B Testing 87

A/B Testing Entertainment Video Ads MarTech 87

Ad Monsters

MAY 22, 2023

Disparate statistics Scenario Behind An advertising operations manager at a marketing agency is sick and tired of accumulating ad statistics from miscellaneous demand-side platforms. An AdOps manager, who works for a digital advertising company, relies on a handful of DSPs, which slows down the launch of any advertising activities.

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Martech Series

OCTOBER 18, 2022

Self-serve solution makes open internet advertising accessible to smaller businesses, levelling the playing field in the ecommerce sector. With just a few clicks, a merchant can launch an advertising campaign to complement existing Google and Facebook budgets. This is a true one-stop-shop for programmatic advertising.”.

eCommerce 79

eCommerce Banner MarTech Audience 79

Digiday

NOVEMBER 17, 2022

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. For example, Commerce Layer is among the judges’ picks, winning Best E-Commerce Technology for its API-first checkout solution.

A/B Testing 72

A/B Testing Ad Server Native Advertising Data Management Platform 72

VideoWeek

DECEMBER 18, 2023

While 2023 may become best known as the year Twitter imploded, it has also seen the beginnings of an AI revolution in the advertising industry. With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential. Next year, I expect to see this change.

A/B Testing 122

A/B Testing Non-Profit Audience Ad Tech 122

Martech Series

JUNE 16, 2022

Integrated omnichannel planning and activation meets real-time brand measurement and optimization. Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. Introducing Brand Lift Live by Quantcast.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Ad Monsters

JANUARY 11, 2024

For far too long, the advertising ecosystem has known that news publishers are major causalities in the war against disinformation. Still, most advertisers agree they have a responsibility to support legit news sources. While 76% of the industry agrees it is brand-safe to advertise in legitimate news environments, 1 in 3 U.S.

Advertising 104

Advertising Ad Tech Education Audience 104

Smart-Hub

OCTOBER 16, 2023

DMEXCO 2023 emerged as a prominent fixture in the digital marketing landscape, annually drawing together thousands of global experts to delve into cutting-edge technologies and their practical applications.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Basis

NOVEMBER 2, 2022

As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows. With this channel’s explosive growth has come a similar influx of terms (and acronyms, because we in the ad industry love our acronyms— IYKYK ) to describe the CTV viewing and advertising experiences. Connected TV Advertising.

Advertising 82

Advertising Viewability Demand Side Platform Video Ads 82

Monetize More

JUNE 28, 2023

The emergence of ChatGPT and similar AI technologies brings both opportunities and challenges. As a publisher, it is crucial to examine the potential impact of ChatGPT on automated/bot traffic and devise effective strategies to mitigate its negative consequences.

Machine Learning 97

Machine Learning Education Advertising Ad network 97

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Identity Governance and Administration (IGA) is a major part of data governance, enabling and securing digital identities for all users, applications and data.

Brand Lift 100

Brand Lift Healthcare MarTech Marketing 100

Basis

JANUARY 30, 2023

As folks in the technology industry know all too well, the past few years have been a wild ride. Couple these challenges with skyrocketing layoffs , and advertisers in tech might be left questioning whether working in an industry that’s supposed to be on the cutting edge of innovation is all it’s cracked up to be.

Marketing 82

Marketing Advertising Media 82

Martech Series

AUGUST 30, 2022

Company’s data-driven, digital approach generates more revenue growth and creates better customer relationships. 6sense, a leading sales and marketing technology company, is using ON24 digital experiences to engage more customers and drive new business. Marketing Technology News: Data Complexity Untangled by Rowbot.io

Audience 88

Audience Machine Learning MarTech Education 88

MNTN

JULY 8, 2022

In digital marketing news, as automation continues to become a part of every marketer’s strategy, it can become increasingly hard to stand out from the pack. That’s why Adweek recently covered three of the ways brands can fuel automation with data and experiences that are exclusive to their business. billion on CTV, up 33.1%

Marketing 86

Marketing Fashion Food Advertising 86

Basis

FEBRUARY 14, 2023

Advertisers should leverage available data to incorporate customization and personalization into retargeting ads, as well as feature a strong call-to-action to prompt users to take the next step. Fortunately, there is one existing solution that offers all that (and more): digital advertising automation.

Retargeting 77

Retargeting Advertising Conversion Media 77

Basis

JULY 13, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 7/7/23 - 7/13/23 to stay ahead of the curve: IAB’s Retail Media Buyer’s Guide [:60] Retail media is forecast to account for more than one-fourth of US digital ad spend by the end of 2027.

Agency 52

Agency Retail Media Advertising 52

Basis

SEPTEMBER 27, 2023

Digital healthcare. Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! While many of these innovations present new and exciting opportunities for pharma brands, digital marketers may be feeling a bit of whiplash from the speed with which they're taking hold.

Pharmaceuticals 71

Pharmaceuticals Healthcare Marketing ROI 71

MNTN

MARCH 6, 2024

But by adding Connected TV alongside their other digital channels, marketers can connect with target audiences, drive campaign results, and mitigate some of these challenges. Let’s take a look at the highlights of their conversation: The Growth of Connected TV The digital advertising space has changed significantly over the last few years.

Marketing 52

Marketing Audience Conversion ROI 52

Martech

SEPTEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Change, adaptation, gaining a competitive edge, these are all natural parts of the marketing profession, especially on the technology side. How technology is enabling community marketing.

Marketing 130

Marketing Machine Learning MarTech ROI 130

Digiday

MARCH 9, 2023

Register to watch more of the discussion and learn how advertisers are employing DSPs to power local CTV campaigns. As connected TV grows and the landscape becomes increasingly competitive, traditional linear advertisers and broadcasters are flocking to demand-side platforms to target highly localized audiences more effectively.

Demand Side Platform 65

Demand Side Platform Ad Ops Audience Advertising 65

Martech

NOVEMBER 8, 2021

Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. ” She added, “There was an ambition to build out a measurement and analytics martech team.” Measurement and analytics. An evolving marketing data ecosystem.

Entertainment 110

Entertainment Marketing Data Management Platform Demand Side Platform 110

Basis

SEPTEMBER 13, 2022

Programmatic advertising has a brief yet dynamic history. What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. of all spending on US digital display inventory—a broad bucket that includes digital display (obviously!)

Advertising 88

Advertising Cookies Rich Media Video Ads 88

Flashtalking by Mediaocean

AUGUST 17, 2022

Mediaocean , the mission-critical platform for omnichannel advertising, announced that it has acquired Imposium and its innovative technology that enables marketers to quickly create personalized videos that meet consumers in the moment with tailored messages.

A/B Testing 52

A/B Testing Machine Learning Entertainment Video Ads 52

OpenX

OCTOBER 3, 2023

In order for these media buyers (brands and agencies) and the advertising industry to reach net zero, it’s critical that we build a sustainable supply path through the measurement and the reduction of carbon emissions across SSPs and publishers. degrees Celsius). How can we achieve this impactful target?

Viewability 52

Viewability Electronics Media Advertising 52

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. Then there’s the measurement of that advertising.

Retail 70

Retail Advertising Cookies Marketing 70

MNTN

NOVEMBER 6, 2023

Don’t get us wrong — we’re not suggesting you should throw out your digital tools like measurement or granular targeting and swap them for a roadside billboard. MNTN’s proprietary attribution model, Verified Visits , allows you to accurately measure when a viewer sees your MNTN ad and the site visits it drove.

Brand Awareness 52

Brand Awareness Pop-Up Audience Impressions 52

Martech

SEPTEMBER 16, 2022

Unlike paid advertising, content marketing primarily uses organic approaches to attract and engage customers. Content automation tools and platforms allow companies to produce, manage, share and amplify content while facilitating scalability. Currently, content marketers measure success by looking at traffic, search rankings and leads.

Marketing 136

Marketing SEO ROI Conversion 136

Martech Series

JANUARY 17, 2023

Designed to increase advertisers’ revenue, the proprietary platform advances integration of retail into the overall media funnel. Neon starts with the sale in mind using automated predictive analytics to make investment decisions across retailers. Marketing Technology News: Effectively Measuring Email Marketing – A How To.

eCommerce 72

eCommerce Media ROI Retail 72

Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? Let’s dive in. In 2022, pDOOH ad spend saw a 133.2%

Advertising 79

Advertising Pop-Up Impressions Demand Side Platform 79

Basis

MAY 31, 2023

TikTok World 2023 Centers on Education, Automation [:01] Among the rollouts at TikTok World 2023 was the new Smart Creative toolset, which automates parts of the content creation process for advertisers who find difficulty in developing native TikTok ad creative. Google, watching web users try Bing…for now.

Machine Learning 70

Machine Learning Food Conversion Education 70

Chief Martech

AUGUST 2, 2022

“We’re entering a post-digital-transformation era, where companies are no longer planning to become ‘digital.’ ’ They are digital.” The only “digital transformation” back then was the shift from records and cassettes to CDs. That’s correct.

Machine Learning 109

Machine Learning MarTech Marketing Advertising 109

Digiday

OCTOBER 11, 2022

digital buyers, according to Insider Intelligence. The technology being integrated by publishers today allows for deeper exploration of content, ads, shoppability and an overall more immersive experience.”. This is contributing to a fragmented environment for both advertisers and audiences. Building the future of shoppable CTV.

Marketing 68

Marketing Video Ads Audience Conversion 68

Digiday

NOVEMBER 15, 2022

Data-driven linear measurement in TV buying and selling has a new player as linear and converged TV options continue to overlap and intensify for media buyers. Solutions are needed to improve efficiency and effectiveness for the advertisers investing in it.

Audience 68

Audience Media Advertising Marketing 68

MNTN

MARCH 12, 2024

As the advertising world continues to evolve, technology does as well, and sometimes it’s hard to keep it all straight. Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Inventory Audience 52

VideoWeek

AUGUST 1, 2023

DoubleVerify (DV), a measurement and verification firm, has announced it will acquire Scibids Technology SAS, an AI-powered campaign optimisation business, in a cash and stock transaction valued at $125 million. DV said the joint offering enables it to monitor the end-to-end media transaction, from activation to measurement.

Viewability 52

Viewability Ad Tech Cookies Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. They help them analyze, strategize, and deliver better digital advertising campaigns.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

MNTN

MAY 24, 2023

In the past, brands advertised on television to drive awareness—and that’s where the benefits stopped. Thanks to Connected TV (CTV), ad-supported services , and other streaming evolutions, TV advertising has grown substantially more powerful. Many teams are torn on what decisions to make about their TV advertising strategies.

Advertising 52

Advertising Marketing Audience Ad Inventory 52