Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer. Why we care. Fuel for your marketing strategy.

Advertising 110

Advertising Impressions Media MarTech 110

Martech Series

FEBRUARY 9, 2023

New clients continue to line up to join the adtech B2B PR agency’s growing roster The Digital Voice has started 2023 with three new client wins, as growing numbers of martech firms sign with the boutique B2B adtech PR agency to grow their brands globally.

Ad Server 84

Ad Server Communications MarTech Agency 84

The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. These algorithms analyze vast amounts of data to predict which ads are most likely to achieve the advertiser’s objectives, considering factors like user behavior, context, and the advertiser’s bid strategy.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 52

Brand Lift Advertising Cookies Impressions 52

Ad Monsters

JANUARY 10, 2024

This year, digital media experts predict that AI will evolve marketing roles, combat fraud, become more responsible, and much more. There were ups and downs with experimentation, regulation, and practical use, but industry experts predict that digital media can use AI to its full potential if we learn to use it responsibly.

Pop-Up 117

Pop-Up Machine Learning Ad Tech GDPR 117

Basis

FEBRUARY 28, 2024

This month, Alana Putterman, Group VP of Social Media Investment, and Alyssa Theo, VP of Search Media Solutions, compiled all the latest news, trends, and resources that advertising pros need to know. Cyber Week Lessons CMOs Can Apply To Their Digital Marketing Strategy [:05] THE NEWS: Online sales for Cyber Week 2023 were up 7.8%

Machine Learning 85

Machine Learning Cookies Conversion Media 85

Basis

MARCH 29, 2023

Unless you’ve been doing nothing nowhere all at once for the past, say, 10 months or so, you know that artificial intelligence (AI) and automation have seized the marketing limelight. What’s the Difference Between Automation and AI in Digital Advertising? Simply put: automation works with data, while AI understands data.

Advertising 75

Advertising Machine Learning Agency Media 75

Ad Rants

SEPTEMBER 27, 2022

From traditional marketing to the current age of digital marketing, a lot has changed in the last two decades in terms of adopting customer-focused marketing strategies and bringing in technologies. In addition, technological advancements with the help of AI have further accelerated the process of how industries are looking to market.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Ad Ops Hero

OCTOBER 2, 2023

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Why AI marketing matters AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. Data integration automation replaces manual processing to enable faster, real-time decision-making.

Machine Learning 88

Machine Learning Marketing ROI SEO 88

illumin

MARCH 14, 2024

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. However, with the integration of AI technology in marketing initiatives, ethical considerations and the appropriate ways to use AI need to be considered as well.

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. In this piece, we will dive deep into the value of AI technologies in marketing. AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. We’ll cover: Why AI marketing matters.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Ad Monsters

FEBRUARY 5, 2023

After building and selling two digital marketing businesses, in 2018, he took his passion and expertise to found RESET DIGITAL to deliver on the promise of programmatic advertising while unleashing the power of cognitive messaging. In other words, how did you land a career in advertising technology?

Ad Tech 111

Ad Tech Media Advertising Audience 111

Martech

JULY 11, 2023

Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities. Note the trend away from siloed OOH advertising campaigns.

Retail 82

Retail MarTech Media Advertising 82

Martech Series

MARCH 2, 2023

Dan Moseley is appointed Managing Director to oversee continued expansion in the region Automated Creative , which is on a mission to reinvent advertising using automation, has appointed Dan Moseley as Managing Director as it continues to expand in the US and Canada in response to increasing demand for its services.

Display Advertising 76

Display Advertising Impressions Manufacturing MarTech 76

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We have a saying here at Wellspring Digital, “Rule number one, don’t trust the tools.” We can now automate most of our marketing efforts. Marketing automation platforms have revolutionized marketing.

Marketing 136

Marketing Machine Learning Audience MarTech 136

Martech Series

MARCH 1, 2023

Mobiquity Technologies, Inc., a leading provider of next-generation data intelligence and advertising technologies, has launched its Mobi-AI engine, an artificial intelligence enabled optimization engine that can modernize how programmatic digital advertising works. Mobiquity Technologies, Inc.

Machine Learning 81

Machine Learning Advertising Conversion Rate Ad Tech 81

Martech Series

JUNE 13, 2022

Leading Contextual Advertising Company Patents Technology to Automate Dynamic Overlay Ad-Insertion, Including Live Video Streams. GumGum , a contextual-first global digital advertising platform, announced it has earned additional patents on ad-insertion technology for overlay ads (U.S. 11,356,746 for ?”?Dynamic

Audience 97

Audience Video Ads Advertising MarTech 97

AdPushup

NOVEMBER 2, 2023

Programmatic Audio Advertising is a form of digital ad that can be placed in the audio form of content like digital radio, podcasts, and music streaming services. Learn [.]

Advertising 52

Advertising Ad Ops Ad Tech 52

Basis

FEBRUARY 28, 2024

This month, Alana Putterman, Group VP of Social Media Investment, and Alyssa Theo, VP of Search Media Solutions, compiled all the latest news, trends, and resources that advertising pros need to know. Cyber Week Lessons CMOs Can Apply To Their Digital Marketing Strategy [:05] THE NEWS: Online sales for Cyber Week 2023 were up 7.8%

Machine Learning 52

Machine Learning Cookies Conversion Media 52

Martech Series

AUGUST 1, 2022

Integral Ad Science , a global leader in digital media quality, announced the expansion of its integration with Mediaocean, providing advertisers with a simplified campaign creation and month-end reconciliation process. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

MarTech 93

MarTech Media Agency Advertising 93

Martech Series

AUGUST 17, 2022

Award-winning video production technology, already powering Flashtalking Lightning Renderer, brings new personalization capabilities for CTV and digital video. Marketing Technology News: Zamtel Launches WhatsApp Airtime Purchase. Marketing Technology News: MarTech Interview With John McClung, Group Director at AdQuick.

A/B Testing 87

A/B Testing Entertainment Video Ads MarTech 87

Basis

AUGUST 3, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. The marketing landscape is fragmented and complex , yet few brands and agencies have adopted technology designed to manage that complexity.

Advertising 67

Advertising Machine Learning Agency Impressions 67

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

Advertising 106

Advertising Conversion Rate Conversion Impressions 106

Smart-Hub

OCTOBER 16, 2023

DMEXCO 2023 emerged as a prominent fixture in the digital marketing landscape, annually drawing together thousands of global experts to delve into cutting-edge technologies and their practical applications.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Basis

DECEMBER 1, 2023

Nothing major: just signal loss driven by the continued deprecation of third-party cookies, an uptick in digital advertising regulation and scrutiny , and massive technological advances that stand to redefine the landscape. But that isn’t the only use case for advertising automation. you know, nothing much.

Marketing 52

Marketing Communications Cookies Audience 52

Martech Series

NOVEMBER 10, 2022

iCXeed aims to deliver the best in talent and technology, through a differentiated gamified engagement culture focused on CX innovation. a full-suite digital Customer Experience (CX) company, announced that Rain Abueg has joined the company as Co-Founder and Chief Culture Officer. “We iCXeed PTE. Rain Abueg.

MarTech 94

MarTech Marketing Advertising 94

Martech Series

NOVEMBER 21, 2022

announced a supply path optimization (SPO) partnership with PubMatic ( PUBM), an independent technology company delivering digital advertising’s supply chain of the future. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. Horizon Media , the largest media agency in the U.S.,

Advertising 80

Advertising Media eCommerce MarTech 80

Martech Series

JANUARY 9, 2023

Asian Paints and Pickcel bring forth the best user experience alongside product promotion on digital signage when screens are out of the ‘human touch.’ ’ Pickcel , a name synonymous with digital signage solutions worldwide, has brought utility and experience across several industries over the years.

Marketing 91

Marketing Pop-Up Retail MarTech 91

Martech

JANUARY 11, 2024

technology will command the grill to cook it.” The Oclean X Ultra Wi-Fi Digital Toothbrush provides “AI voice tips to bolster your brushing technique.” InHome Replenishment automates the re-ordering of frequently ordered items for InHome delivery subscribers. A $2000 on switch? Ummm, what?

MarTech 107

MarTech Food Electronics Media 107

Basis

SEPTEMBER 26, 2022

Billing is often a stressful part of the advertising campaign lifecycle, a point of frustration for agencies and brands alike, and a snag in otherwise satisfying agency-brand relationships. What is Automated Billing? That’s where automated billing comes in. Benefits of Automated Billing. Time Savings.

Finance 84

Finance Agency ROI Media 84

Martech Series

AUGUST 11, 2022

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World. Cheetah Digital, which CM Group acquired earlier this year, was awarded “Best Overall Marketing Campaign Management Solution.”.

MarTech 90

MarTech Retail Marketing Media 90

Martech Series

JUNE 16, 2022

Third-party verification will play a critical role in preserving digital audio media quality. Integral Ad Science (a global leader in digital media quality, released its 2022 Amplifying Media Quality in Digital Audio Report. In partnership with YouGov,a global public opinion and data company, IAS surveyed U.S.

Media 90

Media Viewability Education Impressions 90

Martech Series

NOVEMBER 23, 2022

Fragmentation and friction are silent killers in the digital ad space, creating barriers to creativity and impact. High impact advertising gives publishers some of their most powerful attention tools, but that space is particularly fragmented, and typically only accessible through walled gardens.

Ad Inventory 85

Ad Inventory Advertising Ad Space Audience 85

AdPushup

FEBRUARY 23, 2023

AdTech, or advertising technology, is an industry that uses technology to automate and optimize buying, selling, and displaying digital advertising. One emerging technology that has the potential to revolutionize AdTech is ChatGPT.

Ad Targeting 52

Ad Targeting Advertising Ad Ops Ad Tech 52

Digiday

NOVEMBER 17, 2022

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. For example, Commerce Layer is among the judges’ picks, winning Best E-Commerce Technology for its API-first checkout solution.

A/B Testing 72

A/B Testing Ad Server Native Advertising Data Management Platform 72

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52