Martech Series

SEPTEMBER 29, 2022

In addition, NetSuite has introduced new automation and analytics. Marketing Technology News: AI-Power Synchronizes Voice and Images Perfectly, Making Explainer Video Creation Simpler Than Ever. Oracle NetSuite announced a series of new product innovations to help organizations run more efficiently and increase the bottom line.

Shipping 86

Shipping Manufacturing MarTech Marketing 86

Martech Series

SEPTEMBER 19, 2022

Marketing Technology News: Chief Marketing Officer Jeff Hunt Joins Chief Outsiders’ Growing Executive Marketing Ranks. GLYNT uses advanced machine learning to automate data capture from the primary source for emissions, energy, water and waste. These include utility bills, business invoices, landlord bills, IoT sensors and more.

Machine Learning 52

Machine Learning MarTech Marketing 52

Basis

SEPTEMBER 26, 2023

Programmatic guaranteed is all about automation and assurance. Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Basis

AUGUST 3, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. The marketing landscape is fragmented and complex , yet few brands and agencies have adopted technology designed to manage that complexity.

Advertising 67

Advertising Machine Learning Agency Impressions 67

Martech Series

OCTOBER 25, 2022

Onfido , the global provider of automated identity verification and authentication solutions, announced results of a new survey, revealing that 75% of businesses admit they’re willing to accept small volumes of fraud. With new technology innovations and the digital transformation comes new threats. Network attacks (55%).

MarTech 89

MarTech Marketing 89

All About Advertising Law

MARCH 15, 2022

We’ve previously detailed the problem with the Florida Telephone Solicitation Act (FTSA), which, on its face, expansively prohibits the use of “an automated system for the selection or dialing of telephone numbers or the playing of a recorded message when the connection is completed” without the recipient’s prior express written consent.

Marketing 52

Marketing 52

Martech

MARCH 7, 2023

Billed as the world’s first generative AI CRM technology, Einstein GPT matches Salesforce’s proprietary AI models with real-time data from Salesforce’s Data Cloud. The world is experiencing one of the most profound technological shifts with the rise of real-time technologies and generative AI,” said Benioff.

Communications 107

Communications MarTech Marketing Advertising 107

Basis

JULY 11, 2022

But here’s the good news: Automated reporting exists, and it exists to make your life easier. You’ve come to exactly the right place to learn what report automation is, how it works, and what its benefits are. What is Automated Reporting? How Do Automated Reports Work? Benefits of Automated Reporting.

GDPR 83

GDPR Communications Agency Education 83

Martech Series

NOVEMBER 17, 2022

They include SFTP and FTPS backups, direct backups to a redundant cloud hosting account, and WordPress backup capabilities to Dropbox, Google Drive, OneDrive, Amazon S3 or any S3 compatible storage, WebDAV, as well as automated backups and rotation of the data copies.

MarTech 86

MarTech Marketing 86

Martech Series

SEPTEMBER 23, 2022

Founded in 2015, Pypestream delivers the industry’s most human-friendly self-service assistant, the Customer Engagement Center (CEC), a next-gen conversational AI solution that rapidly transforms any business into a fully automated digital brand. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

MarTech 90

MarTech Conversion Marketing Communications 90

Martech Series

OCTOBER 24, 2022

Rokt, the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, announced that it has appointed two Google veterans to its team: Wilfred Yeung has joined the company’s Technical Advisory Board and Reuben Kan has joined as Distinguished Engineer.

Machine Learning 86

Machine Learning eCommerce Information Technology MarTech 86

VideoWeek

NOVEMBER 10, 2022

UK broadcaster ITV this morning unveiled a new tool for advertisers which will use computer vision to enable automated contextual targeting. ITV says the technology, which it’s dubbed Automated Contextual Targeting or ACT, can recognise objects and moods as well as standard contextual categories within ITV programming.

Impressions 59

Impressions Advertising Ad Tech 59

Martech

MARCH 6, 2024

Sure, automated checks might seem like the easy route, but they just don’t cut it in terms of reliability. Consider prospects honed in on your pricing page, those warm contacts interacting with your marketing materials and social media, or companies whose outdated technology screams for the ROI your solution provides.

Non-Profit 113

Non-Profit Conversion Rate Real Estate ROI 113

Martech

OCTOBER 28, 2021

In addition, two DocuSign Gen services are available now in Salesforce — creation and processing of invoices in Salesforce Billing and creation and execution of agreements in Salesforce CPQ Plus. If something can be automated, it will be automated. If something can be automated, it will be automated. Why we care.

A/B Testing 112

A/B Testing Electronics GDPR MarTech 112

Martech Series

JUNE 29, 2022

” Marketing Technology News: Apty Recognized as a Digital Adoption Platform Leader in G2 Summer 2022 Report. The last few years have seen volatility, complexity and risk increase exponentially across the supply chain,” added Bill Dobie, CEO, SEDNA. based global provider of integrated logistics solutions and Chain.io

Communications 77

Communications MarTech Marketing Data Management Platform 77

Martech Series

JUNE 27, 2022

. – Complementing SEDNA’s expanding portfolio of smart features and integrations, Shelly will enable customers to further automate and streamline business processes–optimizing workflows and saving SEDNA customers even more time.

Shipping 52

Shipping MarTech Communications Marketing 52

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. They said publishers must prioritize transparent practices, understand third-party data usage, and embrace advanced measurement technologies.

Header Bidding 66

Header Bidding Viewability CPM Impressions 66

Martech Series

FEBRUARY 15, 2023

Marketing Technology News: As AI Drives Marketing, Customers Still Clamor For Human Support GrowTal Achieving 121% Year over Year Growth GrowTal is an on-demand freelance platform that allows companies to find and hire remote freelancers.

Marketing 79

Marketing MarTech Media Advertising 79

Martech Series

FEBRUARY 2, 2023

New capital to support customers with powerful generative artificial intelligence technologies Yobi , the AI-focused customer communications app catering specifically to the small business community, announced that it has raised a total of $2.37M as part of its oversubscribed seed round.

Communications 84

Communications Healthcare MarTech Media 84

Martech

APRIL 4, 2024

The technology helps them save money via automation and increases efficiencies. Eventually, these bills will have to be paid. AI is a great deal for the companies that use it. However, what about the bottom lines of the companies that create it? Is it a money-losing proposition for them? That’s not good.

MarTech 79

MarTech SEO Machine Learning Impressions 79

VideoWeek

AUGUST 17, 2022

. “We partnered with Flashtalking to incorporate our real-time video rendering capabilities and the resulting impact was dramatic enough that they wanted to bring the technology fully in-house,” said Jason Nickel, CEO of Imposium. Mediaocean’s spending spree continues.

Ad Server 65

Ad Server Ad Tech Entertainment Media 65

Basis

JANUARY 30, 2023

As folks in the technology industry know all too well, the past few years have been a wild ride. What Challenges Are Technology Marketers Facing? How Can Technology Marketers Adapt to this Unpredictable Landscape? But trying to handle all of them at once? So, what might this look like in practice?

Marketing 82

Marketing Advertising Media 82

Martech Series

SEPTEMBER 12, 2022

Technology visionaries, business leaders, and transportation pioneers will gather in Las Vegas discuss the latest developments in the metaverse, mobility, and consumer experience innovations. focused on connected technologies and solutions for automotive, consumer and enterprise markets, announced the return of HARMAN Technology Forum 2022.

Electronics 88

Electronics Entertainment Communications MarTech 88

Martech

OCTOBER 18, 2021

Last week, David Raab of the CDP Institute emphasized that CDPs are a specific kind of technology built for specific purposes. I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. Senate in July.

GDPR 109

GDPR MarTech Marketing Conversion 109

Martech Series

FEBRUARY 26, 2023

Marketing Technology News: 3 Overlooked Critical Metrics B2B Webstores Need to Track in 2023 “This expanded partnership with Ivanti allows Deutsche Telekom customers to better safeguard themselves against cybercrime by instantaneously and continuously discovering assets and securing endpoints through patching based on real-time vulnerabilities.”

MarTech 52

MarTech Marketing 52

Martech Series

OCTOBER 18, 2022

Marketing Technology News: MarTech Interview with Zohar Gilad, Co-Founder and CEO at Fast Simon. All of this data is now available in real-time or near-real-time to 672 active users in finance, customer service, sales, operations, billing, and more. 2022 Talend Data Masters Award Winners: NORAM. Asia Pacific / Japan.

GDPR 75

GDPR Healthcare Finance MarTech 75

Basis

FEBRUARY 22, 2023

Lead with the value your team will provide through these turbulent times, and educate your leadership about the support, investments, and technologies you’ll need to ensure your institution’s story gets in front of the right audience, at the right time.

Education 52

Education Marketing Audience Machine Learning 52

Martech Series

JANUARY 19, 2023

Marks Significant Gains in Day-To-Day End User Coder Productivity Aidéo Technologies – a leader in AI-enabled automation technology for the healthcare industry – announced today the release of Version 2.8.2 Marketing Technology News: Effectively Measuring Email Marketing – A How To The Gemini Platform v2.8.21

Healthcare 47

Healthcare Machine Learning MarTech Marketing 47

Digiday

FEBRUARY 23, 2023

How Roku brings a data-driven approach to streaming TV ads With ad inventory on connected TV becoming increasingly programmatically traded, Roku envisions an environment where every TV ad is automated and data-driven. This data is sourced from Roku TVs and proprietary automatic content recognition (ACR) technology.

Advertising 85

Advertising Pop-Up Ad Inventory Audience 85

Martech

JULY 6, 2022

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . Too often, martech vendors will tout being an “all-in-one platform” or a “complete technology suite”, but that is rarely the case. We love martech, don’t we? Processing.Please wait.

MarTech 101

MarTech Marketing Education Media 101

VideoWeek

MARCH 10, 2023

Meanwhile in the US, a bipartisan group of senators introduced a bill to mitigate risks from “foreign-owned technology products and social media platforms”. The Risk Information and Communications Technology (RESTRICT) Act would allow the Government to review tech entering the US on an individual basis.

GDPR 52

GDPR Ad Tech Media Finance 52

Chief Martech

FEBRUARY 25, 2023

There are other issues too, such as increasing usage via automation and integration through other apps. More automation and integration can actually reduce the number of human seats needed to work with a particular app. If they don’t use a feature, they don’t get billed for it.

MarTech 97

MarTech Marketing 97

Martech

SEPTEMBER 8, 2023

It isn’t a technology issue: New tools make it easy for even nontechnical staff to pull high-quality transcripts from sessions or video clips from panel interviews. Original content is king Bill Gates famously said content is king, but today it’s original content.

ROI 128

ROI Brand Awareness Marketing MarTech 128

Flashtalking by Mediaocean

JULY 22, 2022

In 1994 that meant using automated telephone voice response as a promotional channel, as well as online services such as Compuserve, and Prodigy. I was completely blown away with the technology and saw a huge opportunity for one-to-one marketing. Looking back, what I loved was the constant technological change and challenge to keep up.

Agency 52

Agency Audience Media MarTech 52

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Martech Series

AUGUST 2, 2022

Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia. Objective 9: Billing and Reporting, and. ? We dedicate many hours to the process of being audited and have embedded automation and best practices into our operations to ensure that we continue to meet ever evolving standards required.

MarTech 52

MarTech Agency Marketing 52

Basis

FEBRUARY 23, 2023

Microsoft’s own founder, Bill Gates, has called AI as major a tech innovation as the internet or the PC, and also warned that AI’s emergence will inevitably result in the loss of white collar jobs. Seeing how the industry adapts and adopts new technology is what makes our jobs so much fun.

Advertising 83

Advertising Machine Learning Conversion Rich Media 83