OpenX

JULY 27, 2023

Transparency in advertising requires all facets of the ecosystem to work together to deliver and innovate on best practices. To help set industry best practices around supply chain transparency, TAG (Trustworthy Accountability Group) recently announced their first-ever “Certified for Transparency” Seal.

Advertising 40

Advertising 40

InMobi

MARCH 23, 2021

InMobi has once again received the official Certification Against Fraud (CAF) designation from the Trustworthy Accountability Group (TAG). While over 600 companies have registered with TAG, less than 500 have received any kind of certification from them. InMobi has been certified for every year since 2018.

Mobile Ads 52

Mobile Ads Impressions Advertising Marketing 52

Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. One of those is the Video Ad Serving Template, or VAST tag. But what is B2B programmatic advertising? But what is B2B programmatic advertising?

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Digiday

NOVEMBER 17, 2022

With the accelerated growth of connected TV, programmatic advertisers are increasingly investing in the medium to reach engaged audiences. Advertisers also benefit as real-time bidding levels the playing field for marketers. How video ad servers were falling short for publishers and advertisers.

Header Bidding 59

Header Bidding Ad Server Video Ads CPM 59

InMobi

MARCH 13, 2020

For 2020, InMobi was recertified by the Trustworthy Accountability Group (TAG). Specifically, InMobi was again Certified Against Fraud (CAF) by TAG, making InMobi the recipient of the CAF distinction for three years in a row. There are over 100+ companies that have been recertified by TAG in this round.

Display Advertising 52

Display Advertising Ad Inventory Ad Tech Advertising 52

Automatad Inc.

FEBRUARY 8, 2024

Header bidding trafficking simplifies header bidding management by passing the bidding value to the ad manager via Google Publisher Tags (GPT). Use Google Publisher Tag on your website to work with the prebid wrapper to facilitate header bidding trafficking. Google Publisher Tag is responsible for passing bid responses to GAM.

Header Bidding 52

Header Bidding CPM Ad Space Banner 52

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. SmartHub's Features Have No Limits! million media budget.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Automatad Inc.

MAY 9, 2023

Share Tweet Share When the digital advertising era first dawned, most publishers started monetizing their remnant space on their websites by serving image, text, or link ads. And as their monetization efforts evolved with time, so did the digital advertising methods, formats, and technologies. advertisers will spend 78.45

Video Ads 52

Video Ads Ad Server Banner Ad network 52

MNTN

MARCH 14, 2024

Now, thousands and thousands of shows and films are getting ad support both retroactively (those released ad-free over the past decade) and programmatically (as streamers acquire and format new titles). Ad-Supported Streaming Is the New Old, and Everyone Stands To Win.

Pharmaceuticals 105

Pharmaceuticals Advertising Audience Marketing 105

Clearcode

JANUARY 26, 2023

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. The main reason for the decline of third-party cookies in the web browsers is the changing privacy landscape in programmatic advertising.

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Ad Monsters

MAY 23, 2022

Publisher ad ops teams handle and manage various critical tasks within their organizations, such as trafficking, programmatic management, inventory management, technical campaign and ad tag troubleshooting, and so much more. Programmatic Platform & Partner Management. Programmatic Reporting Platforms.

Ad Ops 119

Ad Ops Ad Server Ad Tech Media 119

Ad Monsters

NOVEMBER 14, 2022

There is no successful advertising business without an impactful user experience. Emodo, a brand that prides itself on helping advertisers and publishers create memorable connections with consumers, aims to do just that with the launch of Adapt. with programmatic and header bidding, etc. Why is that the case?

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

Automatad Inc.

NOVEMBER 16, 2023

Share Tweet Share Programmatic advertising evolved to automate media buying. It overcomes the drawbacks of traditional advertising, which uses direct deals that are narrowed only to limited resources and revenue. Programmatic direct is the automated way to do direct deals under the private marketplace.

CPM 52

CPM Viewability Ad Server Ad Space 52

Ad Monsters

FEBRUARY 26, 2024

As new platforms emerge and the lines between CTV, linear and digital continue to blur, advertisers have no shortage of ways to reach consumers – but are they doing so effectively? Advertisers should think about both linear and streaming to ensure they reach viewers wherever they are.

Media 59

Media Cookies Audience ROI 59

Paleo AdTech

DECEMBER 10, 2023

Mike Yavonditte is the CEO and co-founder of Yieldmo , an advertising platform specializing in mobile, optimization and curation. Juno greeted the dawn of online advertising and simultaneously spawned multiple proto-legends, including Gokul Rajaram (later of Google’s AdSense) and David Jakubowski (later of Facebook, etc.).

Banner 52

Banner Mobile Ads Viewability Ad Tech 52

Monetize More

NOVEMBER 29, 2022

Real-time bidding (RTB) uses instantaneous programmatic auctions by which advertising inventory is bought and sold on a per-impression basis. With real-time bidding, advertisers can bid on an impression and, if the bid wins, the buyer’s ad is displayed on the publisher’s site instantly. How does it work? Conclusion.

Ad Exchange 52

Ad Exchange Impressions Demand Side Platform Ad Server 52

Digiday

OCTOBER 25, 2022

When the Association of National Advertisers (ANA) confirmed PricewaterhouseCoopers (PwC) as the lead agency in its planned ad tech transparency study in December last year, those involved hoped to publish the results this week at the ANA’s flagship Masters of Marketing conference. And all of this is happening as U.S.

Ad Tech 69

Ad Tech Demand Side Platform Non-Profit Viewability 69

Smart-Hub

DECEMBER 10, 2021

In a reported survey aggregating the current trends in advertising, this same question was posed to an audience, and 72 percent of respondents preferred a video ad over other forms of advertisement. And Programmatic video advertising seems to have become popular among creators and marketers. What is video advertising?

Advertising 52

Advertising Video Ads Ad Server Communications 52

Ad Monsters

FEBRUARY 15, 2023

Since their email touches every aspect of their digital identity, publishers and advertisers, have access to a robust data set on the consumer. Balancing Monetization and Data Ethics AB: Many publishers and advertisers worry privacy regulations will hinder revenue growth. How does it comply with privacy and data ethics?

Cookies 98

Cookies Audience Impressions Retail 98

Monetize More

DECEMBER 25, 2022

Small and medium publishers could access Google’s Ad Exchange through MonetizeMore, allowing even a smaller group of advertisers to see their ad inventory. Personal Google Ad Manager tags. Ad Manager tags from the ad network partner. Enter the generated tag into your GAM account. Manage Inventory. Conclusion.

Ad Exchange 52

Ad Exchange Ad Inventory Header Bidding Ad Space 52

Monetize More

JANUARY 26, 2023

​​Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. One way to do this is by partnering with audio advertising networks such as Spotify and Google to access their audio demand.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Martech

AUGUST 27, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

SEO 111

SEO Machine Learning Food MarTech 111

Digiday

DECEMBER 7, 2022

Ad tech insiders hoped an industry audit would finally help deliver the promised efficiencies of programmatic advertising, not just deliver liquidity for financiers, and make advertising more valuable for consumers. Flagship advertisers are unconvinced. Not that it’s surprising. counterpart.

Advertising 59

Advertising Ad Tech Impressions Viewability 59

Martech Series

FEBRUARY 7, 2023

Tweet How can enhanced ad intelligence be used to transform the digital advertising journey? Andrew Feigenson, CEO at Vivvix weighs in: Welcome to this MarTech Series chat, Andrew, tell us about yourself…we’d also love to hear more about Vivvix and how it enables digital advertisers. Thank you for having me.

MarTech 99

MarTech Media Advertising Agency 99

YieldBird

SEPTEMBER 25, 2023

As advertisers strive to capture the attention of their target audiences, they often find themselves at odds with the risk of intrusive, disruptive, and irrelevant ads that can lead to user frustration and ad-blocker adoption. This leads to better ad performance, engagement, and potential return on investment for advertisers.

Viewability 52

Viewability Banner Impressions Video Ads 52

Digiday

APRIL 16, 2023

News publishers have been given the short end of the stick when it comes to the programmatic advertising space for the better part of a decade. In this edition of our Confessions series, in which we exchange anonymity for candor, the programmatic sales lead talks about how their team is working to fix this issue, one deal at a time.

Media 61

Media Education Audience Advertising 61

Monetize More

SEPTEMBER 15, 2022

Video and display ads are the two most popular advertising formats right now that are making publishers big bucks. Video ad servers are the middlemen between publishers, who publish video content on sites and apps, and the advertising companies that want to advertise on those sites and apps. Video ads are booming right now.

Ad Server 52

Ad Server Video Ads Banner Ad Inventory 52

InMobi

MAY 29, 2018

Programmatic is ideal for many publishers and advertisers, especially those seeking an efficient delivery of ads at global scale, but it has come under fire of late. Issues ranging from ad fraud to brand safety concerns have caused some advertisers and publishers to see programmatic as problematic.

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

Media Math

SEPTEMBER 12, 2022

Where are we now in the global digital advertising privacy landscape? MediaMath welcomes the shift towards consumer-first privacy, we believe programmatic advertising should be conducted in transparent, high quality media environments that keep consumer interest top of mind. . WHAT DO WE DO? .

Advertising 73

Advertising Media 73

InMobi

MAY 4, 2020

Programmatic is an ideal channel to acquire and engage users while providing them an immersive brand experience. Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. Programmatic Video Advertising in Southeast Asia 1.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

Automatad Inc.

DECEMBER 1, 2023

What Is Video Advertising? Publishers can sell video ad spaces by any programmatic means or direct deals. Video platform (YouTube and Dailymotion) Over-the-top advertising (OTT)(Netflix, Hulu, and Amazon) Connected TV (CTV) Types of Video Ads There are many types of video ads, i.e., ad formats in adtech to appeal to different users.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

InMobi

AUGUST 24, 2021

We are excited to announce that InMobi is now utilizing HUMAN’s MediaGuard solution to help fight fraud and ensure a clean, transparent and trustworthy mobile in-app advertising ecosystem. InMobi has long been focused on making programmatic mobile advertising more transparent and effective for both our publisher and advertiser partners.

Advertising 52

Advertising Media Marketing 52

Media Math

JUNE 7, 2022

In this series we’re providing an overview of our core identity partners to help advertisers choose the identity solution that’s right for them. Components include: Merkury Identity : Digital Consumer Recognition (DCR) is a tag-based technology. We enable enterprise marketing, not only programmatic media. The future of identity.

Cookies 85

Cookies GDPR ROI Ad Tech 85

Digiday

SEPTEMBER 16, 2022

The sports publisher is now the proud owner of its own supply-side platform otherwise known as the marketplace advertisers go to buy ads on its sites. Let’s start with the basics: Minute Media’s SSP is a programmatic marketplace for its own impressions (i.e. To be clear, it built its own. Singapore, LATAM as well as across the U.S.

Media 60

Media Impressions Ad Tech Demand Side Platform 60

Paleo AdTech

APRIL 18, 2023

Mike Yavonditte is the CEO and co-founder of Yieldmo , an advertising platform specializing in mobile, optimization and curation. Juno greeted the dawn of online advertising and simultaneously spawned multiple proto-legends, including Gokul Rajaram (later of Google’s AdSense) and David Jakubowski (later of Facebook, etc.).

Banner 52

Banner Mobile Ads Viewability Ad Tech 52

Brid.tv

AUGUST 29, 2022

Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. hide ] What Is a CTV Advertising Platform? OpenX Did You Find the Right CTV Advertising Partner? What Is a CTV Advertising Platform? What to Look for in a CTV Advertising Platform.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. CPM is still the popular pricing model used in digital advertising. Because advertisers want ad space with a high viewability rate !

Viewability 52

Viewability CPM Fill rate Impressions 52