Martech Series

AUGUST 30, 2022

New package provides market-leading data intelligence platform to Snowflake users and joint customers for less than $100K. the leader in enterprise data intelligence solutions, announced the launch of Alation Cloud Service for Snowflake. Optimized for Snowflake, this edition provides a great way to start the data cataloging journey.”.

Machine Learning 84

Machine Learning MarTech Marketing 84

Media Math

MARCH 31, 2023

LinkedIn Twitter Facebook Email Earlier this month, MediaMath was awarded Platinum status with the Trustworthy Accountability Group (TAG). Each of the TAG certifications contains within itself specific rigorous requirements that an organization must follow to be compliant. LinkedIn Twitter Facebook Email

Media 52

Media Advertising Marketing 52

Ad Monsters

AUGUST 23, 2022

To kick off the conference, Complex Networks President, Justin Killion, gave the keynote address entitled, “ Justification for Revenue Diversification.” . Killion lauded the innovation of Ecko Unltd founder, Marc Ecko, who created an audience by adding hand tags to his clothing. Looking Toward the Future: Everyone Feels the Pinch.

Banner 98

Banner Ad Ops Food Audience 98

Martech Series

SEPTEMBER 6, 2022

Axle ai offers integrated solution between its axle ai 2022 MAM and Archiware’s P5 with Data Mover at Stand 7.D20 axle ai 2022, the company’s flagship AI-powered media management solution, can catalog and tag nearly any media on any combination of on-premise and cloud storage. cater to data security, transfer and access.

Media 87

Media Healthcare MarTech Conversion 87

Martech

FEBRUARY 1, 2023

By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. In this article, we’ll discuss the common reasons for miscategorization in GA4 and tips to make sure your marketing campaign links are properly tagged and tracked. Cross-network. google, newsletter4, billboard).

CPC 120

CPC Banner MarTech Marketing 120

Martech Series

DECEMBER 6, 2022

This validates the makers of Enrich full-stack feature engineering platform as a reliable data partner that ensures the safety and privacy of customer data. Scribble Data works with large amounts of critical data for many leading companies, helping them with decision making for persistent business problems.

GDPR 78

GDPR Communications MarTech Marketing 78

Martech

OCTOBER 20, 2021

That’s an audience which is going to generate, in aggregate, a huge volume of data, but it’s data that requires a myriad of different responses. This network was rebranded as Dplay. The Discovery Channel itself and sibling channels like Animal Planet, TLC and the Food Network, are familiar in the U.S.

Audience 107

Audience Marketing Pop-Up MarTech 107

Ad Rants

AUGUST 2, 2022

Schema structures data and helps search engines better understand the content of your pages. Canonical tagging. Canonical tagging helps search engines recognize which part of the content is original. Content delivery network. Another excellent characteristic of headless CMS is it uses a content delivery network (CDN).

SEO 147

SEO Pop-Up Machine Learning eCommerce 147

Martech

AUGUST 12, 2021

Business leaders frequently think in terms of supply chains and demand chains: processes and networks that drive inputs for your products and services, and then structure their eventual consumption. ” That moniker helpfully connotes a network of internal players and external agencies contributing at different phases.

MarTech 115

MarTech Marketing Communications Agency 115

Paleo AdTech

DECEMBER 10, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP). This data can then be used for content management, multivariate testing and analytics.

Cookies 52

Cookies Ad Tech Audience Data Management Platform 52

Monetize More

NOVEMBER 29, 2022

Through real-time bidding, advertisers can manage and optimize ads for multiple ad networks. They can create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill. It then fetches ads from ad networks to fill in the specific ad units for a unique user.

Ad Exchange 52

Ad Exchange Impressions Demand Side Platform Ad Server 52

Brid.tv

AUGUST 19, 2022

Join a Reliable Video Ad Network (Or Several) What if You Have a Direct Deal? Configure the Player and Implement Your Ad Tags 5. These advertisements are usually stored and fetched from a content delivery network. However, the ad network will take a percentage of your revenue. There are many ad networks out there.

Video Ads 71

Video Ads Ad network Ad Server Ad Inventory 71

Automatad Inc.

FEBRUARY 8, 2024

Header bidding trafficking simplifies header bidding management by passing the bidding value to the ad manager via Google Publisher Tags (GPT). Use Google Publisher Tag on your website to work with the prebid wrapper to facilitate header bidding trafficking. Google Publisher Tag is responsible for passing bid responses to GAM.

Header Bidding 52

Header Bidding CPM Ad Space Banner 52

Martech Series

NOVEMBER 4, 2022

Identity.com, a 501(c)(4) non-profit organization empowering users with better control of their personal online data, is announcing today the launch of its next-generation Gateway Protocol. Marketing Technology News: Premion Achieves Trustworthy Accountability Group (TAG) Brand Safety Certified Seal.

Non-Profit 83

Non-Profit MarTech Marketing 83

Monetize More

MARCH 20, 2023

Exporting a HAR file HAR (HTTP Archive) is a file in JSON object format with a particular field distribution, used by several HTTP session tools to export the captured data (source: [link] ). in the Network tab. in the Network tab. in the Network tab. in the Network tab. F12 key opens the Console tab.

Header Bidding 52

Header Bidding Viewability Impressions Ad Click 52

Monetize More

APRIL 25, 2023

We’re an ad management platform, not an ad network. For transparency in the test, we will also likely need additional tags or PIDs from any existing accounts that you already have. Always be weary of ad management platforms who are not transparent with data.

Header Bidding 52

Header Bidding A/B Testing Ad Tech Ad network 52

Martech

OCTOBER 25, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. Snap reported $1.07 Why we care.

Video Ads 115

Video Ads SEO Ad Server Ad network 115

Martech

AUGUST 29, 2023

In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. Simo Ahava Simo is the creator and writer of the incredibly popular (1.3 LinkedIn: Simo Ahava (24.8K LinkedIn: Simo Ahava (24.8K

MarTech 109

MarTech Agency Marketing 109

Lemonads

OCTOBER 29, 2021

Uploading and finding a text file that has already been uploaded is easy via the OpenRTB protocol because the platform already features all the fields to enter the required data for an ads.txt file. If the tags match on both publisher and distributor, then the traffic being purchased is legitimate. How Can Buyers Use Ads.txt Files?

Affiliates 52

Affiliates Ad network Impressions Advertising 52

Ad Monsters

FEBRUARY 13, 2023

He participates actively in the industry-wide conversation on data privacy and the plethora of targeting solutions. Chelly also serves as the inaugural chair of the Washington Post’s Black Inclusion Network. In addition to his business development role, Aki is the GM of the REVOLT Podcast Network, which he created in 2022.

Ad Tech 106

Ad Tech Media Ad Ops Ad Server 106

Monetize More

DECEMBER 25, 2022

Personal Google Ad Manager tags. Ad Manager tags from the ad network partner. MCM will allow data to be transferred and available to publishers, leading to greater transparency and more useful and immediate reporting. Moving to this setup also has significant data privacy and security advantages. Manage Inventory.

Ad Exchange 52

Ad Exchange Ad Inventory Header Bidding Ad Space 52

Monetize More

JANUARY 22, 2023

Having the ability to create a GDPR message in GAM makes the entire process a lot easier for publishers that are using Google Publisher Tags (GPT). For the GDPR message to pop up, Google Publisher Tags must be implemented on the site. These settings will apply to all the GDPR messages created under this GAM network.

GDPR 52

GDPR Pop-Up Ad Tech 52

Ad Ops Hero

JANUARY 25, 2021

The third party ad servers also provide various options on offering the roles and permissions with separate access for each publisher and advertiser show their respective campaign data. Avoid the data discrepancy in ad reporting. Here are the major benefits of using the third party servers. Reliable solution for ad serving.

Ad Server 52

Ad Server Ad network Ad Inventory Advertising 52

Automatad Inc.

MAY 9, 2023

Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video ad inventories. Find the list of best video ad networks here. Also, a video player can pass users’ data, store engagement data, and coordinate with the page to display companion ads.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Martech Series

SEPTEMBER 2, 2022

Marketing Technology News: Data Complexity Untangled by Rowbot.io Alcatraz AI will be showcasing its product, the Rock, which deploys autonomous access control through facial authentication technology incorporating artificial intelligence, data analytics, and the individuality of the human face to make spaces safer for all.

MarTech 81

MarTech Marketing Media 81

Martech Series

JULY 26, 2022

Uptime.com, the website performance monitoring solution for thousands of customers like Apple, Microsoft, IBM, Palo Alto Networks, Kraft and BNP Paribas, announces the release of its newest feature, Group Checks. When responding to a major outage, data from the whole system’s uptime is equally critical as its components.

MarTech 85

MarTech Marketing 85

Martech Series

JULY 6, 2022

The Development of 5G Networks and Greater Connectivity. Perhaps the most fundamental trend that will drive marketing––as well as other trends that will propel the push—towards providing more experiences will be the further development and evolution of networks to support these experiences.

Marketing 118

Marketing Pop-Up Banner Electronics 118

Paleo AdTech

JANUARY 26, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP). This data can then be used for content management, multivariate testing and analytics.

Cookies 59

Cookies Ad Tech Audience Data Management Platform 59

Ad Monsters

MAY 1, 2023

DSPs use the technology to determine winning bids, and the sell-side uses AI to organize and tag inventory. If the data aggregated into the tech is false, so will the output. In addition, generative AI could open new questions about data privacy. AI has the potential to sift through large data sets and find hidden patterns.

Advertising 104

Advertising Ad Tech Machine Learning Communications 104

Ad Ops Hero

JANUARY 25, 2021

Calling Publisher Ad Tag : When the user opens the website (1), the publisher’s web server sends the ad request with all the possible user data to analyze i.e., (2) the ad request shares the browser where to get the content (3) and how format it on the website.

Ad Server 52

Ad Server Ad Ops Impressions Advertising 52

Automatad Inc.

APRIL 25, 2024

The videos on social networks were shared 12 times more than images and text. According to Meta data , a video ad delivers them a high return on ad spend (ROAS). As a publisher, you can personalize video ads with first-party data , behavioral targeting , and contextual targeting to improve engagement and conversions.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Kevel

AUGUST 25, 2022

This is because video ads provide: First-party data insights. Third-party ad server or native ad network. Tag-based ad networks can be integrated in less than a day. These networks bring advertisers with them. These networks bring advertisers with them. You want to avoid the pitfalls of tag-based ads.

Ad Server 52

Ad Server Advertising Video Ads Pop-Up 52

Ad Monsters

OCTOBER 25, 2022

On the flip side, first-party data has become equivalent to gold as the advertising ecosystem needs help finding a viable alternative to third-party cookies. New data analytics investments for personalization advancement are quite synergistic with what it takes to produce quality media operations. Commerce media is bustling.

Media 52

Media Retail Education Cookies 52

Kevel

JULY 19, 2022

This is because video ads provide: First-party data insights. Third-party ad server or native ad network. Tag-based ad networks can be integrated in less than a day. These networks bring advertisers with them. These networks bring advertisers with them. You want to avoid the pitfalls of tag-based ads.

Video Ads 52

Video Ads Ad Server Advertising Pop-Up 52

Paleo AdTech

DECEMBER 10, 2023

He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million. Juno was a free ISP that subsidized its email service with targeted ads, using demographic data.

Banner 52

Banner Mobile Ads Viewability Ad Tech 52

Brid.tv

AUGUST 29, 2022

When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. How the transaction looks depends on the specific network and how it works. However, there is a handful of key features every good ad network should have.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Digiday

MARCH 15, 2023

Granted, the levels of spending are nowhere near what’s being spent on the largest social networks and online video platforms, but it’s clear Pinterest has momentum in the wider ad slowdown. While Nexus is still an alpha, Howard noted that the social network should be rolling the program out to a broader set of partners.

Education 70

Education Fashion Media Agency 70