Adweek

DECEMBER 29, 2022

The 2022 TV landscape was defined by international expansion, mergers, acquisitions and content explosions (and reductions). With a rough first half of the year for many of the biggest services on the market, there was a distinct shift in priorities away from subscriber growth and toward revenue growth.

Marketing 279

Marketing 279

Ad Rants

DECEMBER 23, 2022

If, for some reason, you have doubts about the importance and efficacy of video marketing, then all you have to do is Google the number of hours people spend on YouTube. Brands that capitalize on this behavioral pattern, reap higher benefits and get a better rate of return compared to other mediums of marketing. Improves Conversions.

SEO 232

SEO Marketing Click Through Rate Conversion 232

Ad Rants

OCTOBER 24, 2022

That's why video is such an important tool for B2B marketers. For example, using video in your email marketing can result in a 300% boost in click-through rates. Video content is more trustworthy and easier to access than text. Text-based content can't do that. Use Video in Email Marketing.

Marketing 231

Marketing Click Through Rate Conversion eCommerce 231

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing 131

Marketing SEO Machine Learning Audience 131

Ad Rants

DECEMBER 1, 2022

This article is an informative and precise description of how AI applications help the marketing sector to make deliberate choices based on the collected and analyzed data. In addition to a thorough explanation of how AI can be handy in this field, you'll find the main examples of how AI helps to solve marketing problems.

Marketing 240

Marketing Audience Advertising 240

Martech

MARCH 14, 2024

The CX announcements included new support for marketing, sales and service. Katrina Gosek, VP of Oracle CX product strategy and marketing gave us some background on the news. “The one thing they’re all rallying around is the idea that marketing and sales activities, although not meaningless, are hard to get ROI from.

ROI 108

ROI MarTech Communications Marketing 108

illumin

APRIL 25, 2024

It’s time to clear the air and understand the differences between the two marketing phenomena. Even the average marketer still falls trap to this typical confusion of distinguishing between OTT and CTV. It’s delivered through a variety of channels or streaming services and apps. Over-the-top or connected TV?

Audience 52

Audience Advertising Ad Tech Marketing 52

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 117

Advertising Marketing Geo targeting Retail 117

Martech Series

JANUARY 27, 2023

Skyword, the leading content creation software and services company, announces the expansion of its executive team with the appointment of Dave Feldman as executive vice president of services. He spent over 11 years at Microsoft in various digital marketing leadership roles.

MarTech 86

MarTech Marketing Agency 86

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Education 123

Education Conversion Marketing Media 123

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Tone) Keep answers simple.

Conversion Rate 111

Conversion Rate Click Through Rate MarTech Audience 111

AdExchanger

FEBRUARY 4, 2024

Influencer marketing spending is poised to reach $7B in 2024, nearly tripling since 2019. Brands trying to cut through an increasingly noisy, saturated digital environment are finding growth gains by using the social media content of third-party personalities to promote their products or services.

Marketing 127

Marketing Media Affiliates 127

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. Every year the bar gets raised.

Retail 145

Retail MarTech Communications eCommerce 145

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. A person who looks it up is in the market to spend money.

SEO 119

SEO Conversion Conversion Rate Brand Awareness 119

Digiday

APRIL 24, 2024

Interested in sharing your perspectives on the media and marketing industries? Continue reading it on digiday.com and subscribe to continue reading content like this. Join the Digiday research panel. This is a member-exclusive article from Digiday.

Marketing 70

Marketing Media 70

Martech Series

DECEMBER 5, 2022

New whitepaper published in partnership with Quickplay highlights the engagement and monetization potential of personalization for FAST video services. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Viewability 88

Viewability Entertainment MarTech Marketing 88

VideoWeek

APRIL 23, 2024

Nordic streaming company Viaplay has reported a solid start to 2024, becoming the latest European broadcaster to indicate signs of recovery in the TV ad market. And for Viaplay it was tougher than most, forcing the company to reverse its international rollout and exit several markets, including the UK, Poland and the Baltics.

Non-Profit 59

Non-Profit Marketing Advertising 59

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Marketing 132

Marketing Audience Media ROI 132

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. When a martech professional thinks his job is to install and keep running the components of your marketing stack, he doesn’t get it.

Conversion Rate 124

Conversion Rate Manufacturing Fashion Conversion 124

VideoWeek

OCTOBER 10, 2023

The feature allows users to browse, subscribe to, and watch premium content from third-party streaming services within YouTube. The UK is the third market where the service is available globally, after releases in the US and Germany. DAZN services will soon be added in the UK and Germany.

Audience 106

Audience Media Marketing 106

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Communications 124

Communications GDPR Healthcare MarTech 124

Martech Series

DECEMBER 12, 2022

Parks Associates today welcomes industry leaders from the streaming, content, and video industries to the fifth annual Future of Video: OTT, Pay TV and Digital Media, December 12-14 in LA at the Marina Del Ray Marriot. “Our latest survey finds 20% of US internet households now have eight or more services. Jim Long , CEO, Didja.

Electronics 96

Electronics Entertainment Media Communications 96

Martech

JUNE 8, 2023

These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. Using AI for customer service calls helps agents serve customers more efficiently. Take our brief 2023 MarTech Replacement Survey Generative web content. Why we care.

Communications 110

Communications MarTech Conversion Marketing 110

Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. Knowledge Buddy will respond to ordinary language prompts and can also generate new content based on existing libraries.

MarTech 117

MarTech Marketing 117

VideoWeek

NOVEMBER 1, 2023

Pluto TV and Channel 5’s catch-up service My5 are to merge in the UK, parent company Paramount announced this morning. Due to launch in 2024, the new offering will combine Pluto TV’s free ad-supported streaming TV (FAST) channels with on-demand content from Channel 5.

Audience 104

Audience Marketing Advertising Media 104

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. In a sea of non-gated content, how can we know that our message resonates? Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences.

Audience 113

Audience A/B Testing Machine Learning MarTech 113

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers.

Audience 123

Audience Entertainment MarTech Marketing 123

Martech

APRIL 15, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Conversion Rate 101

Conversion Rate Conversion MarTech Marketing 101

Martech Series

OCTOBER 3, 2022

eGain Corporation , the leading knowledge management platform provider for customer engagement automation, announced that it has been named in the 2022 Gartner Market Guide for Customer Service Knowledge Management Systems. “In Content administration. Content health optimization. Customer journey orchestration.

Marketing 91

Marketing MarTech 91

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. Many of these marketers need to remember the importance of narrative. OTT, also known as streaming TV , refers to any content watched on a streaming video service via the internet. They are not.

Advertising 105

Advertising Entertainment Audience Ad Tech 105

Martech Series

JANUARY 24, 2023

Metatron Inc, an AI content platform, is pleased to announce the release of new services for content generation. MetatronAI.com is a generative artificial intelligence service based on cutting-edge language processing that sets a new standard in the industry. billion in 2022 and it is expected to hit US$ 1597.1

MarTech 80

MarTech Marketing Media 80

Ad Monsters

JANUARY 23, 2024

The cost of content has increased, and streaming services need to respond. Consumers believe the internet is free and want free or low-cost access to content and apps without ads. The End of Peak TV One of the critical challenges is the general attitude that less new and compelling content is available now.

Audience 110

Audience Ad Tech Advertising Marketing 110

Ad Monsters

APRIL 10, 2024

As the streaming era changes TV consumption, AMC Networks adapts by focusing on high-quality content and innovative ad tech solutions. With content now accessible through 30 endpoints, the media company is experiencing record viewership levels. Content Is King AMC is not the only publisher who needed to pivot due to changing times.

Ad Tech 104

Ad Tech Audience ROI Advertising 104

VideoWeek

MARCH 27, 2024

Managing relationships with international streaming services is a delicate balancing act for European broadcasters. On the other hand, licensing content to these players can be a very valuable source of income, particularly vital during a tough market for broadcasters. ” Follow VideoWeek on Twitter and LinkedIn.

Audience 88

Audience Marketing 88

Martech Series

NOVEMBER 14, 2022

Parks Associates research finds nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch and the same percentage (23%) often buy things they see advertised. The event features keynotes from these industry leaders: Domenic DiMeglio , Chief Marketing Officer, Paramount Streaming.

Electronics 80

Electronics Entertainment MarTech Advertising 80

Martech

JULY 21, 2023

While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. The mood is noticeably warmer toward AI in marketing specifically.

Marketing 98

Marketing Public Relations Retail Manufacturing 98

VideoWeek

FEBRUARY 26, 2024

Discovery’s stock dropped significantly on Friday after the company announced its Q4 financial results, as total revenues fell by seven percent, a bigger drop than expected by the market. were hit by the Hollywood strikes, which dried up the content pipes across the year. Warner Bros. Total subscriber count in Q4 was 97.7

Marketing 98

Marketing Advertising Media Ad Tech 98