Martech Series

NOVEMBER 30, 2022

Upsolver , the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.

Advertising 81

Advertising Machine Learning Marketing ROI 81

Martech

APRIL 26, 2024

It may create immersive, interactive and personalized experiences beyond anything we can now imagine. Automating routine tasks and synthesizing complex data into actionable insights will change what’s possible in video production and game development. This will have a profound impact.

Machine Learning 67

Machine Learning Education Entertainment Audience 67

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. B2B marketers need to know the kinds of businesses that purchase their product or service. AI technology was used in content marketing long before OpenAI’s release of ChatGPT.

Marketing 131

Marketing SEO Machine Learning Audience 131

Martech

JANUARY 23, 2024

Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community. If they’re returning customers, they’ll see personalized recommendations, ensuring that experiences are optimized for each user.

eCommerce 110

eCommerce Brand Awareness MarTech Media 110

Martech

NOVEMBER 9, 2021

“The audience engine is aimed at building a scalable and AI-driven approach to first party data,” said Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. Artefact was just rolling out pilot programs for their audience engine in test markets.

MarTech 112

MarTech Audience ROI Entertainment 112

Martech Series

SEPTEMBER 26, 2022

mPhase” or the “Company”), a leading consumer engagement company developing a suite of mPower mobility services that increase revenue for retailers, is pleased to announce AI and Machine Learning expert Charles Martin as a member of the Company’s newly formed mPower Advisory Board. mPhase Technologies, Inc.(“mPhase”

Machine Learning 82

Machine Learning Finance Impressions Retail 82

Martech

JANUARY 31, 2023

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Personalization, often enhanced with AI and machine learning. Personalizing customer interactions in real time.

Conversion 103

Conversion Machine Learning A/B Testing Conversion Rate 103

Martech Series

JANUARY 11, 2023

We are eager to reach more of the startup community and make them aware of our Workspaces and Cloud Personal SaaS offering.”. Workspaces is not a service, but rather a highly configurable platform, with a robust developer API built to be customized for specific use-cases, at any scale. Workspaces is truly wherever the work is.

Communications 79

Communications MarTech Marketing 79

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. These purchases include cars and home improvement services. More personal questions? More questions?

Media 108

Media Marketing Machine Learning MarTech 108

Martech

FEBRUARY 19, 2024

This helps in targeting specific customer groups with personalized marketing campaigns and offers. This helps in identifying high-value customers and developing strategies to retain and upsell to them. Use data-driven insights to personalize offers and recommendations based on customer preferences and behavior.

Conversion Rate 99

Conversion Rate ROI Conversion MarTech 99

Martech Series

AUGUST 31, 2022

AI eCommerce Optimization Personalizes SMS Campaigns for eCommerce Merchants Using Attentive. Fast Simon, the leader in AI-powered shopping optimization, announced an integration with Attentive, boosting top-class mobile marketing with optimized AI eCommerce personalization. Smart AI personalization engine.

eCommerce 95

eCommerce Retargeting Marketing Retail 95

Martech

JANUARY 6, 2022

McDonald’s has sold its personalization platform and decision engine Dynamic Yield to Mastercard, following an announcement by both companies late last month. Yum Brands has also been a groundbreaker in terms of acquiring and developing its own AI and experience technology.

Finance 120

Finance Food Retail Conversion 120

Martech Series

AUGUST 1, 2022

Aurora Mobile Limited (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, announced that it attended the 2022 Data Security Summit on July 28, 2022. Mr. Chen said, “At present, data elements have become a new production factor.

Verification services 84

Verification services Communications MarTech Marketing 84

Martech Series

JULY 10, 2022

Parfitt has spent the last two decades building data, analytics and AI capabilities for organizations including HSBC, Lazard, O-I Glass, Hostess, Santander, NexTier, Lloyds Banking Group, UK Border Agency, Joint Forces Command, and the UK’s National Health Service (NHS). Marketing Technology News: ID.me

Machine Learning 73

Machine Learning MarTech Agency Marketing 73

Martech Series

DECEMBER 16, 2022

With the new partnership, ThoughtSpot and dbt Labs commit to empowering every organization to scale the value of analytics engineering work by making it consumable for every business user. ThoughtSpot’s direct integration with both Snowflake and dbt is a perfect fit,” said Tran Zha, Senior Software Engineer at Loan Market Group.

Shipping 92

Shipping MarTech Marketing 92

Martech

NOVEMBER 14, 2023

If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. These three developments stood out for me this year. The race has begun for email service providers to develop plug-ins and advancements.

Marketing 131

Marketing Retail Retargeting MarTech 131

Martech Series

JANUARY 25, 2023

New customers spanned industries from retail, financial services, and manufacturing to telecommunications, media, and nonprofits, with a footprint that reaches across six continents. 2023 will bring countless improvements to the user experience, for both content creators and developers,” added Ishaq.

A/B Testing 98

A/B Testing Manufacturing MarTech Retail 98

Martech Series

AUGUST 22, 2022

The re-imagined event, in person again after two years, is focused on the evolution of today’s multi-cloud era, and will highlight technologies, ecosystem, industry experts, and developer communities that are shaping the future. 29, VMware Explore will deliver rich technical content both in-person and on-demand. On Tuesday, Aug.

Healthcare 89

Healthcare MarTech Marketing 89

Martech Series

NOVEMBER 18, 2022

Then comes search engine optimization and writing a piece of content with all the relevant pointers added to it. By personalizing recommendations and messages for each client, organizations may strengthen ties with customers and offer more useful material to them. The writing part will need researching, testing and optimization.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Martech Series

AUGUST 17, 2022

The great “Data Race” is intensifying across every sector of the economy to the benefit of businesses, developers and consumers. As Greg Sly, SVP of infrastructure and platform services at Verizon commented, “Real-time data is air.” Yet, new developments in data architectures are breaking down those barriers.”

Shipping 89

Shipping MarTech Marketing 89

Martech

JULY 26, 2023

Marketing/sales and service processes. Once you have a clear market position and brand message, your content development will require less than you think. However, it is when you get to hyper-personalization and multiple content streams by audience or solution that you will reach the highest stage of maturity.

Marketing 89

Marketing Impressions MarTech Conversion 89

Martech Series

OCTOBER 25, 2022

Companies across financial services, fintech, consumer tech and more can now embed privacy features directly within their digital products and experiences to help consumers protect their online privacy and remove personal information from the web. Marketing Technology News: How Smart App Developers are Growing Their IDFA User Base.

MarTech 80

MarTech Media Marketing 80

Martech Series

FEBRUARY 1, 2023

Enterprise technology veteran joins Foundry as the company accelerates development of next-generation B2B marketing platform Foundry, the integrated data, media and martech division of IDG, Inc., Goyal has held senior product, technology, and engineering roles at Oracle, Adobe Marketo, OpenX, and Hewlett Packard.

MarTech 90

MarTech Impressions Media Marketing 90

Martech Series

NOVEMBER 30, 2022

Granulate, an Intel Company and developer of autonomous, continuous workload optimization solutions, today announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.

Advertising 76

Advertising Marketing MarTech Audience 76

Martech Series

SEPTEMBER 13, 2022

With ongoing improvements, the data models are expected to help optimize product recommendations and user preferences on the service’s business and consumer platforms. In recent years, the focus of the marketing sector is gradually shifting from search engines to recommendation algorithms. Here’s How to Use Them.

Entertainment 77

Entertainment MarTech Marketing Media 77

Aronson Ads

NOVEMBER 3, 2022

In the early days, search engines like Google evaluated pages based on core factors such as keywords, meta tags, and headers. With rapidly developing technology, Google now relies on artificial intelligence to improve its search engine, and it’s crucial to understand how your website can be affected.

SEO 75

SEO Machine Learning Conversion Rate Conversion 75

Martech Series

FEBRUARY 16, 2023

The goal of OpenAI is to develop safe, society-positive artificial intelligence that can perform better than humans at a range of jobs. The Birth of Chat GPT When OpenAI released the GPT-2 model in 2018, the development of Chat GPT picked up steam. This might aid companies in enhancing engagement and customer service.

Conversion 91

Conversion Communications Machine Learning Marketing 91

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google is ‘using clicks in rankings’ (Sept.

Mobile Search 86

Mobile Search Machine Learning Advertising Manufacturing 86

Martech

FEBRUARY 9, 2024

Then you worked as a marketing specialist developing mobile apps. So I was in a product marketing, product development role, working a lot with the engineering team, building mobile apps. Q: You developed Stacktus during your time at Janus? Plus, she’s a MarTech contributor. Q: You did a B.A. in history at Brown.

MarTech 94

MarTech Finance Marketing Communications 94

Martech

MARCH 15, 2022

Summit, one of the largest in-person events in the marketing tech space — it drew over 16,000 attendees to Las Vegas in 2019 — opened today as a virtual event for the third consecutive year. ” The challenge is to “make the digital economy personal,” he continued. Innovations and integrations.

Healthcare 106

Healthcare Conversion MarTech Marketing 106

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. The vendors respond.

Marketing 122

Marketing ROI Ad network MarTech 122

Martech

APRIL 10, 2024

Innovation without usability is like a Ferrari without an engine — looks impressive but is ultimately useless. This translates into product development, where features aren’t simply bolted on but crafted to address the needs of marketers and their customers. Connect your product or service to a deeper purpose.

MarTech 110

MarTech Healthcare Retargeting Audience 110

Martech Series

JULY 28, 2022

Retool, an application development platform for internal tools, announced it has raised $45 million in Series C2 funding at a $3.2B “Instead of chasing large valuations, we remain focused on expanding our team and delivering value to our customers and developers,” remarked Hsu.

MarTech 85

MarTech Marketing 85

Martech

AUGUST 31, 2022

But each email had a personalization failure that shows this transition from promotional to customer-focused email marketing still has a long way to go. The copy in this reminder email is spot-on for brand voice and helpful information — warm, personable and persuasive rather than promotional. What to fix.

MarTech 113

MarTech Marketing ROI Retail 113

Clearcode

MAY 23, 2023

To make this vision a reality, several key technologies will play a crucial role in its development and growth. By incorporating them into their games and virtual environments, developers can create a more engaging, personalized, and realistic experience for users while making it easier to manage and scale the virtual world.

Machine Learning 76

Machine Learning Real Estate MarTech Marketing 76

Martech Series

JUNE 22, 2022

The new service complements ComplyCube’s global KYC checks and helps businesses implement strong biometric authentication to fight new identity fraud trends. So, a fraudster attempting to open multiple accounts will be caught even if different personal information is provided. Harry Varatharasan, Chief Data Scientist.

MarTech 96

MarTech Marketing 96

Basis

APRIL 27, 2023

We’ve got generative artificial intelligence taking center stage, with Bing claiming to have reinvented search with its new chatbot-powered search engine, and Google racing to catch up. In many ways, ChatGPT is the next stage of this evolution, as the search engines were already focused on creating more personalized experiences for users.

Marketing 68

Marketing Conversion Search Advertising Media 68