Martech

APRIL 1, 2024

By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. Additionally, diversifying retargeting efforts beyond just one platform, such as Google, can help mitigate risks and reach a wider audience.

Retargeting 86

Retargeting Retargeting platforms Conversion Rate Conversion 86

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. It serves two purposes: Enhancing individual control over personal data.

GDPR 110

GDPR Banner Cookies Pop-Up 110

Martech

DECEMBER 18, 2023

Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Strategic guidance: Advisory and consulting firms can help businesses develop a clear CX strategy aligned with their overall business goals.

eCommerce 101

eCommerce MarTech Media Marketing 101

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Local newspapers, radio stations, digital platforms and community events each offer advantages. This marketing segmentation supports the development of targeted messaging and media plans for local markets.

Advertising 109

Advertising Marketing Geo targeting Retail 109

Martech Series

JANUARY 19, 2023

New features let enterprises of all sizes deploy Decodable’s fully managed, as-a-service stream processing platform at the scale that fits their needs Decodable, the stream processing company, announced today a slate of new features in its enterprise-ready platform built on Apache Flink, the industry leading stream processing technology.

Shipping 78

Shipping GDPR Machine Learning MarTech 78

Clearcode

AUGUST 4, 2022

Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. But some people might not know that these platforms are examples of self-serve advertising platforms. DSP or SSP , and data platforms such as a DMP or CDP. . websites and video-streaming services).

Advertising 92

Advertising Demand Side Platform Ad Server Agency 92

Martech Series

MARCH 1, 2023

Strapi, the leading open-source “headless” content management system (CMS), announced the release of Strapi Cloud, making it the only vendor on the market offering both a self-hosted and cloud version of the same CMS.

MarTech 84

MarTech Marketing 84

Martech

AUGUST 10, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Lytics ’ customer data platform now has AI/ML Automated Identity and Profile Management. vcita , is adding BizAI to its SMB-focused technology platform for SMBs.

Marketing 94

Marketing MarTech Audience 94

Martech

NOVEMBER 28, 2023

Dig deeper: IAB Tech Lab’s updated data clean room standards: What marketers need to know This expansion of their existing long-term partnership was announced Monday at the AWS re:Invent 2023 conference. AI innovation : Salesforce and AWS will collaborate to empower developers to build and deploy AI-powered applications seamlessly.

ROI 97

ROI MarTech Marketing 97

Martech Series

NOVEMBER 21, 2022

EMQ, the world’s leading software provider of open-source IoT data infrastructure, announced a notable value-added service for its fully managed MQTT messaging platform, EMQX Cloud.

Manufacturing 52

Manufacturing Finance MarTech Marketing 52

Martech

SEPTEMBER 9, 2022

Today, customer experience (CX) company ActionIQ announced a new partnership with consulting firm Slalom that will make specialized services available for users of the ActionIQ CX Hub. The company also recently partnered with InfoSum to offer second-party-data clean room support to brands and publishers. Read next: Implementing a CDP?

MarTech 104

MarTech Media Marketing Advertising 104

Martech Series

JANUARY 6, 2023

Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, today announced that its subsidiary Wuhan SendCloud Technology Co., which operates the medical service platform Medlive. SendCloud”) has entered into a strategic partnership with Kingyee (Beijing) Co.,

MarTech 75

MarTech Marketing 75

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. Amazon Web Services has done just that, under the management of John-Marc Clark, global distribution leader.

Marketing 109

Marketing Education Electronics Healthcare 109

Martech Series

MARCH 1, 2023

With Chainlink Functions, developers can connect their decentralized applications (dApps) or smart contracts to any Web2 API and run custom computations on it in minutes using Chainlink’s highly secure and reliable network. This can be done with just a few lines of code and without the need to manage any additional infrastructure.

MarTech 86

MarTech Marketing 86

Martech Series

JULY 20, 2022

RelPro, the fast-growing business development and relationship management solution for Financial & Professional Services, announced the integration of Commercial Real Estate data and Buyer Intent insights to further enhance and differentiate their Business Development Solutions for Business & Commercial Bankers.

Real Estate 84

Real Estate Finance MarTech Marketing 84

Martech

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Overusing or mishandling customer data may make some guests uncomfortable and discourage them from returning. It sounds like a dream scenario, doesn’t it?

Machine Learning 98

Machine Learning Communications Food ROI 98

Martech Series

FEBRUARY 1, 2023

Developers can integrate their web data with 49 other tools using Zyte and YepCode’s seamless integration. Marcos Muíño, Co-Founder, YepCode Developers can now streamline their web scraping tasks and achieve complex integrations with ease, using YepCode’s serverless environment and Zyte’s reliable data extraction capabilities.

MarTech 82

MarTech Marketing 82

Ad Monsters

FEBRUARY 7, 2024

8 Black Industry Shapers in Ad Tech & Digital Media Sharon Goldsmith, Manager, Digital Systems for JAMA Network Sharon Goldsmith has many years of advertising experience and is a trusted source in the industry. After realizing Ad Tech’s potential, he joined data startups like PlaceIQ and Tapad in Product and Marketing roles.

Ad Tech 106

Ad Tech Media Agency Audience 106

Martech Series

NOVEMBER 3, 2022

World’s largest professional services organization inks a strategic master reseller agreement to expand relationship with creator of hyper-expansive enterprise AI platform to enable rapid discovery and management of audio, video and other unstructured data sources.

Machine Learning 75

Machine Learning Media MarTech Marketing 75

Martech Series

FEBRUARY 28, 2023

The widespread adoption of blockchain technology has provided an unprecedented level of security and reliability for digital asset management. To address this gap, DogAI , a new AI protocol on blockchain, has been developed to improve digital asset management.

MarTech 75

MarTech Marketing 75

Martech Series

JANUARY 31, 2023

the data streaming pioneer, announced new Confluent Cloud capabilities that help organizations easily build a secure shared services platform for data streaming. the data streaming pioneer, announced new Confluent Cloud capabilities that help organizations easily build a secure shared services platform for data streaming.

MarTech 88

MarTech Marketing 88

Martech

OCTOBER 17, 2023

When managed appropriately, AI complements automation by accelerating cognitive work – such as leveraging AI to improve ad content variation or assisting in the production of monthly reporting. These systems can analyze vast amounts of data, identifying any deviations from the established brand standards.

Advertising 119

Advertising Agency Communications MarTech 119

Martech Series

MARCH 7, 2023

Laserfiche’s new MuleSoft Certified Connector on the Anypoint Exchange help s companies create seamless digital experiences, faster Laserfiche — the leading SaaS provider of intelligent content management and business process automation — announced a new MuleSoft Certified Connector for Laserfiche.

Machine Learning 87

Machine Learning Electronics Healthcare Manufacturing 87

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. In a highly competitive environment, effective marketing management helps you to remain competitive. Below, we introduce some of the basic concepts of marketing management. . What are the different types of marketing management?

Marketing 100

Marketing Brand Awareness MarTech Conversion 100

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” To keep up with developments in this key martech category, here — in alphabetical order — are the CDP thought leaders you need to know. LinkedIn: Ben B l oom (2.5K

Healthcare 94

Healthcare MarTech Education Marketing 94

Martech Series

JANUARY 12, 2023

Scan-Optics, a leader in intelligent data management and digital transformation, announced its expanded technology partnership with UKG, a leading provider of HR, payroll, and workforce management solutions for all people. UKG solutions are developed on the FleX platform.

Machine Learning 93

Machine Learning MarTech Marketing Data Management Platform 93

Martech

APRIL 22, 2024

Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry. You can also leverage third-party data providers to expand your reach.

Conversion Rate 100

Conversion Rate Click Through Rate MarTech Audience 100

Martech Series

SEPTEMBER 14, 2022

7pace Timetracker is the industry’s first AI-driven multi-cloud time management solution and is a leading integration for teams using Azure DevOps and GitHub. In addition, Appfire and 7pace will bring this leading solution to the Atlassian ecosystem, enhancing and expanding time management offerings for customers.

Machine Learning 92

Machine Learning MarTech Marketing Media 92

Chief Martech

AUGUST 29, 2022

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. Suite vs. Best-of-Breed Platform Ecosystems.

MarTech 123

MarTech Non-Profit Pop-Up Marketing 123

Martech Series

JUNE 24, 2022

Denodo recognized for offering strong capabilities to support any data fabric deployment. Denodo, a leader in data management, announced that Forrester Research, Inc., a leading independent technology and market research company, has positioned Denodo as a Leader in The Forrester Wave : Enterprise Data Fabric, Q2 2022.

MarTech 100

MarTech Marketing Data Management Platform 100

Martech Series

FEBRUARY 8, 2023

Leveraging the latest in generative AI and natural language processing technologies, Fivetran Lite connectors can be developed in a fraction of the time of Fivetran’s standard connectors, and are backed by the same high quality, data integrity and security customers expect from Fivetran.

MarTech 94

MarTech Marketing 94

Martech Series

SEPTEMBER 30, 2022

Joining from the Applied Intelligence Practice at Accenture, Mansoor will be responsible for the technology roadmap, data strategy and cloud portfolio integration across the SMC, Stagwell’s proprietary suite of software-as-a-service (SaaS) and data-as-a-service (DaaS) products built for in-house marketers.

Marketing 87

Marketing Machine Learning MarTech Communications 87

Martech Series

NOVEMBER 30, 2022

Upsolver , the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.

Advertising 81

Advertising Machine Learning Marketing ROI 81

Martech Series

JANUARY 1, 2023

Platform Pay (PlatformPay.io) Releases New Billing and BPO Services for 2023. In the ever-evolving digital world, businesses of all sizes are looking for ways to improve their customer relationship management processes. is a nationally recognized provider of high-quality billing and business process outsourcing (BPO) services.

Marketing 96

Marketing MarTech 96

Martech Series

FEBRUARY 14, 2023

It is designed for people and organizations wishing to share data among their ecosystems without the concern of algorithms tracing them and their data. WISeKey offers free Basic accounts and the availability to upgrade the account with different pricing models.

Verification services 79

Verification services Media MarTech Marketing 79

Martech Series

JULY 19, 2022

With product like Spiceware One ZTS, Spiceware is dedicated to creating a secure digital world that is free from data compliance and security risks. Cybersecurity sector has been growing in demand and Korean startups are coming up with innovative services. It protects the overall IT environment including users, data, and devices.

MarTech 85

MarTech Marketing 85

Martech

FEBRUARY 28, 2022

Digital marketing consultancy Bounteous announced that they are collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages, a collection of training modules meant to support Acquia customers or those looking to install a CDP. What they do. Why we care. Processing.Please wait.

MarTech 89

MarTech Marketing 89