Martech Series

NOVEMBER 28, 2022

Informatica Data Loader on AWS embedded directly in Amazon Redshift console allows customers to move from data ingestion to insights in minutes. Informatica Data Marketplace supports AWS Data Exchange, offering customers a self-service data marketplace.

Machine Learning 86

Machine Learning MarTech Data Management Platform Marketing 86

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Local newspapers, radio stations, digital platforms and community events each offer advantages. This marketing segmentation supports the development of targeted messaging and media plans for local markets.

Advertising 109

Advertising Marketing Geo targeting Retail 109

Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Schedule your data hygiene regularly (e.g.,

Cookies 122

Cookies Marketing CPA GDPR 122

Martech

NOVEMBER 28, 2023

In addition, the CRM giant is launching connections for AWS’ cloud that will make it easier to customize large language models. Dig deeper: IAB Tech Lab’s updated data clean room standards: What marketers need to know This expansion of their existing long-term partnership was announced Monday at the AWS re:Invent 2023 conference.

ROI 97

ROI MarTech Marketing 97

Martech

DECEMBER 18, 2023

Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences. Continuous improvement: CX transformation is an ongoing process.

eCommerce 101

eCommerce MarTech Media Marketing 101

Ad Monsters

APRIL 23, 2024

He assured us that Yahoo DSP’s upcoming developments will prioritize measurement. Yahoo Identity Solutions services include Yahoo ConnectedID and Next-Gen Solutions, which launched within CTV environments, including Paramount, Tubi, NBC Universal, and FreeWheel. .”

Advertising 105

Advertising A/B Testing Conversion Audience 105

Martech

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector? Let’s delve into this captivating domain.

Machine Learning 98

Machine Learning Communications Food ROI 98

Chief Martech

AUGUST 29, 2022

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms.

MarTech 123

MarTech Non-Profit Pop-Up Marketing 123

Martech

APRIL 1, 2024

By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. Understood?

Retargeting 86

Retargeting Retargeting platforms Conversion Rate Conversion 86

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Who are B2B customers?

Audience 134

Audience MarTech Marketing 134

Martech Series

FEBRUARY 1, 2023

Developers can integrate their web data with 49 other tools using Zyte and YepCode’s seamless integration. Marcos Muíño, Co-Founder, YepCode Developers can now streamline their web scraping tasks and achieve complex integrations with ease, using YepCode’s serverless environment and Zyte’s reliable data extraction capabilities.

MarTech 82

MarTech Marketing 82

Martech

SEPTEMBER 19, 2023

Oracle has announced a long list of product innovations and enhancements within the Oracle Fusion Cloud Customer Experience platform. For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. ” GenAI for custom service. Guided Campaigns.

Machine Learning 112

Machine Learning Marketing Conversion MarTech 112

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

MarTech 94

MarTech eCommerce Conversion Rate Healthcare 94

Martech

FEBRUARY 20, 2024

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. Perhaps it’s also a sign of Salesforce moving to compete with platforms (can we say HubSpot?) Get MarTech! In your inbox.

Marketing 120

Marketing MarTech Audience 120

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Marketing 66

Marketing Communications Audience Cookies 66

Martech Series

JANUARY 6, 2023

Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, today announced that its subsidiary Wuhan SendCloud Technology Co., which operates the medical service platform Medlive. SendCloud”) has entered into a strategic partnership with Kingyee (Beijing) Co.,

MarTech 75

MarTech Marketing 75

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. An ICP identifies your best-fit target customers that you can serve exceptionally well. Do you know what drives revenue growth?

Manufacturing 117

Manufacturing Marketing Communications ROI 117

Martech Series

FEBRUARY 1, 2023

Google Cloud Platform Customers now have access to Protegrity’s industry-leading data security and privacy platform Protegrity, a global leader in data-centric security, announced that its proprietary data protection platform is now available in the Google Cloud Marketplace.

Retail 86

Retail MarTech Marketing 86

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” To keep up with developments in this key martech category, here — in alphabetical order — are the CDP thought leaders you need to know.

Healthcare 94

Healthcare MarTech Education Marketing 94

Martech Series

OCTOBER 10, 2022

Leading Footwear Manufacturer Sharpens Its Customer Focus with a 360° View of Customer Data for All Company Divisions. Semarchy is honored to be selected as the data partner of choice by Red Wing Shoes, whose service and quality are unmatched in its industry,” said TH Herbert, CEO of Semarchy.

Manufacturing 90

Manufacturing Affiliates Retail MarTech 90

Martech Series

MARCH 1, 2023

With Chainlink Functions, developers can connect their decentralized applications (dApps) or smart contracts to any Web2 API and run custom computations on it in minutes using Chainlink’s highly secure and reliable network. With Chainlink Functions, a more familiar cloud developer experience is finally being brought into Web3.

MarTech 86

MarTech Marketing 86

Martech Series

NOVEMBER 21, 2022

EMQ, the world’s leading software provider of open-source IoT data infrastructure, announced a notable value-added service for its fully managed MQTT messaging platform, EMQX Cloud.

Manufacturing 52

Manufacturing Finance MarTech Marketing 52

Martech

JANUARY 2, 2024

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. Let’s begin with customer data platforms.

MarTech 70

MarTech Marketing Cookies Audience 70

Martech Series

AUGUST 25, 2022

New collaboration combines proven open source software — Apache Pulsar, Apache Flink and Apache Cassandra — in connected, fully-managed cloud services. The services are connected through APIs, and enable developers to easily build a complete, end-to-end, real-time data analytics pipeline and applications in minutes.

Machine Learning 89

Machine Learning MarTech Marketing 89

Martech

OCTOBER 13, 2023

We now have machine learning and AI driving much of our marketing platforms. For example: Marketing automation Platforms like HubSpot, Constant Contact, Marketo and others have opened all sorts of possibilities for marketers. We can use AI-driven chatbots to streamline customer service and online sales. It depends.

Marketing 135

Marketing Machine Learning Audience MarTech 135

Martech Series

JANUARY 29, 2023

Audience IQ is a full-scale customer data platform (CDP) to help auto dealer groups improve their customers’ experience and increase marketing effectiveness and advertising return on investment. “We It’s a win for our dealership and our customers!” said Jessica Rapp, director of client success of Force Marketing.

Audience 101

Audience Marketing Communications MarTech 101

Martech Series

FEBRUARY 28, 2023

Mobvista has always regarded data security and user privacy as one of its key pillars. The report evaluated Mintegral, Mobvista’s programmatic advertising platform, XMP, a cross-channel media buying platform, and its data analytics, SaaS and cloud computing technology.

GDPR 87

GDPR MarTech Marketing Media 87

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. marketing analytics platform lets marketing teams talk to their data in natural language and get results instantly, without needing any technical skills.

MarTech 113

MarTech Audience Conversion Marketing 113

Martech

FEBRUARY 5, 2024

They’re useful, and we use the return data in our email program, customer profiles and product development B. Since we can’t personally ask everybody who buys our products or uses our services, surveys are the most versatile and least expensive way to get the info we need. The boss told us to do it. What’s in it for them?

Shipping 124

Shipping Marketing MarTech Audience 124

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. Amazon Web Services has done just that, under the management of John-Marc Clark, global distribution leader.

Marketing 109

Marketing Education Electronics Healthcare 109

Martech

NOVEMBER 14, 2023

These three developments stood out for me this year. But AI remained largely a tool for enterprise-level companies with data, platforms and budget to spare. At the center of all this discussion was the desire for email marketers to send highly relevant emails that their customers would see in the inbox, open and act on.

Marketing 127

Marketing Retail Retargeting MarTech 127

Martech

JUNE 8, 2023

Generative AI and large language models are making customer experience platforms more accessible and humanized. These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. Why we care.

Communications 95

Communications MarTech Conversion Marketing 95

Martech

JUNE 27, 2023

A new partnership between Nvidia and Snowflake will let companies build generative A I assistants trained on their own data. Nvidia is providing Snowflake’s customers with GPU-accelerated computing and its foundational large language model (LLM), called NeMo. We are absolutely in favor of anything that makes data more reliable.

MarTech 86

MarTech Marketing 86

Martech

SEPTEMBER 9, 2022

Today, customer experience (CX) company ActionIQ announced a new partnership with consulting firm Slalom that will make specialized services available for users of the ActionIQ CX Hub. The company also recently partnered with InfoSum to offer second-party-data clean room support to brands and publishers. Get MarTech!

MarTech 104

MarTech Media Marketing Advertising 104

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Since then, we’ve invested in helping our customers with quality.” Meta saw 16.6%

Media 111

Media Marketing Machine Learning MarTech 111

Martech Series

JUNE 22, 2022

Latest product release features industry-first, cloud-native continuous data quality management and enhancements to help fuel real-time operations, minimize risk, and increase revenue. Real-time data quality management capabilities provide increased visibility and continuous, automated monitoring. million”.*. million”.*.

Machine Learning 81

Machine Learning Healthcare ROI MarTech 81

Ad Monsters

FEBRUARY 12, 2024

The digital industry is now familiar with AI-driven technology because it delivers value in data analysis and ad targeting. In particular, brands should look closely at how AI can enable highly relevant, customized creative at scale. But the focus today is on AI’s potential to transform creative functions.

Advertising 116

Advertising Ad Targeting Audience Brand Awareness 116