Martech

DECEMBER 6, 2023

When it comes to email authentication, three mechanisms work together: Sender Policy Framework (SPF) helps prevent domain spoofing by allowing senders to identify the email servers that are allowed to send emails from their domain. The ads at the top of the inbox. The ads in the mobile app. What about Google Workspace inboxes?

MarTech 131

MarTech Education Marketing Agency 131

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). What is white label service? SmartHub's Features Have No Limits!

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March. State of Texas.).

Ad Server 106

Ad Server Ad Exchange Demand Side Platform Ad Targeting 106

Martech

DECEMBER 6, 2023

CTV continues to grow in popularity with viewers, and streaming services wisely cater to those customers. As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And they aren’t alone on this front.

Advertising 98

Advertising Ad Server Manufacturing Brand Awareness 98

Digiday

MARCH 19, 2023

Earlier this year, it emerged that Netflix was exploring potentially adjusting its ad strategy after what can be considered a tricky start to the advertising business. Sources said outcomes could include the streaming service overhauling its relationship with Microsoft, which has powered Netflix’s ad tech.

Ad Tech 67

Ad Tech Ad Server Advertising Conversion 67

Martech Series

JULY 22, 2022

Digital Will turns four years old and the company is commemorating the occasion by unveiling a new range of powerful marketing tools that have been quietly developed behind the scenes during the past year. “We will be focusing more and more on building great products that we can provide alongside our services.”

MarTech 79

MarTech Marketing Conversion Media 79

Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. form the adtech ecosystem.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Ad Ops Hero

JANUARY 25, 2021

Ad server is the server that is being used to manage the ads that is displayed on the various web pages or the multiple websites. Most of the websites and blogs shows the ads on their web pages to manage the operating cost and maximize the revenue. Advantages of Ad Servers. Advantages of Ad Servers.

Ad Server 52

Ad Server Audience Advertising 52

Automatad Inc.

JANUARY 3, 2024

The feature is developed to ensure that the user leaves minimal footprints over the web and prevents their data from being tracked through IP addresses. The IP address is a unique, stable, and reliable cross-site identifier assigned to each internet user by the Internet Service Provider (ISP). So, what exactly is an IP address?

Cookies 40

Cookies Geo targeting Marketing Advertising 40

Paleo AdTech

DECEMBER 10, 2023

Rex founded Marketing Evolution in 2000 to build on the cross-channel measurement and audience insight techniques he started to develop as a young researcher at Yankelovich and Wired in the mid-1990s. He has been working in and around the area of ad effectiveness and impact measurement since the early days of digital.

Marketing 52

Marketing Entertainment Impressions Conversion 52

Martech Series

MARCH 7, 2023

Brightcove Ad Monetization builds on Brightcove’s recently announced strategic partnership with Magnite, the world’s largest independent sell-side advertising platform. The solution supports the monetization of live and video-on-demand (VOD) content with improved yield optimization to fill unsold ad inventory and increase revenue.

Media 52

Media Advertising Ad Inventory Marketing 52

Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). While growth for some subscription services slow down, like for Disney+ , old standbys like Netflix see another surge. And those are ad-supported, with ads frequently sold programmatically.

Advertising 116

Advertising Ad Server Audience MarTech 116

Digiday

APRIL 11, 2023

Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” ” In certain cases, this involves exploring new routes to market and new revenue models.

Ad Tech 66

Ad Tech Ad Server Agency Media 66

Monetize More

NOVEMBER 25, 2022

Ad blockers are on the rise, and they’re not going away. Ad Blocking software is used by over 615 million people worldwide, with nearly 200 million users in the US alone. As a publisher of content online, it’s important to understand how ad blockers work and what you can do about them. How Ad Blockers Work.

Ad Server 98

Ad Server Non-Profit Viewability Ad network 98

Martech Series

JANUARY 18, 2023

Marketing Technology News: Cloudflare Wins CISA Contract for Registry and Authoritative Domain Name System (DNS) Services. Location Data: Precise location data sourced directly from in-app SDKs and server-to-server integrations with publishers and mobile application developers.

Audience 87

Audience Machine Learning Impressions Finance 87

Monetize More

MAY 23, 2023

But to truly reap the benefits of this strategy, publishers need to understand not only how in-game ads work but how best to implement them. In-game advertising has become a popular way for game developers to monetize their games. RTB ads are also highly targeted, which means that they are more likely to be relevant to the player.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Martech Series

AUGUST 16, 2022

In response to FAST linear aggregator’s challenges managing and launching hundreds of streaming channels on their OTT services, dotstudioPRO has entered the market with its new solution. With its partnership with a leading design agency Baby Steps, dotstudioPRO has developed a world-class UI/UX framework for dPRO FAST Engine.

Electronics 72

Electronics MarTech Agency Marketing 72

Automatad Inc.

FEBRUARY 29, 2024

Share Tweet Share Rise in ad blocker usage rate, loss in revenue! The rise in the adoption of ad blockers cost publishers $12 billion in 2020. According to Backlinko , 47% of internet users used ad blockers in 2023. According to Backlinko , 47% of internet users used ad blockers in 2023. Are you one among them?

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Clearcode

SEPTEMBER 29, 2022

Thanks to the introduction and rise of streaming services, consumers yet again have another way to watch their favorite programs. The streaming services landscape. Streaming services: OTT and CTV. Clearcode’s OTT & CTV advertising development projects. 2005: Video-streaming services. 1930s: Linear TV.

Advertising 52

Advertising Media Audience Conversion 52

Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Martech Series

OCTOBER 11, 2022

1 in APAC in the Oracle Game Changer Tech Service Delivery Partner of the Year 2022 Awards. As per Oracle’s announcement yesterday — this award recognizes Oracle service delivery partners who demonstrate repeated success in implementing innovative solutions and workloads on Oracle Cloud Infrastructure (OCI).

MarTech 52

MarTech Marketing 52

Martech Series

JUNE 20, 2022

The DV/Scope3 partnership will provide advertiser and agency customers with a comprehensive campaign-based carbon footprint metric via DV’s flagship service and analytics platform, DV Pinnacle ®. Scope3 provides an accurate, comprehensive and independent model of the emissions across the digital advertising supply chain. “We

Machine Learning 79

Machine Learning Ad Tech Impressions Agency 79

TechCrunch Ads

JULY 12, 2022

Disney struck an advertising agreement with The Trade Desk, making it possible for brands to target automated ads across Disney’s linear and streaming properties — Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic and FX. At last year’s upfront advertising sales event, over 40% of the ad inventory Disney sold was automated.

Ad Server 68

Ad Server Ad Inventory Ad Tech Audience 68

VideoWeek

JUNE 6, 2023

UK TV measurement body Barb is exploring the measurement of ads on Netflix’s ad tier, the organisation said in a briefing this morning. The initial phase looks to measure ads on the TV set, where 85-86 percent of SVOD viewing takes place, according to Barb’s data.

Audience 73

Audience Fashion Advertising Agency 73

Ad Monsters

APRIL 17, 2023

The project is a working group of the IAB Legal Affairs Council that identifies privacy complications in CTV and develops solutions to these compliance issues. In digital media and advertising, there are many questions about how that law applies to the data often processed to select and deliver digital ads.”

Cookies 98

Cookies Ad Tech Advertising Ad Targeting 98

Martech

OCTOBER 25, 2021

How Jagran New Media doubled video ad revenue with a managed AdOps service. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Snap ad biz stung by iOS updates. The standout metric for Joshi is transparency.

Video Ads 111

Video Ads SEO Ad Server Ad network 111

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

JANUARY 6, 2023

the multi-platform content asset monetization entity jointly owned by TV18 and Viacom18, has partnered with it to launch Desi Play TV, a free ad-supported streaming television (FAST) channel in HD on Sling in the US and Plex across the US, Canada , and Middle East regions.

Entertainment 92

Entertainment Food MarTech Audience 92

Ad Monsters

FEBRUARY 1, 2023

Residential IP proxy networks are popping up everywhere and undoubtedly provide useful services for many businesses. Still, some wonder if nefarious players are leveraging them to commit ad fraud (the answer is yes, according to multiple sources, but more on that later).

Ad Tech 98

Ad Tech Pop-Up CPC Retail 98

Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! For instance, these can be language preferences, login credentials, products added to the cart, viewed pages, etc. Alternatively, if a user blocks cookies, every new item added to the cart will reset it, meaning that it would be impossible to purchase multiple products.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. By Tim Peterson, Ronan Shields and Seb Joseph. “It’s a head scratcher,” said one agency executive.

Ad Server 68

Ad Server Advertising Ad Tech Agency 68

Smart-Hub

AUGUST 2, 2022

White Label requires minimal initial capital investment, as the supplier covers all issues related to software licensing, data center space or servers, logistics, and technical support costs. Also, White Label helps to focus solely on the development of your company and not invest resources in marketing and promotion.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Smart-Hub

JANUARY 13, 2023

The landscape of the digital advertising market is changing so rapidly that the world has begun to feel the lack of specialists to develop new solutions. Hence, the White Label concept appeared as a new way to create a brand product by developers from another company. White Label partnership is the latest trend in adtech.

Ad Exchange 40

Ad Exchange Advertising Non-Profit Banner 40

Ad Monsters

FEBRUARY 23, 2023

For some reason, publishers have slowly adopted new ad ops methods. Many of the processes in current and long-standing ad ops workflows are heavily manual, like audience targeting, campaign set-up, optimization, and data analysis, to name a few. This doesn’t feel like it’s setting ad ops teams up for success.

Ad Ops 98

Ad Ops Media Retail Machine Learning 98

Monetize More

JUNE 27, 2022

The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone. Google AdX : As a top Google Ad Exchange partner for publishers, we provide you with access to premium advertisers.

Ad network 52

Ad network Header Bidding Ad Server Ad Exchange 52

Monetize More

JUNE 27, 2022

The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone. Google AdX : As a top Google Ad Exchange partner for publishers, we provide you with access to premium advertisers.

Ad network 52

Ad network Header Bidding Ad Server Ad Exchange 52