Digiday

JANUARY 25, 2023

The economic downturn has made its mark on publishers’ advertising businesses in more ways than one. So far, Axios Pro, Bloomberg and Politico Pro are not seeing a direct decline on their subscription retention rates due to the economic downturn, according to company insiders from each publication.

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Media Conversion Advertising 66

Digiday

APRIL 23, 2023

Publishers have been noting a decrease in site referrals from social media platforms, and therefore a decrease in traffic, as these platforms prioritize short-form vertical video in hopes that users won’t leave their sites. BuzzFeed announced it was going public via a special purpose acquisition company, or SPAC, in June 2021.

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Non-Profit Media Finance Audience 76

VideoWeek

JANUARY 26, 2024

Full results will be published on 8th February. Cedara and Assertive Yield to Tackle Ad Emissions for Publishers Cedara, a carbon data business, and Assertive Yield, an ad revenue management company, have teamed up to help publishers reach net zero emissions. The company reported 6.3 percent growth in Q4. Read on VideoWeek.

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Digiday

NOVEMBER 3, 2022

Others, like Insider, have been including salary ranges in their job postings to prepare. Insider started adding salary ranges in its job postings when it became a law to do so in Colorado last year. When asked what these changes entailed, an Insider spokesperson declined to comment, citing ongoing negotiations with the union.

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Conversion Media Marketing 55

Martech

JUNE 10, 2022

Commenting features are improved inside Forms and Campaigns. HubSpot’s social media publishing tools for creating posts now have a full-screen experience instead of only using the right-side sidebar. When you’re inside the social tools, click on the teal button on the lower left side of your screen that says “Beta.”.

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Conversion Media Marketing Communications 85

Digiday

FEBRUARY 16, 2023

During the company’s subsequent earnings call, The Trade Desk’s CEO Jeff Green cited published figures from Insider Intelligence hinting at a rebalancing of marketers’ budgets away from walled gardens, and towards “the open internet.” Insider Intelligence’s data is defined on a net basis, not a gross basis.

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Digiday

MARCH 1, 2023

based publications are fairing in the U.S. based publishers are echoing a bit louder from across the pond. While some publishers are choosing to tap American leadership or establish NYC-based headquarters to make their presences known, others are investing further in the audiences they’ve convened thus far in the U.S.

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Media Pharmaceuticals Audience Agency 61

Digiday

JANUARY 29, 2023

Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows. But the next challenge is getting its digital publishing business to profitability this year before it looks for more investment. billion in 2017.

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Media Marketing Entertainment Conversion 64

VideoWeek

DECEMBER 15, 2023

Top Stories Vivendi Considers Splitting Havas and Canal+ into Separate Entities French media conglomerate Vivendi is exploring splitting into three separate entities: advertising giant Havas, TV business Canal+, and the investment arm that owns the publishing group Lagardère. The firm forecasts Netflix revenues to jump 50.3

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Digiday

SEPTEMBER 9, 2022

During the federal agency’s first public hearing related to “commercial surveillance and data security,” experts and members of the public addressed concerns about data privacy while also suggesting where they thought regulation could be used and the potential impacts on businesses and consumers.

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Machine Learning Retail Electronics Ad Targeting 57

Digiday

NOVEMBER 9, 2022

This week’s Media Briefing takes a look at how publishers’ sales timelines are changing as later fourth quarter ad spending pulls focus from 2023 campaigns. Publishers already feel the Q1 pressure. Publishers already feel the Q1 pressure. Publishers already feel the Q1 pressure.

Media 54

Media Advertising Ad Inventory Conversion 54

Fuel Lines

JUNE 9, 2015

He is also author of “The Ad Contrarian” book and “The Ad Contrarian” blog, which was named one of the world’s most influential advertising and marketing blogs by Business Insider. Peter is the author of “The Levitan Pitch. One which was bought by Microsoft. Paul Roetzer , CEO of PR 20/20.

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Digiday

JULY 17, 2022

LinkedIn’s latest monthly workforce report published Wednesday found hiring fell in those industries by 4.6% Vox Media and Insider have done so, citing the downturn in the economy. Another reporter Digiday spoke with who asked to remain anonymous left her job as a senior writer at a large women-focused digital publisher in June.

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Marketing Finance Media 70

Digiday

MAY 4, 2023

Brands can now buy ads in publishers’ TikTok content TikTok announced a new ad offering to brands at its closed-door NewFront presentation on Thursday. The Wall Street Journal reported publishers will get a 50% cut. Doubling down on live Condé Nast was the only true publisher to present at the NewFronts this year.

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Media Fashion Audience Education 64

Digiday

FEBRUARY 2, 2023

This week’s Media Briefing looks at the pros and cons of publishers using monthly vs. annual subscriptions to improve retention rates. Here is a case for and against monthly and annual subscriptions in a publishers’ retention strategy. Annual For: Retention rates are higher on average. More opportunities for discount marketing.

Media 56

Media Non-Profit CPM Advertising 56

VideoWeek

MARCH 15, 2024

The news was first revealed by inside sources, before Musk posted on X that the app was “coming soon”. Reddit IPO Targets $748 Million, Launches New Ad Format Reddit disclosed further details of its initial public offering (IPO) this week, as the social sharing platform seeks to raise as much as $748 million.

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Media Agency Audience Non-Profit 52

Martech

MARCH 20, 2024

Launch from the inside out Unveiling either a refreshed or net-new brand requires awareness and ongoing education — internally and externally. And you can’t start work on your creative assets until you’ve nailed down the name.

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ROI Agency Education MarTech 104

Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. 10,000 impressions across 15 publishers).

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Digiday

DECEMBER 7, 2022

Since the start of the pandemic, journalists at publications like The Atlantic and Politico have formed unions that were voluntarily recognized by management — but it hasn’t been as smooth of a process for other newsrooms. The Times union is planning to hold a public rally outside The New York Times building at 1 p.m. Outcome: TBD.

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Media Ad Tech Audience Finance 50

Ad Monsters

FEBRUARY 7, 2024

Before her role at JAMA Network, Goldsmith was a Digital Operations Manager for Tribune Publishing’s direct sales portfolio for 19 years. Shalonda Lewis, Director of Operations, Tribune Publishing Shalonda Lewis is a seasoned operations leader with over 20 years of experience in traditional and digital media.

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Ad Tech Media Agency Audience 106

Digiday

DECEMBER 7, 2022

Ad tech insiders hoped an industry audit would finally help deliver the promised efficiencies of programmatic advertising, not just deliver liquidity for financiers, and make advertising more valuable for consumers. Which makes gathering data from individual publishers labor-intensive. Which is part of the delay.

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Advertising Ad Tech Impressions Viewability 61

VideoWeek

JULY 7, 2023

And Meta CEO Mark Zuckerberg has big ambitions for the app, saying that “there should be a public conversations app with 1 billion+ people on it […] Twitter has had the opportunity to do this but hasn’t nailed it. It’s a hard sell already to bring advertisers back.”

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Agency Media Ad Tech Demand Side Platform 52

Digiday

APRIL 19, 2023

This week’s Media Briefing looks at how publishers are trying to improve their chances of securing advertising campaigns in Q2, after noting a trend of delays and cancellations so far this year. But it doesn’t mean publishers can expect to see those deal dollars anytime soon. For The Independent’s svp of the U.S.,

Media 50

Media Finance Conversion Advertising 50

VideoWeek

APRIL 28, 2023

“The BBC fulfils an essential public service function – it must have the planning, resources and wider infrastructure support to do so.” “The BBC fulfils an essential public service function – it must have the planning, resources and wider infrastructure support to do so.” billion. .

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Agency Non-Profit Ad Exchange Media 52

Digiday

JULY 26, 2022

Publishers like Refinery29 and Tastemade are taking advantage of search-based video behavior. And yet search does not play an outsized role in creators’ and publishers’ video strategies beyond YouTube. Other esports companies that have gone public are currently valued far beneath their initial offering price.

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Audience Entertainment Agency Food 65

Digiday

JULY 11, 2022

Ball is also known as a metaverse leader, largely due to the influence of his self-published essays on the topic, which helped bring the concept to the forefront of the public consciousness in recent years. In advance of its publication, Digiday contacted Ball to learn more about his vision for the virtual world to come.

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Manufacturing Finance Media Marketing 91

All About Advertising Law

AUGUST 24, 2020

The workshop, “Inside the Game,” brought video game industry representatives, researchers, and consumer advocates together to examine consumer protection issues related to loot boxes and related microtransactions in video games. You can read our write up of the workshop here. Impacts on Children. Disclosure of Odds.

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VideoWeek

APRIL 14, 2023

In this week’s Week in Review: French video publisher Brut secures another billionaire investor, Twitter merges with Musk’s X Corp, and S&P raises its forecast for US ad spend. The company cited challenging economic conditions, according to Business Insider , but gave no details on the divisions affected by the cuts.

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Media Agency Ad Tech Manufacturing 98

Digiday

MARCH 22, 2023

This week’s Media Briefing previews the upcoming Digiday Publishing Summit (DPS), which kicks off on March 27 and will feature speakers from media companies including BuzzFeed, Dotdash Meredith, Forbes and The Daily Beast. for the next iteration of the Digiday Publishing Summit, taking place March 27-29.

Media 63

Media Conversion Advertising Healthcare 63

Martech

APRIL 26, 2023

You can now see these new CTAs inside the campaigns tool as “CTAs (Beta).” Previously, partitioning content in your knowledge base for internal users, customers and the public required using lists and assigning permissions at the article level.

Pop-Up 88

Pop-Up A/B Testing Banner MarTech 88

Digiday

JULY 27, 2022

It will for sure take us into 2023,” said one publishing exec. There’s always a dropoff [in programmatic ad prices] at the end of the quarter and start of the new quarter,” said another publishing executive. The official second-quarter earnings reports for many public media companies won’t be out until August. It was there.

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Media Cookies CPM Pop-Up 57

AdvertiseMint

SEPTEMBER 15, 2023

She has also ventured into publishing with her book “Do This For You: How To Be a Strong Woman from the Inside Out.” Furthermore, Ana Cheri has been featured in various fitness and lifestyle publications, including Playboy. Anllela Sagra (@anllela_sagra) Follower count: 21.2M Too hot to handle.

Fashion 52

Fashion Affiliates Media Audience 52

Digiday

FEBRUARY 22, 2023

In this week’s Media Briefing, Capital B’s Gillian White discusses the non-profit news publication’s latest expansion into Gary, Indiana. See the people’s voices that we’ve been able to bring to the public.” The conversation has been lightly edited and condensed for clarity.

Media 64

Media Non-Profit Conversion SEO 64

VideoWeek

JUNE 9, 2023

Commercial Broadcaster Trade Group “Vehemently Opposes” Ofcom’s Ad Proposals The UK’s Association for Commercial Broadcasters and On-Demand Services (COBA) has hit out at Ofcom’s proposal to allow public sector broadcasters to run more ads. Sources said the decision was taken by Warner Bros.

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Agency Media Ad Tech eCommerce 52

Digiday

OCTOBER 9, 2022

“Whilst 2021 showed first-party data was the priority for advertisers, agencies, and publishers in 2021, this is now ranked third behind second-party data (the most popular priority averaging 57% with agencies leading at 60%) and third-party at 49%,” reads the report from IAB Europe. Meanwhile, in the U.S., “All the big U.S.

Marketing 72

Marketing Demand Side Platform Retail Data Management Platform 72

Digiday

DECEMBER 20, 2022

Earlier this month, for example, Business Insider reported that ad tech vendor Viant plans to lay off 13% of its staff. And this is from someone at a public ad tech company that hasn’t made any cuts — yet. And this is from someone at a public ad tech company that hasn’t made any cuts — yet.

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Ad Tech Finance Cookies Impressions 54

VideoWeek

JANUARY 5, 2024

Launches Vertical Video Player for Publishers EX.CO, a video technology company, this week launched a new vertical video player for mobile and desktop. The product is designed to play video on publishers’ websites, with the aim of monetising their content in mobile environments. percent in 2024, according to Insider Intelligence.

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